Project Design

Aravind Babu Chennojwala

Sr. UI/UX Architect

******@*****.*** 469-***-**** Linkedin

Summary

A Senior User Experience Professional with a creative, talent and passion for delivering intuitive, functional and compelling interactive solutions that fulfill user needs and surpass client expectations.

18+ years of UI/UX experience including team leadership, product management, research & strategies, information architecture, visual interaction design and digital marketing for web, desktop, mobile and social media.

Certified Usability Analyst (CUA) from Human Factors International

Past clients include: Michelin, Humana, Interstate Batteries, American Airlines, Amerigroup, State Government of Texas, National Geographic, Cisco, Virtusa, Solix, Siti, AITC, Credent, Object Information, Meruvax Pharma, Deccan Chronicle, Sri Lankan Airlines, Anadarko, Allied Solutions, FBILLC, ISH, Crawford and Company

Skills & Expertise

Specialties: Visual Interaction Design, Information Architecture I/A, Usability Testing, Accessibility (Section 508), Requirements Gathering, RWD Responsive Design, Brand Ideation, Conceptual Modeling, Prototyping, Project Scoping, Production Management, Digital Asset Management, Web Marketing, Ecommerce, Email, Social & Game Design.

Deliverables: Wireframes, Sitemaps, Prototypes, Process Flows, Conceptual Models, Storyboards, Content Inventories, Heuristic Evaluation, Cognitive Walkthroughs, User Personas & Scenarios, UX Competitive/Comparative Analyses, Primary/Secondary Market Research, Qualitative/Quantitative Analysis and Testing, A/B Testing, Task Analysis, Navigation Models, Design & Functional Specifications, Testing Reports.

Tools/Technologies: HTML, HTML5, CSS, CSS3, Bootstrap, XML, JavaScript, JQuery, Angular, JSON, AJAX/DHTML, SQL, XSLT, PHP, Axure RP, Microsoft Visio, Sketch, Invision, iRise, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, Flash), Adobe Experience Designer, Adobe Acrobat, Microsoft Office (Word, Excel, PowerPoint), Keynote, TechSmith Morae, Camtasia Studio, SharePoint 2007/2010/2013, InfoPath Designer, Expression Blend, Vignette CMS, TeamSite, Web Content Management, TFS, Github and Joomla. Web Analytics (WebTrends, Google Analytics and CoreMetrics).

Education

Certified Usability Analyst (CUA) - Human Factors (2008)

MCA - Masters in Computer Applications – Sikkim Manipal University (2006)

Certification from Digital Fine Arts - Websity (1999)

B.Sc. - Graduate in Math, Physics and Computers, - Osmania University (1997)

Work Experience

Michelin (Charlotte, NC) - AITC

Sr UX Architect (Jul 2017 – till date)

Projects: Multiple Salesforce Projects

Responsibilities:

Managing and Providing the right direction to the User Experience Design team

Define UCD strategy and work on Information Architecture to improving the user experience for Michelin Salesforce applications.

Quickly capture and assimilate information from a variety of sources and translating business requirements and user needs into innovative design solutions that are engaging, valuable and usable.

Collaborate with user research on activities like usability studies, qualitative and quantitative methods to understand customer behavior, refine design approaches and validate solutions.

Providing wireframes, prototypes, specifications, guidelines, navigation models, content structures & interactive design solutions.

Creating project briefs, presentations, user flows and other necessary templates, documentation to communicate the recommended UX to internal stakeholders and development teams.

Prioritize tasks, manage expectations, mitigate risks and offer creative approaches to achieving design solutions even in the context of challenging constraints.

Ensure cross team members to follow the web standards, guidelines, Michelin branding and compliance to WCAG 2.0/accessibility/section 508.

Planning and conducting ongoing usability testing including qualitative and quantitative testing, expert reviews, heuristic evaluation and A/B testing.

Working closely with cross-functional teams that include stakeholders, product owners, Salesforce architects, data architects, UX designers, Salesforce developers and project managers.

Working on Agile environment to involve in sprints planning, delivery

Provide regular status updates on completed tasks and planned testing tasks as outlined in the project schedule, issues, risks, and other action items.

