Sales Social Media

Marilin Rosario Cuevas, MS

Calle * L ** Prado Alto, Guaynabo, PR 00966

787-***-****, ********************@*****.***

LINKEDIN: linkedin.com/in/marilinrosario

Corporate Communication and Public Relations Executive

10+ years’ developing public awareness for government, corporate, and non-profit organizations

Accomplished communications and public relations professional with over 10 years’ experience in developing and executing public outreach campaigns to increase stakeholder support and media exposure of a company’s strategic marketing initiatives. Rosario Cuevas is known for her repeated success in managing crisis situations, as well as for leveraging corporate communication strategies to support sales and marketing objectives

Highlights of Expertise

Corporate Communications

Corporate Public Relations

Organizational Awareness

Social Media & Online Campaigns

Community Outreach Programs

Event Development & Promotions

Strategic Promotional Campaigns

Sales and Marketing Support

Career Experience

ALLIA-COM, Inc., San Juan, Puerto Rico

Provided executive-level communication strategy and public relation services to over 35 high-profile clients in the hospitality, entertainment, and governmental industries.

VICE PRESIDENT & MANAGER (January 2011 to PRESENT)

Responsible for the development and coordination of all communications, public relations and marketing products, and services. Counseled upper-management, directors, and staff on corporate communications, marketing, and sales strategies. Analyzed public opinion using technical measurements of corporate products and services to ensure desired results.

Execute strategic presentations, product launches, and press conferences with industry leaders in of various industries, including; hospitality, entertainment, health, and government to ensure favorable branding, positioning, public opinion, and employee satisfaction.

Collaborated in the transformation & rebranding of Empresas Santana (ES), one of the island's largest business conglomerates; transformed the company from a major airline supplier and airport maintenance company to a hospitality conglomerate and owners of some of the island’s largest hotel chains, among them: Four Points by Sheraton, Tryp by Wyndham and Wyndham Garden. The strategic conversion and rebranding of Empresas Santana, from a PR perspective, represented a strategic re-launch aimed at guaranteeing immediate successful market positioning.

Drafted and implemented a strategy on the restructure of Puerto Rico’s Corporation for the Supervision, Regulation and Insurance of Cooperatives and Credit Unions (COSSEC by its Spanish acronym), enabling the public corporation to make multiple record-breaking announcements over a five year period, including: 1 million members, $9 billion in active assets, $4.6 billion in loans, 5.8 in deposits and 2.5 billion in shares, reaffirming this sector as a strong economic pillar; placing the cooperatives and credit unions as the fastest growing financial segment in the island.

Designed the strategic branding campaign for Puerto Rico’s Minority Supplier Development Council (PRMSDC), increasing the core membership from 250 certified minority suppliers to over 500. This resulted in over $50M new contracts between multinational corporations and local minority businesses.

For four years in a row, designed the promotion, public relations, and branding campaign for INTERPHEX Puerto Rico Life Science Innovation Week; one of the island’s best known corporate regional events for the development of life sciences, biopharma, and supply chain management. This effort guaranteed over 3k participants and an increase of 30% in attendance every year.

Coordinated a large variety of product launches, presentations, and press conferences for over three dozen clients, to ensure favorable branding and public opinion, as well as employee satisfaction.

Planned, designed, and executed special community outreach programs for the Puerto Rico Health Insurance Administration (ASES by its Spanish Acronym); these programs are designed to monitor the healthcare of close to a million beneficiaries in the island.

Coordinated short-term philanthropic aide along with SOMOS Healthcare after Hurricane Maria by committing a core delegation of bilingual physicians to serve regions suffering from severe health deficiency and limited healthcare personnel.

MUNDO TRAVEL INC., San Juan, Puerto Rico

General management, marketing, and public relations duties within the conglomerate of travel agencies within the Mundo Travel Agencies in the Island

SALES AND MARKETING DIRECTOR (May 2004 - May 2011)

Conceptualized marketing and public relation strategies to manage shifting travel conditions on the island and designed advertising, marketing, and public relation plans to constantly surpass monthly sales goals/quotas.

