Strategic Analytics and Reseach Specialist
Resume:
SUSAN LIPSKE
*******@******.***
CONSUMER INSIGHTS AND BUSINESS STRATEGY LEADER
High-impact leader with 15+ years of experience developing and executing successful, integrated consumer and B2B insights that translate into value for strategic direction. Unique ability to identify key trends defining the insight outcomes to form the basis of solid business solutions. Strong presentation skills allowing for effective communication of the call to action. Deep experience combining analytics with innovative strategy and impeccable execution. Highly involved in leading cross-functional teams in domestic and international markets. A partial list of clients include:
Samsung Comcast IBM
Wells Fargo Kraft NIKE
Comcast Wrigley McDonald’s
Anheuser-Busch FedEx Mattel
Extensive expertise in key research techniques based on the results of major analytic engagements and provided clients with strategic direction on a variety of topics:
Customer Product Evaluations/Customer Satisfaction for new product releases
Positioning Analytics through marketplace whitespace analyses
Strategic Segmentation through traditional k-means based on primary research
Technology Platforms – Simple to complex data collection and reporting systems including tradition as well as tablet and mobile delivery capabilities
Concept Testing – Programs of Research
Pricing Research – techniques ranging from VW through Gabor Granger, and including Choice Modeling for pricing
Portfolio Optimization – using primarily Shapley Values analytics
Shopper Research – e-commerce and bricks & mortar, providing guidance/support for strategies/tactics
Site Usability Research – to optimize sales through effective e-merchandising
Customer Satisfaction Research – B to C and B to B, customer recovery, website dev/delivery,
Trend Analysis – ferreting out and reporting on key emerging insights from multiple data sources to prioritize areas of improvement
Incentive ROI Evaluation – Test/Control, Pre/Post Period Analyses
Consumer Panel and Syndicated Research – experience in working with and combining panels of all kinds and sizes, in the US and internationally
PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS
Quester Research, Chicago, IL
2015 – 2017
VP Analytics and Research
Responsible for advanced analytics and team management for major telecom client’s key product initiatives and strategies.
Consumer Response Analysis of every new product introduction in the marketplace, including
Newest/coolest smartphones
Electronic Wearables
Tablets
Laptops
Providing strategic guidance for future portfolio development
Creating customer segmentation profiles to more deeply understand targeting implementation
BI Worldwide: Marketing Agency, Minneapolis, MN
2013 – 2015
Research Solutions Architect; Technical Services Group
Responsible for developing consultative Fortune 100 client engagements toward developing optimized business outcomes. Conducting substantive research/analytics to provide prescriptive and predictive results; analysis of ROI for business solutions; design and presentation of results communication decks and dashboards in Tableau and Powerpoint.
MARITZ RESEARCH, Chicago, IL
2010-2012
Strategic Consulting Director
Responsible for design and management oversight for customer insights and satisfaction programs
Enhanced design and delivery resulted in a department growth of 30% for the most recent annual period, substantially above budget expectations. Areas of research include
Customer Satisfaction Insights Driving Staffing Incentives and Reinforcement
e-Commerce Shopping Behavior Insights and Opportunities
Competitive Brand Equity Assessment by Sales Region
Awareness and Usage Research Benchmarking Product/Service Areas of Opportunity
MARKETTOOLS, INC., Chicago, IL
2006 - 2010
Vice President, Client Development
Executive accountability for collaborating with clients to develop optimal business solutions through market research
SYNOVATE, Chicago, IL
2002-2006
Vice President / Team Leader, Research Solutions
Managed a team of 20 in research services and sales, serving as leader in the design and development of research solutions
ELRICK & LAVIDGE, Chicago, IL
2000 - 2001
Senior Vice President / Midwest Division GM
Managed and directed a staff of 40 employees located throughout the Midwest for this marketing research division of Aegis Communications Group, Inc.
APPLICATION KNOWLEDGE
Windows, IE8
Deep knowledge of Power Point
Effective user of Excel, Word, Outlook, Concur, other various costing and corporate reporting systems
EDUCATION
BA, Business and Marketing: Loyola University, Chicago, IL
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