Technologies Used: HTML5, XHTML, CSS3, Bootstrap, DHTML, JavaScript, JQuery, Angular2 JS, DOM, Ajax, JSON, XML, XSLT, Photoshop, Illustrator, Dreamweaver, Acrobat, MS-Office, Axure RP, Visio, Salesforce Lightning Design System, Github

Anadarko (Houston, TX) - AITC

UX Architect (April 2017 – Jul 2017)

Projects: Anadarko - FiDO Project

Responsibilities:

Working on FiDO desktop application project to define UCD strategy and work on IA to provide roadmaps, sitemaps, UI specifications and guidelines

Quickly capture and assimilate information from a variety of sources and translating business requirements and user needs into innovative design solutions that are engaging, valuable and usable.

Collaborate with user research on activities like usability studies to understand customer behavior, refine design approaches, and validate solutions

Creating project briefs, presentations, user flows, site maps, taxonomies, wireframes and other necessary documentation to communicate the recommended UX to internal stakeholders and development teams.

Working closely with a cross-functional teams that includes Stakeholders, Reservoir engineers, Data scientists, designers, developers, application architects and project/product managers

Ensure team members to follow the web standards, guidelines, design standards and compliance to WCAG 2.0/accessibility/section 508

Planning and conducting ongoing usability testing, expert reviews, heuristic evaluation and A/B testing

Technologies Used: HTML5, XHTML, CSS3, Bootstrap, DHTML, JavaScript, JQuery, Angular2 JS, DOM, Ajax, JSON, XML, XSLT, Photoshop, Illustrator, Dreamweaver, Acrobat, MS-Office, Axure RP, Visio, Visual Studio, Java, J2EE, TFS, Github, Docker

Domains: Oil & Gas, Petroleum, Engineering

Humana (Louisville, KY) - AITC

UX Lead Architect (Sept 2016 – Feb 2017)

Projects: Humana - Service Fund Project

Responsibilities:

Managing and Providing the right direction to the User Experience Design team

Working on Humana-Service Fund project to define UCD strategy and providing roadmaps, site architecture, UI specifications & style guides

Quickly capture and assimilate information from a variety of sources and translating business requirements and user needs into innovative design solutions that are engaging, valuable and usable.

Prioritize tasks, manage expectations, mitigate risks and offer creative approaches to achieving design solutions even in the context of challenging constraints

Collaborate with user research on activities like usability studies to understand customer behavior, refine design approaches, and validate solutions

Creating project briefs, presentations, user flows, site maps, taxonomies, wireframes, prototypes and other necessary documentation to communicate the recommended UX to internal stakeholders and development teams.

Working closely with a cross-functional teams that includes Stakeholders, UX designers, developers, system/application architects, project/product managers, business analysts and subject matter experts

Ensure team members to follow the web standards, guidelines, Humana design standards and compliance to WCAG 2.0/accessibility/section 508

Planning and conducting ongoing usability testing, expert reviews, remote testing, one-one interviews, heuristic evaluation and A/B testing

Provide regular status updates on completed tasks and planned testing tasks as outlined in the project schedule, issues, risks, and other action items

Technologies Used: HTML5, XHTML, CSS3, Bootstrap, DHTML, JavaScript, JQuery, DOM, Ajax, JSON, XML, XSLT, Photoshop, Illustrator, Dreamweaver, Acrobat, MS-Office, Axure RP, Visio, Visual Studio, ASP.Net, C#, TFS, Github, Camtasia Studio.

Domains: Healthcare, Insurance

Interstate Batteries (Dallas, TX) - AITC

UI/UX Architect (Sep 2015 – Nov 2016)

Projects: Interstate batteries internet/intranet/e-commerce sites

Responsibilities:

Creating the user experience and information architecture for Interstate Batteries’ internal and external websites. This includes defining functionality, navigation, and interaction models through page level wireframes, site-maps, use cases, and functional requirements documentation

Understanding target audiences' needs, tasks, and goals and translating them into smart, innovative interactive design solutions to end clients

Participating in immersive user research, concept testing, usability testing, and analytics

Working on multiple projects with multiple teams of stakeholders, project managers, designers, developers, copy writers, researchers, usability specialists and marketing/sales team to improve the visual and interaction designs

