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Marketing Sales

Boston, Massachusetts, United States
August 10, 2018

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* ***** *******, ***** ******, MA 02127 ● 617-***-**** ● ●


Strategic Marketing Leadership ● Consumer-Driven Innovation ● Brand Development

Proven marketing leader with over 20 years of experience developing and executing successful consumer-driven product and marketing strategies. Consistent record of revenue growth, increased market share and return on shareholder investment. Responsible for revenues up to $250M. Led the development of more than 100 new products annually, achieving $21M new product margins over 3 years and 71% gross margins. Demonstrated brand leadership achieving 52% market share. Channel expertise includes: Retail (F,D,M) with extensive Walmart experience, eCommerce with extensive Amazon experience, OEM, Distributors, managed care and government


Consumer Products

IoT Product and Brand Management

Consumer Technology Products

Marketing Communications

Consumer/B2B Marketing

Team Leadership

Consumer Research

Digital Marketing/Demand Generation


Compass Health Brands (Formerly Carex Health Brands) Quincy, MA 11/11-10/17

$250M Manufacturer of Consumer and Clinical Healthcare Products

Vice President of Marketing and Product Development (2014-2017) Direct Report to the CEO, Senior Leadership Team Member, Full P&L Responsibility.

Fast Track Results: Grew revenues from $125M to $250M organically and through multiple acquisition integrations. Increased EBITA by 90% ($12.7M). Responsible for a new product vitality of 28%. Oversaw a $6M annual budget and managed a team of 17 direct reports.

Brand Strategy: Led the development and launch of Compass Health Brands bringing together two healthcare leaders. Developed the corporate brand/channel strategy for a complex portfolio of brands.

Product Development Strategy: Integrated product management teams using best practices from both organizations. Developed innovative, wearable pain relief category, quickly becoming the most preferred brand by consumers. Launched new leading-edge product categories to key national retailers resulting in department leading repurchase rates.

Marketing Strategy: Developed digital top-of-funnel, demand generation program focused on content marketing to caregivers and distributors. Reinvented the home healthcare shopping experience through development and launch of a home healthcare store of the future with a national retail partner. Created solution based omni-channel shopping strategies with leading national retailers.

Senior Director of Marketing and Product Development (2011-2014) Direct Report to the CEO, Senior Leadership Team Member, Full P&L Responsibility

Fast Track Results: Contributed to the 12% top line and 8% bottom line growth of Carex, resulting in a 10x return rate on exit in a fast-paced private equity environment.

Brand Strategy: Rebranded four acquired product lines to create a Carex family of brands. Successfully integrated multiple acquisitions.

Product Development Strategy: Instituted a consumer-driven innovation strategy. Drove product innovation leading to the launch of 246 new products over three years. Developed a hero item strategy bringing innovation to the existing core product assortment. Launched a new workflow management platform that increased department efficiency and reduced lead-times for creative services and product development teams.

Marketing Strategy: Built an internal digital/eCommerce team that doubled growth with key eCommerce partners. Developed an innovative caregiver marketing program to drive brand awareness and consumer loyalty.


4 Jason Terrace, South Boston, MA 02127 ● 617-***-**** ●

Webster Industries Peabody, MA 06/09 – 11/11

$80M Manufacturer of Plastic Storage Products

Senior Marketing Manager – Direct report to the Vice President of Sales and Marketing. Full P&L responsibility for $50+M in annual sales. Managed marketing and product management departments

Product Strategy: Created a sustainable “Green” product strategy leading to sales growth of 18% annually and positioned Webster as the industry leader in the sustainable category.

Brand Strategy: Developed a successful brand strategy that increased product differentiation for previously commoditized products driving growth and increasing margins by 8%.

Marketing Strategy: Partnered with top national retailers, catalogers and wholesalers to develop winning eCommerce content strategy and promotions, generating 22% YOY growth. Developed and implemented social media strategy promoting sustainable product category.

CardScan – A Newell Rubbermaid Company Cambridge, MA 11/07 – 01/09

Software and Hardware Technology Products

Senior Manager (Director) of Global Product Marketing Direct report to the General Manager, Senior Leadership team member, $24M global P&L responsibility. Managed the Marketing and Product Management Departments

Fast Track Results: Created and executed a 3-year, $72M strategic plan that grew the business by 50%. Developed an innovative SAS business plan for CardScan’s online service, increasing revenue by up to 380% and delivering $2.8M in OI at over 85% GM.

Product Development Strategy: Led development of CardScan’s first product for Mac in partnership with Apple. Oversaw strategy for core hardware, software and online product lines delivering a 78% GM. Implemented the Newell Rubbermaid stage gate consumer driven innovation process.

Marketing Strategy: Managed and executed an $8M global Marketing Communications budget.

Established key partnerships with strategic hardware OEM’s and software companies. Implemented a B2B strategy focused on key verticals, delivered greater than 10X increase in distribution. Developed web 2.0, SEM, affiliate and viral marketing programs with targeted 3yr revenue of more than $10M.

Graphique de France Woburn, MA 02/01 – 11/07

Publisher of paper, web and software-based calendars, home décor and stationery products

Sales and Marketing Manager Direct Report to the Vice President of Sales and Marketing. Full $18M P&L Responsibility. Sales responsibility for the independent gift channel.

Sales Results: Managed and trained over 100 field sales representatives achieving consistent YOY growth. Developed and executed successful sales programs with major national retailers including Target and Costco. Oversaw the growth of the Target program from 200 to 1400 stores.

Product Development Strategy: Instituted a new product line review process for the 1,200 SKU product line. Managed paper, digital and SAS based product lines, fostering an average of 12% growth. Led product lifecycle functions through multiple direct reports. Developed innovative software and web-based calendar and e-card products. Developed Pricing Strategies

Marketing Strategy: Developed and implemented annual marketing plans leading to consistent market share growth in otherwise flat industries. Products consistently outperformed competitors with up to 90% sell-thru. Increased brand recognition with targeted marketing including event and direct marketing campaigns.

EDUCATION B.S.B.A. in Marketing, December 1995, The Ohio State University, Columbus, OH

SKILLS Computer Expertise

Windows, MS Office, SAP, Google Analytics, SharePoint, Oracle, Marketo

TRAINING HubSpot Certification, Marketo, USGBC LEED Training, Organization and Time Management, Project Management, Business Writing, eCommerce Marketing, Consumer-Driven Innovation

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