Global Marketing & Communications Manager
Resume:
Riki Lidian Lie
Nationality : Indonesian + Singapore PR
Mobile : +65 9058 3459
Email : ****.******.***@*****.***
Address : Block 141 # 10 – 90,, Simei Street 2, Singapore 520141 More than 11 years of working experience in multiple portfolios – marketing, communications, business development, operations, engineering, and quality assurance.
H3 Dynamics Dec 2017 – Current: Global Marketing & Communications Manager Head of Marketing and Communications for 3 business entities in the space of Hydrogen Fuel Cell, Aerial Robotics / Hardware, and Artificial Intelligence / Software: 1. Market Research & Analysis: Market Analysis, Customer Analysis, Competitor Analysis, Product Analysis, SWOT, AIDA, USP / Value Proposition
2. Go-To-Market Strategy: Integrated Marketing Communications Strategy, Budgeting, Offline & Online Marketing, Product Launch
3. Development Activities: Website Development, Search Engine Optimization, Social Media Management, Email Marketing, Press Release, Tradeshow / Event, Agency Management, Media Relations, Supplier Management, Lead Generation
4. Other Activities: Copywriting, Design / Layouting, Engineering Support, Customer Liaison Strategyct Apr 2012 – Nov 2017: Director [BD, Account, & Marketing Campaign Strategy] Frontline in the Full-Service Marketing / Advertising Agency, liaising with new and existing customers to ensure customer satisfaction, repeat order, and good project delivery: 1. Business Development: New Customer Acquisition, Pitching / Tender Activities, Relationship Management
2. Account Management: Customer Liaison, Understanding Customer Requirements, Pricing / Quotation 3. Marketing Campaign Strategy: Marketing Brief Development, Internal Team Briefing (Creative, Media, Activation), Market Analysis, Customer Analysis, Competitor Analysis, Product Analysis, Brand Analysis, SWOT, AIDA, USP / Value Proposition, Concept Development SIA Engineering Oct 2009 – Feb 2012: Technical Services Engineer (PowerPlant) Key Technical Account Management for airline customers in the space of Aircraft MRO: 1. Airline Customers: SIA, Cebu Pacific, Royal Brunei, Virgin Atlantic, Air Pacific, Great Wall, & Mandala Airlines
2. Technical Support: Engine Troubleshooting and Maintenance, Engine Heath Monitoring, Technical Recommendations through AMM and TSM, AOG and Hangar Support 3. Airworthiness Compliances: AD and SB Reviews for Modifications 4. OEM Liaison: Rolls Royce, GE, and Pratt & Whitney Page 01 / 03
WORK EXPERIENCE
Achievements:
1. Successfully launch new product, i.e. H3 Zoom.AI Façade Inspector, covering full end-to-end marketing and communications activities, including market analysis, competitor analysis, website development, social media, media briefing, press release, video development, launch event, and lead generations Achievements:
1. Secured business leads, amounting to a total revenue of SGD 940,000 within 5 years period from various customers, including Digitec Watch, Lyto, Indocafe, and Carvil GE – Airfoil Technologies Int’l Aug 2008 – Jul 2009: Manufacturing Engineer + QA + EHS 1. Manufacturing / Engineering: Repair & Overhaul Process for Cold Section Turbines, esp. Honeywell and CFM Engines; Maintained Technical SOPs for Plant Technicians 2. Quality Assurance: Developed and Maintained Technical Warranty Systems, Root Cause Analysis and Corrective Actions for Product Lines
3. EHS: Safety Management System Implementation
4. Lean-Six Sigma Projects: Rework Improvement Process, IT Improvement for ARC Process Turbine Overhaul Services Aug 2007 – Jul 2008: QA Product Engineer 1. Regular Product Audit for Hot Section Turbines, esp. for Pratt & Whitney Engines 2. Warranty Complaints Assessment, Root Cause Analysis, and Corrective Actions 3. Warranty Complaints Systems Management
4. Quality Assurance Department KPI Management
Page 02 / 03
Education
Nanyang Technological University, Singapore
Bachelor of Engineering
Mechanical & Aerospace Engineering
2nd Upper Honors Degree
Jul 2003 – Jul 2007
q ASEAN Scholarship – 4 Years
q Singapore Robotics Competition 2007
q SAR66-B1/B2-M10
q Airworthiness Administration – L12
q Safety Management System (SMS)
q Internal QMS Auditor
q Penetrant Testing Level II
q TAPROOT Training Course
q ACE Improvement Course
Certifications
QUALIFICATIONS & CERTIFICATIONS
WORK EXPERIENCE
Riki Lidian Lie
Nationality : Indonesian + Singapore PR
Mobile : +65 9058 3459
Email : ****.******.***@*****.***
Address : Block 141 # 10 – 90,, Simei Street 2, Singapore 520141 More than 11 years of working experience in multiple portfolios – marketing, communications, business development, operations, engineering, and quality assurance.
Achievements:
1. Successfully improved the entire Warranty Claim systems and eliminated backlogs of warranty issues with customers
2. Developed and implemented Safety Management System (SMS) for the organization Marketing
Page 03 / 03
q Market Analysis
q Target Customer Analysis
q Competitor Analysis
q Product Analysis
q Brand Analysis
q SWOT & AIDA
q USP / Value Proposition
q Marketing Strategy Development
q Product Launch Management
Communications
q Concept Development
q Design + Copywriting
q Website Development
q Search Engine Optimization
q Social Media Marketing
q Email Marketing
q Press Release
q Tradeshow / Event
Management
Operations
q Business Development
q Account Management
q Project Management
q Technical Services
q SOP & System
Development
q Supplier / Vendor
Management
q Lean-Six Sigma
q Quality Assurance
Computer Skills
q Microsoft Office (Word, Excel, Powerpoint)
q Website Design (Wix, Weebly, Wordpress)
q Adobe Photoshop & Illustrator
q GIMP
q Google Analytics
Language Skills
q English
q Indonesian / Malay
q Chinese / Mandarin
Mr. Jeremy Youker
Director, Venture Building - SGInnovate
+65 8282 5204
Mr. Ronald Pang
Field Services Manager – UTC Aerospace Systems
Mr. Jake Berlocher
Senior Product Manager - Biqmind
+65 8183 2282
Mr. See Wei Wen
Senior Technical Services Engineer, Boeing Singapore
+65 8183 2282
PROFESSIONAL REF.
TECHNICAL EXPERTISE
Riki Lidian Lie
Nationality : Indonesian + Singapore PR
Mobile : +65 9058 3459
Email : ****.******.***@*****.***
Address : Block 141 # 10 – 90,, Simei Street 2, Singapore 520141 More than 11 years of working experience in multiple portfolios – marketing, communications, business development, operations, engineering, and quality assurance.
Ms. Tam Pei Pei
Chief Financial Officer – H3 Dynamics
+65 9645 4343
Mr. Dominic Chan
Engineering Manager – AAR Engineering Services
+65 9017 0697
Contact this candidate