Working closely with product, marketing, brand, and design teams to translate business requirements into meaningful experiences

Creating responsive design (RWD) sites for web, tablet and mobile devices

Working on SharePoint 2010 including master pages, page layouts, data views, webparts, lists, libraries, InfoPath forms, reusable content, graphics, CSS, XSLT and JavaScript

Delivering and Deploying solutions on different CMS platforms

Ensure team members to follow the web standards, guidelines, and compliance to WCAG 2.0/accessibility/section 508

Working with QA team to preparing checklist and conduct ongoing usability testing, expert reviews, one-one interviews, heuristic evaluation and A/B testing

Assisting, training and mentoring UI/UX teams

Technologies Used: HTML, HTML5, XHTML, CSS, CSS3, DHTML, JavaScript, JQuery, DOM, Ajax, JSON, XML, XSLT, Photoshop, Illustrator, Flash, Dreamweaver, MS-Office, Axure RP, Visio, Visual Studio, ASP.Net, C#, Silverlight, Microsoft SharePoint 2007/2010/2013, SharePoint Designer, InfoPath Form Designer, Jaws 10.0, Tenon

Domains: Energy, Power, Batteries, Auto, Electrical

American Airlines (Dallas, TX) - AITC

UI/UX Consultant (Feb 2011 – Sept 2015)

Projects: AA Internet/Intranet sites, Desktop Portal

Responsibilities:

Collaborates with project teams to define strategy, site architecture, navigation models, map out user flows and define high-level visual interaction design

Conducting multiple methods of primary and secondary research including interviews with key stakeholders, user observations, surveys, market research, web analytics, etc.

Working on information architecture to deliver wireframes, prototypes, task flows, navigation models, style guides and specifications.

Working on multiple projects with multiple teams including stakeholders, project managers, business analysts, designers, developers, copy writers, usability testing team, marketing and sales team

Branding and Information Architecture on SharePoint Sites and deploying the solutions for site collections of team and publishing sites.

Working on SharePoint 2010/2013 including master pages, page layouts, dataviews, webparts, lists, libraries, infopath forms, reusable content, graphics, CSS, XSLT and JavaScript

Planning and Conducting ongoing usability testing, assessments and define metrics for assessing success

Reviewing designs and Ensuring adherence to visual design vision (Layouts, Typography, Colors and etc.,) standards, guidelines and best practices.

Working closely with marketing team on brand analysis, market research, web analytics and email campaigns

Assist in evaluating and developing UX process tools and trainings to improve the products

Acting as customer advocate to provide UX feedback and direction to other teams

Technologies Used: HTML, XHTML, CSS, DHTML, JavaScript, JQuery, DOM, Ajax, JSON, XML, XSLT, Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Acrobat Pro 9.0, MS-Office, Visio, Visual Studio, ASP.Net, C#, Silverlight, Microsoft SharePoint 2007/2010/2013, SharePoint Designer, Jaws 10.0, TechSmith Morae, Camtasia Studio

Domains: Airlines, Travel, Transportation, IT Infrastructure, Desktop Services

Amerigroup (Virginia Beach, VA) - AITC

UX Designer (Sep 2009 – Dec 2010)

Projects: Amerigroup Healthcare Portals (Corporate, Provider and Member)

Responsibilities: Worked on Cisco Internet/Intranet and

Responsible for gathering user requirements, analyzing requirements, designing, developing and testing for internet and intranet sites

Collaborating with information architects, business analysts, project managers and marketing team to improve the visual and interaction designs

Creating the sitemaps, wireframes, mockups, prototypes, task flows and detailed design documentation

Expertise in performing Field Studies, Contextual Interviews, Formal and Informal Usability Testing and Developing prototypes

Converting the wireframes/prototypes into web pages using HTML, XHTML, CSS, Photoshop, Illustrator, Dreamweaver and Flash

Designing the Web 2.0 user interfaces for web application development to meet current market trends

Creating Web pages, UI components/widgets using HTML, CSS, JavaScript, JQuery, DOM, Ajax, XML, XSLT, Dreamweaver and Flash Action scripting

Creating Master pages, Page layouts, Dataviews, Webparts, Lists, Libraries and Reusable content in the SharePoint 2007