Audited VIPS travel itineraries, ticketing, and booking functions while calculating costs for transportation and accommodations.

Stimulated marketing and sales team achieving top producer recognitions for Royal Caribbean and Carnival Cruise Lines of Puerto Rico for five consecutive years.

Development of attractive promotional, marketing, and public relation activities in events to engage and develop new customers.

Development of specialized packages and VIP products and services.

Supervised all VIP accounts and high-profile customers.

Drove employees and office operations to promote a healthy administration.

Established general education and training of the company’s workforce.

SAN JUAN MARRIOTT RESORT AND STELLARIS CASINO, San Juan, Puerto Rico

Highly successful tenure in charge of properties’ revenue management to maximize revenue and increase sales volume.

REVENUE SALES MANAGE (March 2001 to April 2004)

Programmed revenue restrictions; to maximize and increase sales revenue. Predicted and analyzed data for monthly call volume reports and make recommendations that ensured clientele loyalty and excellence in customer service.

Formulated inventory and room availability.

Audited group and corporate accounts data.

Established regular conference calls with Director of Sales, Marketing and General Manager.

Manager in charge of the collection of data for weekly and monthly reports and yield management.

Recruiter: in coordination with the Human Resources Department (interviewed, selected and trained new Reservations Agents).

Directed reservation training programs for new agents, as well as incentives to increase productivity.

Provided exceptional customer service to all hotel guests.

Manager in charge of providing reservation training in Marriott's Central Reservation Centers in Oklahoma and Salt Lake City.

Supervision of weekly strategy meetings and monthly cluster meetings to develop budget and forecast reports as well as establishing sales objectives.

Forecasted weekly, quarterly and yearly reports with the highest accuracy possible.

Worked together with the Marketing and Public Relations Team to ensure the success of all activities, VIPs, and special events.

Aptitudes & Abilities:

Development, planning, and coordination of communications, public relations, and advertising products and services, as well as the development of marketing and sales strategies for corporate, public and nonprofits.

Development, planning and coordination of communications, public relations, promotion, and marketing strategies in accord with corporate core values and existing mission statements.

Counsel and training of corporate executive management, directors, and staff on all phases of internal and external communications, promotions, and marketing programs for the execution of organizational objectives.

Propel businesses, corporations, and organizations to the forefront of their respective industry, promoting the qualities and virtues that make their products and services stand above traditional competitors.

Development, planning, and coordination of strategies to effectively measure the success of all communications, public relations, advertising, promotions, and marketing campaigns aimed to influence public perception, marketing, and sales.

Analysis of public opinion, corporate products and nonprofit organizational services and objectives to recommend the development, strengthening or preservation of communication strategies to ensure desired effects.

Emergency programs, as well as short and long-term communication strategies, to manage potential negative perceptions and outcomes.

Relationships and strategic alliances with external media outlets to communicate up to the minute news to local and international media.

Coordinate interviews, press conferences and public events with industry leaders that help upkeep a favorable public opinion of corporate clients and businesses in accordance to the desired objectives.

Education & Credentials

Graduate Diploma: GPA 3.7 (2016-2017)

Master of Science (MS) - Corporate Public Relations

Purdue University, West Lafayette, Indiana

Undergraduate Diploma: (1998-2006)

Bachelor of Arts (BA) – Business Administration Major Hospitality Industry Skills

University of Sacred Heart, San Juan, Puerto Rico

Professional Licenses & Accreditation:

Accreditation in Public Relations (APR)

Special Skills

Public Relations & Branding

Market Positioning & Awareness

Corporate Communications

Community Outreach Programs

Social Media & Online Campaigns

Event Development &Promotions

Strategic Promotional Campaigns

Software

Throughout understanding of all social media platforms and trends.

Skilled in all Microsoft Office systems: Word, Excel, PowerPoint, Outlook

Certificates

2001 Essential Skills for Managers

2002 Marriott University Revenue Management

2002 Revenue Management Skills

2002 Effective Presentations / Dynamic Communication Skills

2002 Foundations of Leadership

2017 Influencers Boot Camp

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