SUSAN LIPSKE

816-***-****

ac6ji2@r.postjobfree.com

CONSUMER INSIGHTS AND BUSINESS STRATEGY LEADER

High-impact leader with 15+ years of experience developing and executing successful, integrated consumer and B2B insights that translate into value for strategic direction. Unique ability to identify key trends defining the insight outcomes to form the basis of solid business solutions. Strong presentation skills allowing for effective communication of the call to action. Deep experience combining analytics with innovative strategy and impeccable execution. Highly involved in leading cross-functional teams in domestic and international markets. A partial list of clients include:

Samsung Comcast IBM

Wells Fargo Kraft NIKE

Comcast Wrigley McDonald’s

Anheuser-Busch FedEx Mattel

Extensive expertise in key research techniques based on the results of major analytic engagements and provided clients with strategic direction on a variety of topics:

Customer Product Evaluations/Customer Satisfaction for new product releases

Positioning Analytics through marketplace whitespace analyses

Strategic Segmentation through traditional k-means based on primary research

Technology Platforms – Simple to complex data collection and reporting systems including tradition as well as tablet and mobile delivery capabilities

Concept Testing – Programs of Research

Pricing Research – techniques ranging from VW through Gabor Granger, and including Choice Modeling for pricing

Portfolio Optimization – using primarily Shapley Values analytics

Shopper Research – e-commerce and bricks & mortar, providing guidance/support for strategies/tactics

Site Usability Research – to optimize sales through effective e-merchandising

Customer Satisfaction Research – B to C and B to B, customer recovery, website dev/delivery,

Trend Analysis – ferreting out and reporting on key emerging insights from multiple data sources to prioritize areas of improvement

Incentive ROI Evaluation – Test/Control, Pre/Post Period Analyses

Consumer Panel and Syndicated Research – experience in working with and combining panels of all kinds and sizes, in the US and internationally

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Quester Research, Chicago, IL

2015 – 2017

VP Analytics and Research

Responsible for advanced analytics and team management for major telecom client’s key product initiatives and strategies.

Consumer Response Analysis of every new product introduction in the marketplace, including

Newest/coolest smartphones

Electronic Wearables

Tablets

Laptops

Providing strategic guidance for future portfolio development

Creating customer segmentation profiles to more deeply understand targeting implementation

BI Worldwide: Marketing Agency, Minneapolis, MN

2013 – 2015

Research Solutions Architect; Technical Services Group

Responsible for developing consultative Fortune 100 client engagements toward developing optimized business outcomes. Conducting substantive research/analytics to provide prescriptive and predictive results; analysis of ROI for business solutions; design and presentation of results communication decks and dashboards in Tableau and Powerpoint.

MARITZ RESEARCH, Chicago, IL

2010-2012

Strategic Consulting Director

Responsible for design and management oversight for customer insights and satisfaction programs

Enhanced design and delivery resulted in a department growth of 30% for the most recent annual period, substantially above budget expectations. Areas of research include

Customer Satisfaction Insights Driving Staffing Incentives and Reinforcement

e-Commerce Shopping Behavior Insights and Opportunities

Competitive Brand Equity Assessment by Sales Region

Awareness and Usage Research Benchmarking Product/Service Areas of Opportunity

MARKETTOOLS, INC., Chicago, IL

2006 - 2010

Vice President, Client Development

Executive accountability for collaborating with clients to develop optimal business solutions through market research

SYNOVATE, Chicago, IL

2002-2006

Vice President / Team Leader, Research Solutions

Managed a team of 20 in research services and sales, serving as leader in the design and development of research solutions

ELRICK & LAVIDGE, Chicago, IL

2000 - 2001

Senior Vice President / Midwest Division GM

Managed and directed a staff of 40 employees located throughout the Midwest for this marketing research division of Aegis Communications Group, Inc.

APPLICATION KNOWLEDGE

Windows, IE8

Deep knowledge of Power Point

Effective user of Excel, Word, Outlook, Concur, other various costing and corporate reporting systems

EDUCATION

BA, Business and Marketing: Loyola University, Chicago, IL

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