Strategic Marketing Professional

Deborah L. Pfeiffer

*** ********* ***. ******: 267-***-****

Warminster, Pa 18974 **************@*******.***

A versatile professional with 12 years of marketing and communications experience, who takes initiative while working across multiple internal and external communication channels with all departments of business, and has a proven ability to effectively develop, manage, and execute digital marketing and communication strategies.

Professional Experience

Devon Management Holdings, King of Prussia, Pa July 2014 – July 2018

Director of Marketing and Communications

Direct the global marketing and communications efforts of all Devon Management Holding companies by leading a team of creative designers and marketing professionals supporting all marketing, advertising, business development, channel distribution, and sales efforts.

Launched ecommerce site to create another revenue channel, which Increased ecommerce sales by 100% and redirected short sales to increase efficiency in sales department. (Fastcubes)

Optimized adwords campaigns and landing pages which reduced the website bounce rate by 39% (Fastcubes)

Increased average monthly web visitors 87% over two years through email marketing, content generation, PPC campaigns and SEO. (Fastcubes)

Increased operational efficiency by creating an online resource center of videos, product documentation, and manuals for easy accessibility for clinicians and DMEs. (Devon Medical Products)

Website redesign helped increase average daily inquiries by 200% while optimizing lead distribution processes improving sales efficiencies and enhancing customer experience through brand messaging, easy navigation and clear CTAs. (Devon Medical Products)

Streamlined branding initiatives by developing an online branding portal for internal team members, creating easy accessibility for branding documents to institute proper branding guidelines.

Lead company wide training for LinkedIn usage to help grow individual networks as well as company page following. Over 50% of employees connected with 500+ people in 3 months.

Devon IT (a Devon Management Holdings Company), King of Prussia, Pa July 2012 – July 2014

Marketing Manager

Utilized marketing automation and CRM tools to manage email marketing campaigns of 1.1 million monthly recipients, inbound lead generation, and web traffic visitor analytics.

Obtained 1st Page SEO Results on key industry terms through SEO strategy and content generation on key industry topics.

Increased web traffic by 16% year one and 25% in year two through PR, Email Marketing and SEO.

Increased monthly lead volume by 30% through marketing automation initiatives, webinars, white papers, and tradeshows.

Collaborated with worldwide computing partners, Acer and Lenovo to establish product positioning, co-marketing initiatives, and bring to market strategic direction.

Worked with teams in EMEA and China to establish global marketing initiatives and international product positioning for both Devon IT and partners.

DNA2Diamonds, Fort Washington, Pa July 2011 – December 2011

Marketing & Communications Manager

Responsible for the development, management, and execution of social networking communications, email campaigns, and public relations efforts.

Developed and distribute press releases, blog entries, newsletters, and media pitches.

Managed outsourced partners for website design, SEO improvements, and Google Adwords.

Action Services Group & Stouch Lighting, Aston, Pa (sister companies) December 2008 – July 2011

Advertising & Marketing Manager

Directed senior management through corporate re-brand in a 6-month period and managed the development from concept, to process, and execution in order to allow for growth.

Created and supervised website layout, content, and news updates by providing interface with graphic designer to create national brand awareness.

Designed, developed, and distributed press releases, case studies, expert articles, newsletters, white papers, presentations, and marketing materials.

CeeLite, Bluebell, Pa September 2006 – October 2008

Marketing Associate

Promoted CeeLite’s LEC technology to win numerous awards such as: one of the “Best Inventions 2006” by Time Magazine, “Products of the Year 2007” by Electronics Products Magazine, “Editors Choice Top 100 Products 2007” in Buildings Magazine and the “Green Company Executive Award 2008” by Emerald Asset Management.

Assisted senior management team and board of directors with custom projects including Due Diligence package, Private Placement Memorandum, investor presentations and meetings.

Created and supervised website layout, content, and news updates by providing interface with IT to create global awareness.

Specified Skills

Experienced with Microsoft Office, Word Press, Drupal, Pardot, Constant Contact, Mail Chimp and Salesforce

Education

The Pennsylvania State University, Abington Pa May 2007

BS: Corporate Communications

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