Social Media Sales

BEN AYCOCK

Cell: 919-***-**** Email: ***.******@******.*** LinkedIn: https://LinkedIn.com/in/benaycock PERFORMANCE SUMMARY

Marketing Planning & Integrated Technologies - Redeveloped company website from conception to development implementing a robust integration of the site with existing CRM and leveraged the newly captured data for lead generation and email marketing. Implemented a Google AdWords campaign geo targeted to each of Highwoods nine markets with increase site traffic by 40+% year over year.

Leadership, Project Management & Business Development - Extensive experience in leading teams of creative professionals toward quarterly and annual goals in both the B2C and B2B environments. Led project proposal process for over 75 RFP responses for Highwoods Properties since 2013 and assisted in stocking a development pipeline currently valued at $440 million, spanning nine active projects totaling $1.5 million SF across the Southeast. Communications Planning & Organizational Strategies - Spearheaded Carolina Hurricanes advertising campaign creatively focused on fan experience, utilizing multiple channels. Season ticket sales increased for the first time since the team had one the Stanley Cup to the tune of 15% after the first year of the campaign and 18% after the second. Individual game sales increased by 25% impacting bottom-line revenue growth. EDUCATION

A.A.S. Commercial Art and Advertising Design, Johnston College, Smithfield, NC Certificate, Digital Design and Programming, NC School of Communication Arts, Raleigh, NC PROFESSIONAL EXPERIENCE

HIGHWOODS PROPERTIES, Raleigh, NC

Corporate Marketing Manager, October 2013 – Present

Developed and currently run the company's digital marketing strategy in support of sales/leasing efforts in nine cities; Pittsburgh, Richmond, Raleigh, Greensboro, Nashville, Memphis, Atlanta, Orlando and Tampa for a portfolio totaling 31 million square feet of Class A office space

Led project management for new website (highwoods.com) from inception to implementation and saw a year-over- year increase in web traffic to the tune of 52.54% in sessions, 91.91% in users and 28.06% in new sessions

Partnered and managed outside agency on creative website content, development, and coding

Redeveloped the company's marketing email strategy and average approximately 300 plus campaigns per year, to a database of 1,000 plus leasing agents with an average of 55,000 plus opens annually

Reengineered the Highwoods "Available Space Reports" subscription model and successfully delivered 30k plus reports via email in 12-months with an average open rate of 22.2%

Implemented the company's first nurture campaign in conjunction with user data collection in 2016

Responsible for department's annual budget of $250k and the marketing budgets of each field office

Manage a staff of six creative professionals, including; graphic designers, marketing coordinators and communications specialists

NHL CAROLINA HURRICANES, Raleigh, NC

Director of Marketing & Brand Development, July 2008 – September 2013

Developed annual campaigns for the team to increase brand awareness in the market with an emphasis on individual ticket sales and season ticket subscriptions

Maintained the brand's digital presence and overall digital strategy

Project Management

Creative Direction

UX Design

Nurture Campaigns

Adobe Creative Suite

Microsoft CRM

Marketing Data Management

Social Media Strategy

Brand Development

Google Analytics

Basecamp

ClickDimensions

Copywriting

Public Relations

Sales & Marketing

Toggle

Web Content Management

Systems

BEN AYCOCK, PAGE 2

Cell: 919-***-**** Email: ***.******@******.***

Director of Marketing & Brand Development, Cont.,

Spearheaded the redevelopment of the team's website (carolinahurricanes.com) and continually enjoyed a "Top 10" ranking amongst the 30 other NHL clubs with respect to traffic and engagement

Developed the annual marketing mix, including; television advertising, radio advertising, website design and content schedule, re-targeting ads campaign, social media presence and event marketing in the field

Designed the first iOS app for the team in conjunction with the NHL

Developed numerous micro-sites to increase brand awareness and drive annual sales

Managed a staff of four team members, including; graphic designers, a website reporter and a marketing coordinator

Member of the 2011 NHL All-Star Planning Committee serving as communication lead between team and the National Hockey League in New York

Director of New Media & Creative Services, July 2004 – July 2008

Promoted to Director of New Media & Creative Services directing every aspect of the team's digital presence on social media, websites, display campaigns, and email campaigns

Grew the team's email marketing database "Hurricane Watch" to over 300k subscribers in four years

Supported Corporate Sales with proposal development, design and pitches NHL Carolina Hurricanes

Senior Graphic Designer designing advertising, collateral pieces and proposals to support the team's marketing mix

Built the first microsite for the team in support of it's public outreach campaign

Contact this candidate