Sr. Art Director

WIJAYA NATA (JAY)

PERSONAL DETAILS

**th April 1983

Jakarta - Indonesia

******.****.***@*****.***

+628**********

EDUCATION

Bachelor of Arts in Visual Communication Tarumanagara University

Jakarta, Indonesia

2002-2006

SKILLS

Graphic Design

Brand Identity

Marketing & Advertising Knowledge

Idea Concepting

Communication Strategy

TVC Production (Storyboard, Shooting, Color Grading, Offline, Online, Mixing)

Radio & Jingle Ad Production

Photography Knowledge

Digital Imaging

Hand Drawing

Adobe Photoshop

Adobe Illustrator

Adobe In Design

WORKING EXPERIENCE

CHEIL INDONESIA

Sr. Art Director, September 2017 - March 2018

• Dedicated team to handle Samsung Electronic Indonesia campaigns (TV & Home Appliances)

• Interpret creative direction and adapt points from creative briefs into persuasive visual concepts.

• Collaborate with BTL & Retail team to design layouts/finished work for print ads, collateral and/or event promotional item.

• Work within established budget and scheduling parameter for creative development.

OGILVY & MATHER INDONESIA

Sr. Art Director, August 2016 - December 2016

• Developing concept, communication strategy and design for 360º campaigns.

• Brainstorms with the team members and special project managers to provide unique concepts and design.

• Create campaign ideas for pitches and client presentations.

• Develop conceptual and stylistic direction and execute same for a wide variety of communications projects

• Participates as a creative team member in new-business development efforts.

• Work closely with photographer, film director, production house and supervise the ongoing project.

SAATCHI & SAATCHI INDONESIA

Sr. Art Director, November 2012 - August 2015

• Work with strategic planning and account teams across the network to develop and execute campaign strategy.

• Creates innovative campaigns, branding strategies and out of the box concepts to effectively reach out to client’s objectives.

• Manages projects from pre through to post production, finished art and delivery working with producer and project manager.

• Manages many internal details of assigned projects, including finding and/or choosing photographers/ film director, working and coordinating with Production and Account staff.

• Produces sketches, storyboards and art layouts based on creative visions of the team for client’s approval.

OTHERS

Art Director for IIMS (Indonesia International Motor Show 2016)

Art Director, Dwi Sapta Pratama (Oct 2010 - Nov 2012)

Jr. Art Director, Avicom Advertising (Jan 2008 - Sept 2010)

Graphic Designer, New Brides Magazine (Oct 2006 - Dec 2007)

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