MARTIN KINNUNEN

**** ***** ***** *********** ** *5146 412-***-****

ac6lj6@r.postjobfree.com

My goal is to produce riveting content that motivates and engages audiences through the implementation of strategic and measurable communication plans and tactics. EXPERIENCE

MAR 2017 – MAR 2018

MANAGER, INTERNAL COMMUNICATIONS (QUALITY FOCUS), UPMC Developed communications that played essential role to decrease sepsis rates for three consecutive months. Campaign tactics included:

• Sports-themed rotators, fliers and digital message boards drove staff to Infonet, the internal website, where sepsis information and protocols were posted. During football season, more than 9,000 staff completed the Sack Sepsis pledge, also posted online.

• Articles in which staff shared their own experiences with sepsis were published in Extra, the digital staff newsletter. Each article earned strong open rates and totals for likes and comments.

Achievements and successes in other project areas were:

• Doubled nominations submitted for annual Speak Up for Patient Safety Awards. Established online system to submit nominations. Launched systemwide series that features winners and emphasizes how all staff can improve safety.

• Nearly doubled applications received for Frontline Innovation Grants awarded by The Beckwith Institute. Promoted program using digital message boards, broadcast voice mail messages and other tools. Established column to showcase innovative grant recipients such as Gone Fishing, which organizes fishing outings for rehab patients.

• Wrote at least one story or cover piece each month for First Friday, a digital magazine for staff. Articles included professional photography, graphics or videos to increase staff engagement.

MAR 2006 – MAR 2017

MANAGER, INTERNAL COMMUNICATIONS, UPMC PRESBYTERIAN SHADYSIDE

• Provided talking points, FAQs, and other information to dispel rumors and prevent service disruptions during protests, utility outages, shootings, and other crises.

• Wrote engaging video scripts for hospital president and senior leaders to support organizational goals and expectations. Introduced videos at leadership meetings. 2

EDUCATION

MAY 1983

BACHELOR’S DEGREE IN ENGLISH, THIEL COLLEGE, GREENVILLE, PA Active member of alumni group that supports college’s Phi Theta Phi Fraternity Walk-A-Thon for Children’s Hospital of Pittsburgh. Event has raised more than $1.5 million for Free Care Fund.

• Published three physician newsletters. Attended Medical Executive Committee meetings and worked with medical staff presidents to develop content. Reduced costs by transitioning from print to digital newsletters.

• Wrote and edited newsletter messages, emails, correspondence, screensaver and digital message board content for nursing executives. Improved coverage of various nursing recognition programs, setting the standard for other UPMC hospitals. Much of the content and other articles pushed to UPMC’s Life Changing Medicine blog.

• Initiated, wrote and published News Today, UPMC’s first daily newsletter for staff.

• Built and maintained excellent relationships with leaders and staff in multiple clinical and nonclinical departments.

• Communicated construction closures, schedules and improvements to multiple audiences. Developed content to highlight green construction practices and new amenities and services for patients, visitors and staff.

• Served as key planner for large and small events and conferences. Developed all necessary collateral and promotional materials for events and conferences. FEB 2001 – MAR 2006

COMMUNICATIONS SPECIALIST II, INTERNAL COMMUNICATIONS, UPMC

• Wrote articles for all internal publications and several marketing newsletters.

• Oversaw the creation and development of the UPMC Guide to Antimicrobial Chemotherapy. The 150-page guide is now in its 11th edition.

• Worked closely with Human Resources to develop materials and communicate changes in benefits for open enrollment.

SEP 1988 – FEB 2001

REPORTER, NIGHT EDITOR, SUBURBAN EDITOR, TRIBUNE-REVIEW

• Award-winning reporter who covered beats in Allegheny, Fayette, Indiana and Westmoreland counties. Opened newspaper’s first office in the North Hills. OCT 1983 – JUL 1988

REPORTER, THE REPUBLICAN (POTTSVILLE, PA) AND THE HERALD (SHARON, PA)

• Covered police, municipal governments and school boards for these daily newspapers in Schuylkill and Mercer counties.

3

SKILLS

• Accurate writer who thrives on meeting

tight deadlines using the full range of

products in the Microsoft Office suite

and SharePoint.

• Exceptional interviewer who can explain

complex concepts to all audiences

• Strong background in creating and posting

digital message boards and screensavers

• Proven track record for working with all

individuals, from the executive suite to staff

in support services, to meet their

communication needs

• Solid photographer who enjoys working

in Adobe Photoshop

• Team player who loves to collaborate

but works independently to find and

share solutions

• Expertise in using Splunk and other

tools to measure impact and make

necessary adjustments

• Passion for posting content, news

pages, photos and rotators on websites,

digital newsletters (Poppulo) and blogs

PROFESSIONAL MEMBERSHIPS

International Association of Business Communicators, Pittsburgh Chapter PROFESSIONAL AWARDS

2014 UPMC Award for Commitment and Excellence in Service (ACES). Each year, fewer than 1 percent of all UPMC staff from across the system receive this award. 2012 18th Annual Communicators Award, Employee Communications Division. Recognized for serving as project manager for video series debunking myths about seasonal influenza and flu shots. Other awards received are:

• American Cancer Society Media Awards Competition Winner

• Pennsylvania Newspaper Publishers Association (Outstanding Beat Reporting, Spot News, and Breaking News Coverage)

• Society of Professional Journalists, Pennsylvania Chapter (Health, Science and Medicine Reporting)

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