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Social Media Marketing

Santa Clara, California, United States
August 14, 2018

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Ashley Diamond



• Provide marketing and consulting services to small businesses in industries such as retail, non-profit, health, blogs, and services

• Analyze each client’s digital presence and current marketing data in order to create the best individual marketing strategies

• Design, create, and manage websites using WordPress, Weebly, Wix, and Squarespace; working HTML and CSS knowledge

• Construct logos, digital ads, print handouts, and swag, utilizing Photoshop, Illustrator, InDesign, and Sketch

• Create content for and launch Facebook and email marketing campaigns; via Facebook Business Manager and MailChimp

DIGITAL OPERATIONS MANAGER / Adtaxi Mar. 2016 – Oct. 2017

• Managed an average of $350,000 monthly marketing budgets across 20 of our highest spending clients at a time, in industries such as consumer products, auto, banking, food & beverage, and professional services

• Increased an e-commerce client’s revenue by 492% YoY by auditing their Paid Search campaign to maximize search impressions on top selling products and adding dynamic retargeting for Facebook and Display

• Digital campaigns included Search Engine Marketing (Bing/AdWords/SEO), Social Media (Facebook/LinkedIn), RTB Display

(Trade Desk/DoubleClick), Native (Nativo), Video (YouTube), Email, and Website

• Created and presented custom client specific performance reports with thorough data analysis based on metrics like KPIs, Revenue, ROI, ROAS, and CPA; utilized Google Analytics, Tracking Pixels, and advanced Excel formulas and pivot tables

• Contributed to bi-weekly newsletter and YouTube videos that identified new trends in the Digital Marketing Industry and Success Stories of past advertising campaigns

MARKETING MANAGER / Adello Jul. 2015 – Mar. 2016

• B2B marketing for a mobile advertising technology company throughout North America, Europe, and Asia; worked with the CEO to develop a marketing plan and budget for the recent entry into the US

• Spearheaded promotional programs to stimulate adoption; case studies, articles, press releases, RFPs, and presentations

• Operated social media accounts; increased interactions and followers by 1,000% through paid campaigns

• Negotiated, implemented, and managed recruitment software; analyzed metrics and budgets MARKETING TEAM INTERN / DreamFunded Nov. 2014 – Apr. 2015

• Transformed marketing strategies for branding, positioning, and customer experience

• Directed development of the front/back end of the equity crowdfunding platform; created timeline and designed all content for the website and platform in a team environment

• Enhanced user experience; collaborated with venture capitalists, angel investors, startups, and current platform members

• Improved team cohesiveness; educated and influenced team members FOUNDER & PRESIDENT / Women’s Business Society Jan. 2012 – May 2015

• Founded student club at Menlo College with an entrepreneurial mission, vision, bylaws, and executive team; recruited 60+ active members and planned 40+ business, social, and charity events for students, faculty, and alumni


B.S. in BUSINESS, MARKETING MAJOR / Menlo College (3.81 GPA) Aug. 2011 – Jun. 2015

• Golf Team Member; 2014 Team Captain 2013 – 2015

• Writing Center Tutor 2012 – 2014

Current Activities

• Member of the Board of Directors and Marketing Committee at Services for Brain Injury 2015 – Present

• Competitive Equestrian; Won 8 World Championships 2000 – Present

• World Traveler; 23 Countries and counting 2000 – Present

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