Social Media Marketing

ABHINAV JAJAL (AJ)

Waltham, MA ***** 973-***-**** ************@*****.***

PROFILE

Highly motivated, results-oriented marketing communications executive seeking a position in Marketing or Advertising utilizing my education, positive outlook and creative abilities. Knowledge of and experience with Marketing Communications, Content Marketing, Branding, Public/Community Relations, Market Research/Analysis, Innovative Multicultural Marketing Initiatives, Special Events/Promotions, Advertising Copyrighting, Film Making, Screenwriting, Music Editing, Web Design, Interactive Media and Account Management.

Strong innovative creative development skills. Strategic, critical and resourceful thinker capable of bringing fresh ideas and concepts to new industries. Avid storyteller with exceptional written/verbal communication and interpersonal skills. Keen attention to detail and meticulous approach to work. Excellent organization, planning and time management skills. Committed to learning and growing within an organization while proving to be an asset. Trilingual: English, Hindi and Gujarati. EDUCATION

Bachelor of Science Degree in Creative Industries - 05/2018 (GPA: 3.5) Bentley University, Waltham, MA

Leadership Activities: Ambassador of India for Bentley’s Global Classroom Connector Program (2017-18) Relevant Coursework: Business Statistics, Managerial Communication, Marketing Operations, Advertising, User Interface Design, Information Architecture, Concept Development, Media Production and Media Law Study Abroad Program: Leiden University, Leiden, Netherlands (Spring 2017) MARKETING EXPERIENCE

JOHN WALTER THOMPSON INTERNATIONAL MUMBAI, INDIA SUMMERS 2016 & 2017 n Marketing Communication Intern

Completed comprehensive summer internships through various departments at this full service marketing, communications and branding agency. Areas of exposure included market research and analysis, client marketing and promotional materials, consumer insights, campaign development, ad placement, social media content, and branding solutions. Ø Assisted with creating client fulfillment services and deliverables. Emphasis on providing superior quality customer service to ensure complete client satisfaction.

Ø Conducted consumer interviews, surveys and focus groups to gather statistical analysis and target market insights and presented findings to account executives.

Ø Participated in brand strategy brainstorm sessions with creative executives and copywriters. Ø Communicated the creative vision of brand campaigns to the design team and served as a liaison with the client to coordinate artwork changes. Clients included: RadioMirchi, National Payment Corporation of India, HDFC Bank and Tanishq Jewels. Ø Member of the creative team to launched the Raw Pressery brand. Created brand content for print, billboards and online messaging. Ø Coordinated the launch of Redtro Show radio program including promotional material, banners, flyers and billboards. Ø Consistently met and exceeded work performance standards and goals. VYAS GIANETTI CREATIVE MUMBAI, INDIA 05/2015 - 08/2015 n Content Marketing Intern

Responsible for the daily social posting of content on various social media platforms for the Foster’s Beer and Pantaloons (department store) accounts. Wrote original, engaging social media posts on a variety of topics with emphasis on quality, consistency or overall brand voice. Supported Account Executives and reported to CEO. Ø Pitched new content ideas to keep social media pages fresh and interesting, in alignment with the client’s social media strategy. Ø Published over 75 posts across numerous social media platforms that received over 100,000 impressions. Ø Regularly created original and creative posts across several social media channels, including Instagram, Facebook and Twitter. Ø Assisted account executives with market research and campaign performance evaluation. Ø Participated with Pantaloons’ new fashion brand launch including research/trends, tag lines, and engagement opportunities. Ø Worked under extremely time-sensitive deadlines with highly confidential information. Résumé of Abhinav Jajal (AJ) § 973-***-**** § ************@*****.*** § Page Two OTHER WORK EXPERIENCE

ODYSSEY ONLINE WALTHAM, MA 08/2015 - 12/2016

n Editor in Chief, Bentley University Community

Managed 11 writers from Bentley University covering numerous topics including politics, government, lifestyle, health, sports, pop culture and entertainment for this web-based publication with over 30 million readers. Responsible for the creative direction, research, editing and assignment of article topics.

Ø Maintained standards and editorial guidelines in all texts, including clarity of writing, consistent style, or voice grammatical accuracy, factual accuracy. Published over 100 articles.

Ø Managed projects diligently under aggressive deadlines without sacrificing editorial integrity. BENTLEY UNIVERSITY MEDIA LAB WALTHAM, MA 08/2017 - 05/2018 n Media Lab Coordinator

Assisted with daily operations of the media lab accountable for inventory control/management, equipment check in/out, ordering, training and office communications. Reported to department head of the Media Studies. Ø Conducted training sessions for Adobe Photoshop and Adobe After Effects. Assisted media students with the use of professional film and sound recording equipment including video cameras, mics, video projectors, PA systems, and lighting equipment. Ø Connected media students (web designers, filmmakers, artists) with on-campus as well as off-campus projects. Ø Worked with department head and faculty to create new on-campus creative resources like the Inspiration Design Lecture series - a series of talks and live webinars featuring top creative professionals and graphic designers. Handled the talent booking process. COMPUTER/TECHNICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint, and Outlook), Adobe Photoshop, Adobe After Effects, Facebook, Twitter, Instagram Proficient in video and sound editing (Adobe Premiere); Proficient in music editing and mixing (Adobe Audition). Google Analytics (certified), Google AdWords Display (certified).

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