Christopher Opdahl

*** ******* ***

Las Vegas, NV 89123

ac6j8y@r.postjobfree.com

701-***-****

EDUCATION

Masters of Business Administration - Distance Education Program

Texas A&M University, Commerce, TX 75429

June 2013 - December 2014 (Unfinished)

Bachelor of Business Administration/Marketing

University of North Dakota, Grand Forks, ND 58203

Graduation Date - August 2010

WORK EXPERIENCE

Caesars Entertainment

Las Vegas, NV

January 2017 - Present

Email Marketing Specialist

o Support all activities related to the Email Marketing Coordinator role - Create and deploy various forms of campaigns to our database to increase occupancy levels and revenue

o Manage new email strategies to improve overall channel performance, including creative optimization, AB Split testing, automated and triggered campaigns

o Email HTML and Email SQL for audience segmentation to build advanced email automated campaigns

o Manage Special Operations Team – Analyzing and identifying campaigns, then creating templates for emails applicable for automation

o Responsible for final review of QA before email deployment

Caesars Entertainment

Las Vegas, NV

January 2015 - January 2017

Email Marketing Coordinator

o Executed email communications for assigned properties

o Tested and QA’d programs before it is released into production for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct, troubleshoot technical issues related to HTML templates, and other aspects of email execution

o Coordinated activities of design, content and development to meet multiple, interdependent deadlines

o Established relationships with key property contacts to ensure email content is current and accurate

o Assisted with execution of property specific and regional emails campaigns, compiling results and sending out notifications

o Reviewed and analyzed email performance data to identify trends and opportunities and develop strategy and best practices to increase efficiency and effectiveness of campaign results

Caesars Entertainment

Las Vegas, NV

September 2014 - December 2014

Group Marketing Intern for National Sales and Conventions

o Coordinated daily office activities

o Managed and updated marketing collateral on DMP system and website

o Created digital sales presentations for various regions for the sales team

o Write and design sales kits

o Assisted in the preparation of special events and working with the marketing team to ensure effective coordination and completion of that event

Paris

Las Vegas, NV

March 2012 - January 2015

Sports Book Ticket Writer

o Write tickets and answer guest questions about sports and race betting

o Compute and then verify amounts won or lost, then paying the guest their winnings, while being able to balance out the cash drawer on a daily basis

Expressway Inn and Suites

Bismarck, ND

April 2011 - December 2011

Guest Service Agent

o Greeted guests in warm and friendly professional matter

o Coordinated with members and management for smooth operations at the hotel

o Answered customer queries regarding reservations, services and complaints ensuring guest satisfaction

o Demonstrated a positive and enthusiastic demeanor at all times

Jacobson Memorial Hospital Care Center

Elgin, ND

March 2010 - November 2010

Marketing Specialist

o Created marketing analysis

o Conducted internal/external marketing research

o Segmented target markets

o Identified new opportunities for expansion

o Designed and developed power-point presentation for community outreach events

o Responsible for the design and creation of marketing materials

PROFESSIONAL SKILLS

o Microsoft Office (Excel, Word, Outlook, Power Point, Access)

o Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, etc.)

o Salesforce Marketing Cloud - Automation Studio, Journey Builder, Email Studio, Mobile Studio, Campaign Studio

o Solid understanding of basic data principles, how data is structured and organized, how it flows between systems, etc.

o Strong analytical skills with a strong approach to new ideas and marketing strategies

o Proven ability to successfully manage multiple projects in a challenging, dynamic environment

o Excellent time and project management with exceptional attention to detail

o Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

o Proven ability to learn quickly and the ability to build on existing business foundations

o Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing to a team

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