Social Media Management
Resume:
Shelby Harvey
Email: ******.******@*****.***
Phone: 951-***-****
Linkedin: https://www.linkedin.com/in/shelby-harvey-79632628
Social Media Strategist
Summary: Enthusiastic and creative social media enthusiast with a track record of creating engaging and strategic content for social channels. Highly skilled in knowing current and upcoming trends with the ability to catch the user attention. Known for coming up with original and diverse ideas and brainstorming activities which create compelling content. Internet savvy individual who has excellent communication and strong passion for social media. I am seeking a role where I can utilize my creative side and create a strong user base.
Core Competencies
-Social Media Strategies
-Real-time Engagement
– Branding
-Site growth
-Customer Retention
–
-Response Monitoring
-Appealing Content
– Content Control
-Trends and Marketing
-Campaign Evaluation
– Fashion & Creative Writing
Social Media Specialties
– Hootesuite
– Planoly
– YouTube
– Snapchat
Additional Skills
Working knowledge of Adobe CS6 Photoshop and Illustrator, proficient in Microsoft Office including Outlook
Prop Building/Visual Display techniques, Fashion and Photo Styling
Education
FIDM-Fashion Institute of Design & Merchandising
Los Angeles, CA
Associate of Arts, Visual Communications, March 2013
Professional Experience
boscia
Social Media Coordinator
4/2017 – Current
Create, curate and coordinate all content across Instagram, Twitter and Facebook
Successfully grew boscia’s Instagram following by 48,000 followers in less than 1 year
Use of Planoly, Hootesuite and Facebook scheduling to plan, coordinate and lay out future social feed up to 3 months in advance
Work directly with in-house graphic designers to create on-brand content including quote templates, gifs, infographics and retouched images
Post and engage in content with consumers on a daily basis to maintain engagement analytics on all platforms including Instagram, Twitter, Facebook and YouTube
Work closely with Sephora and creative agencies to successfully align social strategies
Plan and execute product/lifestyle photoshoots including creative direction, writing shot lists, creating inspiration boards, and photographing using a Canon 5D Mark IV
Help implement and maintain online marketing strategies through social media
Implement and execute themed influencer mailers every month consistently to maintain relationships
Maintain weekly reports of social stats including follower count, impressions, and other activity
Stay up to date with current social trends and pop culture
Coordinate collaborations with like-minded brands to host giveaways and create user-generated content
Freelance for Instagramskilla & Creativeoptic
Social Media Coordinator
1/2017-Current (Part Time)
Administrator of 2 accounts on Instagram (@creativeoptic and @instagramskilla).
Conduct research on different artists and compelling photos/art to repost to our accounts using Instagram and we schedule postings through Hootsuite.
Post creative content to build the brand of our own accounts and the accounts of the artists we are featuring consistently.
Solid understanding of how the different social media channels work and how to optimize the content so that it engages followers
Extensive knowledge of SEO.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy for each site.
Continuously improve by capturing and analyzing the appropriate social data/metrics insights and then creating original ideas to implement.
TAD PGS, Inc, Garden Grove, CA
9/2015-4/2017
Recruiter/Social Media Coordinator
Full life-cycle recruiting including; Research of clients, interviewing candidates, making placements and following up with candidates post hire to ensure job stability
Asking each qualified candidates for referrals to create future business.
Sourcing candidates using various types of platforms including social media, job portals, and internal ATS programs.
Create job postings and post to various social media channels such as: Facebook, Instagram and Twitter.
Use social media to advertise jobs in a creative manner.
Develop and update job descriptions and job specifications.
Perform job and task analysis to document job requirements and objectives.
Prepare and post jobs to appropriate job board/newspapers/colleges etc.
Source and attract candidates by using databases, social media etc.
Screen candidates resumes making sure they are a match for my client,
Ability to obtain and maintain own clients while making direct hire and contract-to-hire placements efficiently according to quotas and gross margins.
Pacific Sunwear Corporate Headquarters, Anaheim, CA
11/2014-2/2015
Online Stylist/E-commerce Customer Service (contract)
Fully style and outfit each client through suggestive selling via chat
Demonstrate how new product can mix with existing stock and previous purchases
Communicate product and customer feedback to management team
Hold It Contemporary Home, San Diego, CA
1/2014-6/2014
Visual Merchandiser
Maintained an eye for detail with regard to design, composition, merchandising and execution of quality
Promote sales through creative merchandising and styling
Infused personal artistic interests and talents into visual execution
Flemings Prime Steakhouse and Wine Bar, Los Angeles/La Jolla, CA
10/2012-1/2014
Server
Provided excellent customer services that promote satisfaction.
Greeted customers and present menu.
Made recommendations or share additional information upon request.
Served food/drinks orders and up-sell any additional products.
Contact this candidate