Manager Recruitment Marketing

Sharon Taylor Recruitment Marketing Manager

********************@*****.*** • www.linkedin.com/in/sharon-l-taylor 416-***-**** • Toronto, Ontario A creative and results-oriented Recruitment Marketing professional, skilled in delivering strategic marketing plans, managing large scale implementations, and ensuring brand and message consistency. Strong track record of preparing digital strategies, plans, and objectives. Superior ability to cultivate relationships with business partners, peers, and senior leadership, while leading branding and corporate communication projects. Excellent communicator with the innate ability to manage multiple projects in different international markets with competing deadlines, and multiple stakeholders. Areas of Expertise include:

Integrated Marketing Strategies Branding Strategic Planning

Full Cycle Marketing Campaigns Social Media Marketing Digital Marketing

Global Project Management Recruitment Marketing Budgeting Professional Experience

SCOTIABANK • Toronto, Ontario • June 2017 to Present International Bank and Leading Financial Services Provider MANAGER, RECRUITMENT MARKETING

Create and oversee implementation of global recruitment strategies to source targeted high achieving job candidates. Execute job posting optimization, recruitment marketing channel development, job board procurement, digital and non- digital employment marketing, comprehensive recruitment campaign planning, and social media campaigns. Maintain and update all collateral materials. Collaborate cross-functionally to meet shared recruitment goals. Provide key updates on project status to senior leaders.

Key Accomplishments:

• Launched new career website and several niche sites.

• Strategically connected the organizations’ core values and unique cultural attributes to deliver a positive and effective employer brand designed to drive a diverse talent pipeline.

• Specialized in driving business results through multi-channel marketing campaigns, brand development, social media and technology initiatives.

• Contributed to the improvement of the on-boarding process through the implementation of branding elements and recommendations regarding candidate experience.

TMP WORLDWIDE • Toronto, Ontario • 4/2005 to 9/2016 A Global Digital Recruitment Technology Agency

SENIOR DIGITAL PROJECT MANAGER, RECRUITMENT MARKETING (4/2011 TO 9/2016) Managed strategic recruitment campaigns from scope through delivery, developing project objectives and communication plans, information specifications, and project schedules. Led integrated execution teams, ensuring compliance to budget, deliverables, timelines, and quality standards. Create risk mitigation strategies and provide milestone and progress updates to leadership team. Key Accomplishments:

• Appointed lead for multiple career site implementations (proprietary software) for US clients.

• Implemented best practices, such as website accessibility (WCAG 2.0).

• Curated relevant content, increasing site traffic, reducing bounce rate and attracting top talent.

• Effective in complex project environments working with both long-range and short-term business objectives and management of multiple stakeholders.

Sharon Taylor

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INTERACTIVE PROJECT MANAGER, CREATIVE & INTERACTIVE SERVICES (2/2007 TO 4/2011) Developed and implemented global recruitment marketing plans comprised of SEO/SEM, banner campaigns, social media, job boards, LinkedIn, and Glassdoor. Coordinated concurrent projects from beginning through execution, managing cost estimates, timelines, budgets, quality, and required resources Facilitated communications between cross-functional teams to ensure milestones and deliverables are met on time and within project scope. Worked collaboratively with Executives to ensure projects met internal and client expectations, while managing agency and non-agency resources ( and vendors) to ensure delivery of superior quality projects. Key Accomplishment:

• Drove all aspects of project management including: scope, timelines, available resources, communication, requirements and risks.

• Led cross-functional teams through successful launches and through the ongoing execution of digital marketing campaigns, adhering to and improving processes.

• Successfully completed projects, resulting in repeat business and an improved bottom line. Education & Training

Bachelor of Arts, Economic Major

UNIVERSITY OF WESTERN ONTARIO

Marketing Management Certificate

RYERSON POLYTECHNIC UNIVERSITY

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