Handling all cross browser issues and made the web pages compatible with IE, Firefox, Opera and Safari on different platforms (Windows and Mac)

Applying the Web standards(W3C), Usability methods to make the consistency in the web pages and improve the easy to accessible

Making designs and layouts compliance to Accessibility /Section 508

Supporting the Search Engine Optimization (SEO)/Search Engine Marketing (SEM) teams

Designs and conducts appropriate and effective usability tests, heuristic evaluations, design critiques, contextual inquiries, and task analyses, as per the needs of each specific project

Training and mentoring the team members to learn the UI design standards and guidelines

Technologies Used: HTML, XHTML, CSS, DHTML, JavaScript, JQuery, DOM, Ajax, JSON, XML, XSLT, CGI, Perl, Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Acrobat Pro 9.0, MS-Office, Visio, Microsoft SharePoint, SharePoint Designer 2007, Jaws 10.0

Domains: Healthcare, Insurance

State Government of Texas (Austin – TX) - NICUSA

Accessibility (Section-508) Consultant (Feb 2009 – Aug 2009)

Domains: Texas State Government

Clients: Internal Stakeholders

Projects: Texas - eGovernment Portal (http://www.texas.gov/)

Responsibilities:

Primarily working on accessibility making the Texas Online Portal compliance to Section 508

Involving in Extensive HTML, XHTML, CSS hand coding, table less coding and JavaScript, DOM, Ajax, XML, Photoshop, Illustrator and making all files are accessible

Ensuring the access of non-HTML content including PDF files, Word documents, PowerPoint presentations and Flash content

Ensuring all elements are contained within the tag tree, reading order and tab order is logical.

Creating tagged PDF files with acrobat professional 9.0 and Developing the PDF forms with Lifecycle Designer ES 8.2

Creating the design specifications, guidelines and standards for web pages

Re-written the code for HTML, CSS as semantic structure and making all content is accessible by keyboard

Tested all HTML and non-HTML documents thoroughly using tools like wave, bobby, jaws, Lynx and different browsers

Testing the PDF forms using tools with Acrobat Pro 9.0, Screen Reader Jaws 10.0 and IE and FF browsers or through assistive technologies (e.g. screen readers, screen enlargers, etc.)

Resolving and fixing the issues HTML, CSS and non-HTML content and checking to meet the Section 508 Checklist

Training and mentoring the team members to learn the User interface design standards and guidelines

Technologies Used: HTML, CSS, DHTML, JavaScript, DOM, Ajax, XML, Dream Weaver, Photoshop, Illustrator, InDesign, Lifecycle Designer ES 8.2, acrobat pro 9.0, Flash, MS-Office, Word, PowerPoint, Excel, Access, Microsoft SharePoint, SVN Sub version, Jaws 10.0, Wave, Bobby Online tools, JSP, Cardiff

National Geographic (India) - Virtusa

Lead User Interface Designer (Apr 2008 – Feb 2009)

Domains: Nature and Science

Clients: National Geographic Internet Sites and Genographic Project

Projects: http://www.genographic.com, http://www.nationalgeographic.com

CISCO Systems - Virtusa

Lead User Interface Designer (Nov 2006 – Jan 2008)

Domains: Cisco (Networking)

Clients: Internal Stakeholders (Internet and Intranet Sites)

Projects: Cisco Internet/Intranet Sites (http://www.cisco.com)

Solix Technologies - India

Senior Executive Web Designer (February 2005 – October 2006)

Domains: Human Resource Management (HRM), Information Life Cycle Management and Data Archiving

Clients: In-house Products (solix.com, hotlist.com and siti.com etc.,)

DC Interactive - India

Web Designer (June 2003 – January 2005)

Domains: E-Commerce, Media, Interactive Marketing Government and Travel

Clients: Sri Lankan Airlines, Chronicle Gifts, Deccan Chronicle, AP Tourism, Ad Agencies, and ESCI (Engineering Staff College of India)

Forrester Bhupathi International LLC - India

Web Designer (May 2000 – May 2003)

Domains: Insurance, Auto, Data Process Management, Finance, Law and Education

Clients: Allied Solutions, ISH and Crawford and Company

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