Sales Marketing

Lauren Dyer

Hillsborough, NJ ***** ● Mobile: 617-***-**** ● ***********@*****.*** ● www.linkedin.com/in/lnovickdyer

B2B marketing communications manager and sales support professional with a strong background managing B2B demand generation and awareness programs for lead generation and customer retention.

Core skillsets include:

Cross-Functional Team Leadership

Lead Generation

Integrated Marketing Communications

Customer Retention and Engagement

Marketing Program Management

Demand Generation

EXPERIENCE

Nextwave Communication Randolph, NJ Marketing Communications Consultant Jan 2017-Present

Company delivers marketing services for small businesses in Northern and Central NJ. Develop, manage and optimize demand generation and awareness campaigns for lead generation and customer retention. Help company grow client base through strategic sales support, events and networking activities.

Design and execute integrated marketing communications campaigns for company and clients.

Assist companies with printing and collateral development and delivery.

Datacolor, Lawrenceville, NJ Interim Marketing Manager, NSA (Contract) Apr 2016-Nov 2016

Managed all aspects of the communications mix including: web content, print and digital advertising, collateral creation, Public Relations, Tradeshows and seminars. Collaborated with in-house and external agencies and resources to design and implement awareness and lead generation programs. Provided proactive consultative Marketing Communications planning and support to Sales Support and Product Management groups. Developed marketing campaigns and materials for new product launches and lead generation campaigns.

Worked with Agency and Web developer in Germany and a freelance designer in the US.

Marketing liaison for Product Management for product launches and promotions.

Handled tradeshows and events for North and South American region.

Developed creative strategy, retargeting and A/B Testing to optimize digital programs.

Lead marketing contributor for Industrial Solutions for all aspects of new Global Website project.

Independent Marketing Consultant, Boca Raton, FL May 2011 – April 2015

ADT Security Services

•Led cross-functional teams of internal stakeholders and outside vendors for development of targeted customer retention programs to increase customer satisfaction, lower attrition and improve customer engagement.

•Drove integrated customer response marketing programs and promotional campaigns across a breadth of online and traditional direct marketing vehicles.

•Created customer insight presentations to inform and guide the development of marketing and creative briefs.

•Managed the implementation and timely rollout of customer base offers, promotions and campaigns online, through field sales and call center operations.

Suco Technologies, Inc.

Developed marketing strategy targeting mechanical and electrical design engineers in the US and Canada.

•Developed company’s social media presence, joined online industry marketplaces and managed all tradeshows and events.

•Worked with advertisers and industry associations to redesign ads, improve placement and negotiate editorials.

•Produced collateral and high value thought leadership white papers to drive content marketing campaigns.

Franklyn Ideas Cedar Knolls, NJ Project Manager Apr 2009-Dec 2010

Managed Medicare Part D Formulary Grid Programs designed for major pharmaceutical and top-tier healthcare clients including Johnson & Johnson (Janssen).

•Directed creative and production teams on the development of print and interactive collateral pieces for regional pharmaceutical representatives targeting private physician practices and hospital clinicians.

•Created Standard Operating Procedures for Formulary Grid Program planning and best practices.

Glowpoint, Inc. New Providence, NJ Marketing Specialist Aug 2007- Jan 2009

•Responsible for leading online advertising, paid search, sales support, trade show planning and communications components of a multi-platform promotional campaign supporting the launch of mobile videoconferencing product co-marketed with Sony Electronics.

•Responsible for marketing the product’s application in the legal vertical. Worked in tandem with engineering, internal graphics and tradeshow vendors to develop legal and government sell sheets, media kits, interactive demos, sales presentations, communications programs and promotional discounts.

Ricoh Corporation West Caldwell, NJ Marketing Communications Specialist June 2004-July 2007

Executed and administered Ricoh’s 3 Web-based Sales Incentive Programs. Quarterly costs for all Sales Incentive Programs were forecasted to be around $1M per brand. For Ricoh, quarterly promotional costs averaged $1M per sales channel.

•Acted as liaison between external agencies and product managers, obtained copy approvals, managed budgets, tracked redemption levels, monitored fulfillment and forecasted promotional expenditures.

•Provided Product Marketing Managers with detailed quarterly reports of promotional expenditures and program effectiveness. Data used to determine next quarter’s promotional calendar.

•Worked with sales leadership to develop an automated, nationwide process for onboarding new sales reps.

•Managed complete overhaul of InfoCenter, a previously archaic sales intranet with over 8,000 sales users into a dynamic digital sales tool. Launch was so successful existing wireframe used as template for rollout of sales intranets for the Savin and Lanier brands.

•Developed an internal content management tool that enabled confidential, time-sensitive product launch kit files to be uploaded in-house and available online in 24 hours (formerly 10 days).

Provided vertical-specific sales support and training programs to 25 sales reps to reverse lagging sales of Ricoh’s Web-based Document Management solution.

•Performed extensive qualitative research on the document management process and current workflow in 5 document-heavy industry verticals.

•Delivered vertical specific sales kits, which included customized content tailored for strategic accounts.

Raincastle Communications, Inc. Newton, MA Business Development Analyst Apr 2001-Feb 2004

Devised a new business development strategy and managed the tactical implementation of new processes and procedures.

•Crafted internal communications to generate agency wide participation in new business development activities.

•Called on key customers to obtain testimonials and information for case studies.

•Oversaw agency’s transition to Salesforce.com and implemented process for data integrity.

•Performed analysis of new business pipeline from raw data extracted from Salesforce.com.

•Developed content for sales proposal, RFPs, presentation templates and forms for case study design and production.

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Razorfish, Inc. Cambridge, MA Business Development Analyst Sept 1999–Apr 2001

Integrated market and prospect research into all sales communications, presentations and RFPs.

Partnered with technical subject matter experts to develop communication materials that effectively translated complex digital concepts to non-technical audiences.

•Worked with IT Organizations and Web Developers to translate marketing requirements into technical strategies.

•Lead global project team to develop a case study database to facilitate business development activities.

EDUCATION

Emerson College, Boston, MA; MA in Integrated Marketing Communication, GPA: 3.9, Dec. 2003

Lafayette College, Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7, May 1998

CERTIFICATIONS

Project Management Professional (PMP)- In Progress

TECHNICAL SKILLS

CRM and DBMS: WordPress, Microsoft SharePoint, Salesforce.com, Saleslogix, Marketo, Act-On

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