Social Media Customer Service

Mary L. Ward

********@*****.*** *** N. Maple Ave.

484-***-**** Elmhurst, IL 60126

SKILLS

Brand Identity Microsoft Office Google and Facebook Analytics Strong Photography Skills Adobe Office Suite Media Planning and Buying Project Management Social Media Advertising E mail Marketing EXPERIENCE

Consultant - I ndependent Marketing Coordinator

MAY 2018 - JULY 2018

● Set up company for marketing success by implementing overall marketing strategy including Facebook, Instagram, Yelp, and LinkedIn advertising and email newsletters.

● Analyzed and reported on analytics weekly to head of company.

● Created, published, and interpreted client surveys. The Walden School, Media, PA - Assistant Director of Advancement JANUARY 2015 - JANUARY 2018

● Developed and implemented dynamic marketing strategies for overall school promotion and fundraising campaigns using varied print and digital products.

● Designed advertisements, signage, literature, and other forms of communication using original images and design in an Adobe Office Suite program.

● Demonstrated a range of writing styles to include crafting press releases and social media content for Facebook, Twitter, Instagram, and web blogs.

● Effectively managed social media interactions, reviews, and inquiries from parents, prospective clients, and media outlets using appropriate action.

● Earned a position on the administrative team, demonstrating problem-solving and strong interpersonal and negotiation skills.

● Implemented Facebook advertising and analytics resulting in an increase of followers by 50%. Em ployed a series of researched S EO techniques to help the website achieve the highest ranking of private schools in region among the major search engines.

● Instructed students on the fundamentals of photography and design, resulting in dynamic individualized projects. Sparked Instagram interest by introducing student involvement and was dedicated to directing and managing the participants.

● Proactively sought out the best website product/ host and then successfully rebuilt site, saving the school 70% with a better functioning, fully-integrated webpage.

● Flexible and energetic in assisting management of special event planning including a formal fundraising event that drew $50,000-75,000 in total donations annually.

● Participating member of local associations for private school marketers (ADVIS, PAIS). Caston Studio - Photographer, Studio Sales Manager APRIL 2004 - DECEMBER 2013

● Photographed academic and corporate events while managing timelines and professional photography equipment; continuously fostered positive relationships with clientele and other event staff.

● Managed private school accounts by collaborating with school personnel and meeting tight deadlines. Highly committed to customer service by resolving complex issues and earning client loyalty.

● Effectively marketed company through creative ad campaigns, promotions, and email newsletters. Showcased the business at shows and continuously networked.

● Versatile in managing day-to-day business operations that included maintaining client database, creating and maintaining Facebook page and website.

● Cultivated a productive work environment to ensure efficiency. Flexible in job responsibilities to achieve goals.

Strategic Therapy Associates - Quality Assurance Coordinator MAY 2002 - MARCH 2004

● Meticulous in ensuring records were complete, accurate, and adhered to standards

● Adopted additional responsibilities including billing, entering accounts receivable,resolving unpaid bills, inspecting contracts, producing reports

● Trained therapists to appropriately document cases and oversaw intake process for a support program

● Managed the agency database of client information EDUCATION

Liberty University - Bachelors of Science - M AY 2002 Major: Communications with a concentration in Media Management. Minor in Psychology.

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