Marketing Executive

Accomplished marketing professional with expertise in brand management and business development. Highly creative and effective in both traditional and contemporary marketing programs and social media campaigns. Proven track record of successfully branding and rebranding products. Accomplished in driving content and creating traffic-producing websites. Proficient in developing and fostering productive vendor relationships. Adept in managing and mentoring successful teams of in-house marketing professionals and external marketing partners. Strong communications and public relations abilities. Areas of Expertise

Professional Experience

Director of Content and Insights, April 2017 - Present Clients include: Coca-Cola of New England, Titleist, Craft Apparel, Dream Brands, Perky Jerky. Manage large accounts and direct the content creation for multiple consumer retail brands to include: social media, print advertisement, product reviews, business development, brand management, and special events project management.

Developed content for Titleist Golf’s 2017/2018 catalog, incorporating copy for Titleist Gear featured on website.

Responsible for the creation and implementation on all new Titleist promotions and programs.

Directed the program content for Margaritas restaurant chain’s introduction of Coca-Cola products.

Assisted in the development of an in-school sustainability education program regarding Coca-Cola's recycling efforts.

Marketing Consultant, September 2016 - April 2017

Led the business development and marketing for a planned 100+ acre sports facility in Dover, NH.

Developed a successful Media and Consumer Interaction report for a Nokona baseball .

Created an in-depth survey using Women’s LaCrosse athletes from the University of New Hampshire regarding equipment and apparel preferences.

Richard Guida Kensington, NH 617-***-****

ac6kg1@r.postjobfree.com

• Team Management • Public Relations • Product Branding

• Business Development • Digital Content

Marketing

• Vendor Relations/

Management

• Marketing

Communications

• Brand Management • Product Management

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Richard Guida Page 2

Performance Sports Group, Stratham, NH

Marketing Director - Combat Baseball/Softball, September 2014 - September 2016 Managed all marketing activities for Combat baseball and softball products. Directed the internal Visual Branding Program. Partnered with external resources to secure and manage teams of marketing and design professionals. Developed and launched a consumer insights survey to shape and inform product design. Created integrated marketing plans for entire product line including: launch events, advertising programs, public relations, points of sales for merchandising, and social media.

Launched a new line of bats from product naming straight through to point of sale materials.

Created an industry-first in-store bat rental program used in over 180 retail locations.

Completely revised Combat’s Brand Guidelines and website and added multiple product videos.

Increased social media presence and grew consumer participation by 100+%. Matter Communications, Newburyport, MA

Account Director, December 2013 - October 2014

Directed and drove professional development and career transitioning/training platforms for all employees. Participated in new business initiatives and managed day-to-day account responsibilities on a variety of consumer and business-to-business accounts. Cone Public Relations, Boston, MA

Vice President, Brand Marketing Group, April 2011 - May 2013 Developed and led relationships and management contact on the Nestle Waters account. Managed a team of 8, executing year-long, project-based programs. Participated within the Nestle Interactive Agency Team (IAT) with 6 additional marketing agencies to develop comprehensive integrated marketing programs for all lines of business. Created and presented new business pitches and presentations. Led relationship contact on the Sun Products account and initiated strategy and planning for Snuggle, Wisk and All products. Partnered with outside agency teams on strategic, integrated marketing programs and was closely involved in strategic content creation for both traditional PR campaigns and Social Media initiatives.

Successfully grew the business portfolio by 25% in the first 5 months.

Secured new organic business opportunities for 3 new brands.

Managed team of 12 employees.

Led 4 major product line initiatives.

Oversaw 5 separate lines of business.

Russound, Newmarket, NH

Director of Marketing, June 2006 - November 2010

Oversaw the creation and implementation of marketing plans for all disciplines. Directed and managed the marketing team and ensured budgets. Launched new brand guidelines emphasizing the Russound message and mission. Developed and managed all advertising plans, including scheduling, budgeting compliance, and relationship aspects. Implemented and upheld intellectual properties including registered trademarks and copyright materials. Collaborated and managed contracted consultants, freelance writers, graphic artists, and PR representatives to work on public relations, collateral materials, tradeshows, and other related advertising functions. Partnered with other Directors to determine opportunities and support marketing needs. Worked directly with outside technology partners and successfully developed those relationships. Directed the promotion of the sub brand Sphere, continued...

Richard Guida Page 3

including naming, material development, execution of a related ad campaign, and the creation of a Sphere-specific website.

Managed team of 16 marketing professionals.

Named and launched the first retro-fit multiroom audio system - Collage, utilizing a consumer- facing marketing campaign including social media, website exposure, and user videos.

Led the marketing efforts for the top brand in multi-room audio, driving $25 million in sales. Additional Professional Experience

Brodeur Worldwide, New York, NY and Boston, MA

Vice President January 1995 - June 6/06

Education

B.A., Communications, 1987

University of Southern Maine, Portland, ME

Certificate in Public Relations, 1994

New York University, New York, NY

Professional & Community Involvement

Member of an Advisory Committee for USA Training Center/Sporting facility

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