Marketing Director

Mike Sarow

****.*****@*****.***, 570-***-****

Summary – I’m a brand and product builder, innovator, and entrepreneur My goal is to use my diverse skills to build brands that positively disrupt the world for consumers. I have been building products and brands for over 17 years in a spectrum from Fortune 500 to Start-up, and from product management to brand creation, marketing, and innovation strategy. Most recently, I founded and was CEO of Kapture (wearable IoT) following a 12-year career at Procter & Gamble (Brand Management and Engineering) working on brands like Tide, Pampers, Oral- B, Crest and Era. I am a golfer, yogi, and I love to create art, furniture and music. Experience – and what I’ve learned

Kapture - Co-Founder & CEO - December 2012 - Present I founded, from scratch, Kapture as a consumer-focused company with a vision to, “Do more with what you hear.” We designed a first of its kind mobile app platform and companion IoT hardware device to allow users to save and share what they just heard (the last 60 seconds).

• Developed custom software on iOS and Android, and proprietary firmware on our IoT wearable wristband.

• Led product discovery, design, segmentation, market fit and established a manufacturing operation in China.

• Executed product launch with 100% E-commerce delivering a 3:1 ROI on marketing spend.

• Raised $1.3 Million (VC) to fund development and launch of the company.

• Granted two patents (4 pending) and brand Trademark protection.

• Executed a crowdfunding campaign on Kickstarter (top 1% of funded projects).

• Partnered with the Today Show, West Texas Investors Club, and the Price Is Right (national TV audience).

• Owned Product Management, brand creation, and all brand fundamentals. Transferable Skills – Brand Creation, Product Management, Product Development, E-commerce, Venture Capital, Entrepreneurship, Innovation Strategy, Executive Management, Competitive Analysis, Data Science, Software Version Management, Public Relations, Staffing, Partnerships, Investor Relations, Design Thinking, Agile Development, Go-To- Market, Crowdfunding, Digital Marketing, SEO, Email Marketing, Campaign Development, Pricing Procter & Gamble – Tide Brand Management - September 2011 - November 2012 Owned the base business on a Billion Dollar brand, delivering volume and share growth on P&G's largest global business. Championed the shift to digital paid media over traditional vehicles while increasing the organizations ability to deliver meaningful content and influencers. I learned how to innovate on established large brands and why it is essential to learn, adapt, and embrace the digitally connected world.

• Owned a $150 Million budget and agency communications to deliver volume & share growth on the NA base business while avoiding cannibalization from the launch of Tide Pods.

• Created and owned marketing innovation pilots on video influencers, reduced cost with rapid content creation (40 creative executions from 40 independent directors for under $100K).

• Established the Laundry Love Project business partnership strategy with a mission to provide high quality laundry service to the homeless. Built groundwork and design for a global “do good” initiative.

• Qualified and launched commercial innovation and rebranding of the super premium Tide Total Care business. Transferable Skills – Agency Collaboration, Account Management, P&L, Digital Marketing, Business Strategy, Consumer Insights, Claims Support, Influencer Marketing, Commercial Innovation, Budgets, Marketing Planning, Social Media, Business Development, Sales, Creative Design, Media Planning, Point-of-Sale, Shopper Marketing Procter & Gamble – Era Brand Management - July 2010 - July 2011 Re-launched the Era laundry brand focused on a Low-Income consumer target and a ‘high performance at a great price’ brand position. Era became the only laundry detergent Officially Approved by Chuck Norris. I learned how to focus a powerful brand message towards a targeted consumer segment with a scrappy and entrepreneurial approach and how to scale with key customers with trade fundamentals.

• Established the new brand architecture (pyramid, claims, benefits, segmentation) to address a new strategic target within P&G laundry (NA) by reapplying global consumer insights.

• Delivered 3X share growth and national distribution in the first year.

• Executed full marketing plans on digital (including a video game), national TV, and Shopper Marketing vehicles. Transferable Skills – Package Development, Campaign Management, Customer Value Creation, Celebrity Marketing, Distribution Channels, Creative Briefs, Consumer Engagement, Promotional Events, Portfolio Strategy, Growth Hacking, Autonomy, Agility, Brand Equity, Contests, Contracts, CRM, Endorsements Procter & Gamble - Oral-B & Crest Brand Management - November 2008 - July 2010 Owned marketing strategy on the global professional brand team for the launch of Oral-b toothpaste around the world (matching the #1 global toothbrush with a partner toothpaste under the Oral-b franchise). I learned how to envision and execute on a global level with global stakeholders and translate local insights into global reapplication/efficiency.

• Executed global launch strategy for Europe, Brazil, and India where competition was entrenched (Colgate) with credentialed claims and endorsements.

• Led the complete overhaul of Dentalcare.com, which provides the leading source of continuing education to dental professionals in the US and a platform for global professional influence. Transferable Skills - Global Planning, Global Consumer Segmentation, Franchise Strategy, Global Collaboration, Credentialed Marketing, Legacy Technology Upgrades, FDA Level Claim Support, Focus Groups, Quantitative Research, Qualitative Research, Product Mapping, Sampling

Procter & Gamble – Pampers Product Supply Global Material Design - 2005 – 2008 Owned global material innovation to decrease structural product costs and deliver new technical product benefits in CPG. Led the research and development to launch Pampers SplashersTM (swim diaper) and UnderjamsTM (potty training diaper), and qualified new production facilities in Germany and Thailand for registered print films. I learned how to decrease costs while delivering product innovation. Transferable Skills – Cost Analysis, Technical Qualification, Product Launch, Cultural Diversity, Supplier Relations, BOM, COGS, Manufacturing Readiness, R&D, Category Expansion, Critical Problem Solving Procter & Gamble - Pampers & Luvs Production Manager - 2000 – 2005 Coached and managed the careers of over 100+ technicians to deliver a high quality, high safety, production team focused on preventative maintenance and a zero line stop mentality. Achieved best in class results reapplied to sister plants around the globe (Germany, Mexico, Italy, Japan). Started and staffed a new $30 Million production line to produce newborn diapers, and the first robotic case packing operation in a NA plant. I was a leader in company diversity with the People Supporting People initiative and the first Safe Space department in the facility. I learned how to lead others and how to execute with excellence on a daily basis. Transferable Skills – Managing Others, Leadership, Operations, Training, Safety, Quality Control, Global Reapplication, Staffing, Technical Problem Solving, Zero Loss Mentality, Daily Management, Communication, Career Development Background

Education:

Kansas State University, BS, Engineering (2000), Activities and Societies: The Delta Chi Fraternity (President) Interests:

Golf, Guitar, Live Music, Early Childhood Development, Psychology, Painting, Interior Design, Sand Volleyball, Travel, Product Design, Brands, Emerging Technology, Innovation, Small Business, Black Holes, Camping, Hiking, Camp Fires Personality:

Myers Briggs: ENTP

DiSC Profile: Inspirational Pattern D(7)i(7)S(1)C(1) Strength Finders: Woo, Includer, Positivity, Communication, Ideation

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