Digital Marketing Manager

M I C H A E L M U R P H Y

*** **** ******* **** ****** Harbour Beach, FL, 32937 *******.**********@*****.***

Marketing Professional with 20 years experience

Email Marketing – Digital Marketing – Lead Generation - Analytics

P R O F E S S I O N A L E X P E R I E N C E

Creative and skilled Marketing Specialist with excellent digital and email marketing campaign development and strategy skills. I possess superior writing skills and a thorough understanding of impactful marketing messages. A professional with over ten years of Digital Marketing experience.

LAKE GROUP MEDIA. INC ARMONK, NY

Marketing Manager April 2013 – Present

Implemented email platform to drive lead gen programs and increase revenue

Creating automated email campaigns based around lead scoring and nurturing for B2B clients.

Manage all project timelines and budgets to ensure on-time delivery and profitability.

Served as an email liaison between diverse, cross-functional teams.

Developing proposals, strategies and presentations for new and existing clients.

Gathering campaign results and worked with other departments to develop and deliver reporting for all campaigns in order to illustrate effectiveness.

Thought leader on subject matter- including, but not limited to, SMS campaigns, social integration, lead scoring, lead nurturing, marketing automation, complex segmentation and other industry trends as they emerged.

Refining the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN SPAM and G.D.P.R are integrated.

Managing and providing direction including final approval for email campaign list pull specification to the Database Management team.

Trade Show and seminar experience ( exhibitor / set up)

INFOGROUP / EDITH ROMAN ASSOCIATES PEARL RIVER, NY

Senior Marketing Manager

Feb 1998 – June 2012

Establish and maintain business partnerships and accounts, generating multi-million dollars in annual sales

Responsible for profit/loss on managed accounts

Cater to the needs of clients on daily basis, ensuring efficient and prompt service

Managed over 30 accounts

Responsible for new business acquisition, implementing new strategies, and lead generation

Managed the daily operations for both the email and postal List Management B-B division E D U C A T I O N

RAMAPO COLLEGE / RAMAPO, NJ

BA / Marketing

A D D I T I O N A L S K I L L S

Microsoft Office

Web and tech savvy, require little to no training

CRM platforms ( Salesforce)

Email marketing platforms ( Mailchimp, Constant Contact, Adestra)

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