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Marketing Manager

Los Angeles, California, United States
August 10, 2018

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Kevin Cruz

Marketing Manager



Google Analytics

Google Adwords

Google Suite

Facebook Analytics

Youtube Analytics


Walmart Vendor Portal

Amazon Vendor Central

Freeman Services


Blaine Event Services

Adobe Photoshop

Adobe Premiere

Adobe Indesign

Adobe Illustrator

Camera Operation


Microsoft Word

Microsoft Excel

Microsoft Powerpoint

Spanish Speaker





Event Management - Research appropriate events, sign up, make an equipment list with relevant demos for lead acquisition, and coordinating with the warehouse on shipping details. Then traveling to setup up the show and working the show giving demos and collecting leads. Marketing/Advertising - Creating customer-centric campaigns & advertising for distribution via digital channels, and print (newspaper & billboard).

Social Media/Influencer Management - Creating and scheduling social media post with collaborations with various social media influencers.

Business Development - networking with vertical market contacts to increase sales and open up opportunities to new markets.

Product Management - Researching product competition and analyzing category data to help the development of the product roadmap.

Sales Support - Product Set Up on Walmart, Amazon and various distribution centers including setting up CMS with copy and photo/video content.

Media Production - Creating content using photography, video editing, and graphic design. Also managing teams in each department.

Public Speaking - Speaking at events or meetups from time to time.

Website Development - developing website wireframes, UI, working with developers and website SEO. In line with branding guidelines.


CSUSM / New Media

August 2008 - June 2010, San Marcos

Fullerton College / AA Studio Art

Aug 2006 - June 2018, Fullerton

Google Analytics Academy

Working on CTF Certificate

KODAK PIXPRO / M arketing Manager

June 2015 - PRESENT, Gardena

Marketing Manager duties include developing strategies & campaigns, competitive research & analysis, overseeing social media, & email campaigns. Including show/event signup, shipping, setup, design and demo.

● Developing marketing strategies & campaigns by analyzing market data, which include customer reports, social media analytics, engagement campaigns, seasonal promotions, and partnership events.

● Develop & coordinate content creation with outside agencies, freelancers and influencers to support the marketing team’s programs, campaigns, website, collateral and social media initiatives.

● Developing and maintain key business relationships with strategic partners like Youtube, Facebook, Vimeo, Adobe and social media influencers to grow brand and category awareness.

● Assist in PR; managing media stock/shipment, tracking inventory, analyzing monthly PR reach and coverage report to evaluate the effectiveness of each marketing initiative.

● Supporting PR and partnerships by coordinating & setting up meetings, product launches, demonstrations, workshops, trade shows, or media visits.

● Liaison with the factory for technical support, product planning road maps, engineering specifications and retailer support in new customer/model setup.

● Support sales staff by providing relevant sales data, market trends, internal and competitive promotions, new product information; channel/retailer support; relaying customer services requests.

● Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.

● Stay updated in category knowledge by participating in educational opportunities.

● Oversee pricing strategies on new and existing products to ensure competitiveness and profitability objectives are achieved.

99 Cents Only Stores / Marketing Coordinator

Nov 2012 - June 2015, Commerce

Marketing Coordinator duties included working with the buyers to designing print & digital ads, maintain, CMS & social media channels, assist in graphic, photography and video content creation, and work with social media influencers.

Implement print and digital marketing materials.

● Coordinate communication chain for campaigns.

● Assist with store specials and coupon programs.

● Creating copy for marketing for campaigns.

● Provide creative feedback to the graphics team and agencies on marketing material.

● Coordinate graphics, photography and video teams for projects.

● Website and Social Media Management

● Manage social media customer service and FAQ.

● Identify potential social media influencers for partnerships.

● Coordinating content for social media & blog posts from social media Influencers.

● Develop, implement and monitor social media strategies & campaigns.

● Monitor social media analytics to gauge which content is most effective.

● Management of Facebook, Twitter, LinkedIn, Pinterest, Youtube, and Google Plus.

● Create/Print full-color grand opening flyers for direct mail.

● Oversee pricing strategies on new and existing products to ensure competitiveness and profitability objectives are achieved.

● Secure advertised items get allocated proper stores regions.

● Develop interactive experiences for marketing events.

● Assist in coordinating logistics for on-site events.

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