Regional Marketing Director

AREAS OF EXPERTISE

§Customer Business Development

§Contract Negotiation

§Brand Expansion

§Strategic Planning and Execution

§Pricing Strategy

§Change Catalyst

§Process Improvement

§People Management

§Talent Recruitment Administration

§Budget Management

EDUCATION

International Master of Business Administration GPA: 3.92/4.00

Florida International University, College of Business Administration, Miami, FL

Bachelor of Business Administration GPA: 3.83/4.00

The University of Texas at Austin, Red McCombs School of Business, Austin, TX

PROFESSIONAL DEVELOPMENT

Certification:

Mixology Certification, 2014

Training:

Digital Development Journey, Hyper Island, 2017

The Big Journey – Revlon Strategic Visioning, Seriously Creative, 2016

Strategy of Value Creation,

Revlon, 2015

Skilled Negotiator Training,

Gap Partnership, 2012

Leading at The Speed of Trust, Steven Covey, 2012

ACTIVITIES

Former Executive Vice President Former Secretary/Compliance Officer

National Society of Hispanic MBAs, Cincinnati, OH

EARLIER CAREER

Strategic Marketing Group Miami, FL

On-Site Mgr, Belvedere & Heineken

Carnival Cruise Lines Miami, FL

Pricing Operations Analyst

IBM Latin America Miami, FL

Expense Analyst, Software Group

SUMMARY OF QUALIFICATIONS

Analytical and creative professional, equipped with strong leadership experience and more than 16 years of background driving international brands across North and Latin America; complemented with knowledge of diverse finance and commercial strategies

Intuitive ability: Strong ability to conceptualize brand strategy and marketing plans toward the achievement of brand volume and profit goals and objectives

Solid business acumen: Broad-based experience in leading cross-functional teams, expanding new markets, and delivering results on complex, multimillion-dollar initiatives

Interpersonal and communication skills: Adeptness in establishing collaborative relationships with diverse levels of individuals including key stakeholders by employing fluency in English and Spanish

PROFESSIONAL EXPERIENCE

Revlon Cosmetics Various Locations

Marketing Manager, LATAM Export, Miami, FL/Pembroke Pines, FL 2017–Present

§Made major contributions in achieving Revlon Cosmetics year-over-year (YOY) sales in 2017 which included +28% on eyes, +26% on face, +15% on lips, and +21% on nails; by launching NPDs successfully and integrating solid diffusion elements on core business.

§Led 2 key initiatives to take Colorsilk brand from -37% to flat YOY. 1) Caribbean reco to change product offering in order to offset parallel imports; led to +26% YOY 2) Panama expansion strategy via right pricing, secondary placement, and promotional activation driving +59% sales YOY.

§Expertly led the influencer strategy and partnerships for branded content and makeup tutorials, which extended reach to more than 2.2 million, as well as achieved 1 million impressions and 22 thousand interactions in six months.

§Spearheaded Revlon LATAM regional promotion, which resulted in +39% distributor sales YOY and digital footprint with 21 million impressions and over 140k clicks to website.

§Steered key efforts that enhanced social media results: +39% Facebook fans and +13% engagement and +90% Instagram fans YOY.

§Managed 4.5 employees, 5 Makeup & Training Freelancers, and 25 Distributor Brand Mgrs.

Business Development Manager, Miami, FL 2013–2017

§Led 5 distributor brand managers and a total of 46% region sales, while attaining the following:

–Partnership building with Paraguay distributor, from non-collaborative to win-win relationship, thus delivering unparalleled growth from -14% in 2014 to +13% in 2015 and maintaining double-digit increase in 2016 or over 10%;

–Local market development with distribution action plan for 300+ doors within Y1;

–ColorSilk expansion in the local market through distribution gains, right assortment, promotion, and secondary locations, thus achieving more than 35% YOY sales; and

–Effective direction and influence to the owner in addressing organizational gaps that were bottlenecking business results, leading to +2 incremental headcount that were 100% Revlon.

–Led Brazil Mega Growth Project including local production and affiliate creation; Y1 to deliver +400% sales growth.

Procter & Gamble Various Locations

Regional Director of Sales, Miami, FL 2010–2013

§Managed Mexico contract negotiation; driving 4% cost structure improvement & $2M annualized incremental net sales via 1st ever Pay for Performance Contract and Quarterly Scorecard incentive.

§Delivered “Design to Win” reco to Upper Management to restructure Mexico distributor operations, which enabled distributor to improve results & salvage distribution rights.

§Led distributor consolidation in PR & DR with over $400K NS in PR & 16% cost structure improvement, and +248% volume increase in DR in Y1 and 13% cost structure improvement.

Customer Scale Finance Manager, Marketing Strategy and Scale, Cincinnati, OH 2008–2010

§Program Ownership on $62MM Scale Acceleration Fund; led analysis & reco for fund dispersement.

§Carried out pre- and post-event payout analysis for customer- and consumer-centric scale programs to gain greater scale ROI than single-branded ROI.

§Established the P&G organization by spearheading the Hispanic Finance Recruiting Channel Team, South Florida teams, and National Society of Hispanic MBAs (NSHMBA).

§Internal Controls process owner.

Global Household Care Product Supply Finance Manager, Cincinnati, OH 2006–2008

§Led Firm forecasting process for raw materials standard cost setting, conducted Purchase Price Variance analysis vs. standard costs, and implemented Scorecard process for Purchasing Dept.

https://www.linkedin.com/in/christina-de-leon-belloc-9095413/?locale=de_DE

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