Design Digital Marketing

Natalia Ariza Gonzalez

https://www.behance.net/natiariza

About Me

Hello, I am Natalia, a visual designer and marketer specialized in planning and creating awesome brand experiences. As an artist and strategist I make attractive visual content to connect people with brands and products. I have years of experience making engaging interface design, branding, collateral material and visual content across dozens of sectors.

Areas of expertise:

● Branding

● Visual Design

● Web Design

● Project Management

● Digital Marketing

Experience

Freelance Consultant

Visual designer and Branding Strategist, Currently As a Visual Designer focused in brand experience, I help teams of small and medium-size companies to create and develop visual communication and branding plans

(online/offline), launching and improving their brand positioning through visual elements to increase their conversión rates and the Brand Engagement. My work includes the design of Digital interfaces, Collateral material (digital and print) and Customer experience analysis and management of design projects as well. Clients: A thletic Greens, Ron Reich, Expectful App., Analytic Design, Savage Marketing

(Australia), Haywire Consulting, DEO Dental Group, Academic Leadership Institute (Australia), ISAL, GStreetinc.com, Backtrack Railway Services (Canada). Certified Gold Exchange Inc., Texas - U.S.A

Senior Visual Designer, April 2014 - March 2017

Working closely with the company’s CEO, I helped to develop visual marketing strategies for different websites to increase the conversions rate, generating a considerably high rate of leads through visual key. Successfully I designed newsletters, promotional materials and sales collateral. I created design themes and graphics for marketing and sales presentations, corporate web sites, landing pages, apps interfaces and advertising campaigns. I worked with a great and multidisciplinary team. Ameritek Industrial Corp., Miami - U.S.A

Marketing Consultant (Remote Job), January 2014 – Mar 2014 I conducted market research to develop a commercial plan for the Latin American territory and created a new business model that created alliances with competitive partners and potential clients within the Oil & Gas industries. VoBo, Medellin - Colombia

Branding Strategist, Jan 2012 – Nov 2013

I successfully created and launched brand management plans for 3 main accounts which allowed them to achieve their goals and exposure on their local market. Including branding solutions to improve their communication and customer experience on different digital touchpoints.

BBDO, Toronto - Canada

Graphic Designer Internship, May 2011 – Dec 2011

An excellent training experience where I improved my design skills, developed in depth analysis techniques and market research to get creative ideas. I also ran projects and collaborated with product innovation. I was part of a new product concept and a new visual concept proposal for a company in the tourism market. Education

Bachelor in Audiovisual Media – Second Major: Graphic Design Politécnico Grancolombiano, Colombia. (Nov 2011)

Bachelor in Marketing and Advertising

Politécnico Grancolombiano, Colombia. (Jul 2012)

Additional education:

- C ertification in Marketing and advertising - 148 Hours Pontificia Universidad Javeriana, Colombia.

- C ourse of Strategic Planning - 60 hours

Universidad Pontificia Bolivariana, Colombia.

- Certification in Customer Experience Design - 148 hours Pontificia Universidad Javeriana, Colombia.

- Certification in Brand Management (Branding) - 130 hours Universidad de los Andes, Bogotá, Colombia.

- Certification on Digital Marketing - 128 hours

Universidad EAFIT, Colombia

- General English

GEOS Toronto Language School, Canada

Additional Information

Software and Technical Knowledge: Creative Adobe Suite (Photoshop, Illustrator, After Effects), Sketch, Wordpress, Leadpages, Unbounce, Google Analytics, Basic HTML, CSS, Mailchimp, AWeber

Languages: English, Spanish (Native)

Contact Information

Phone: +1-713-*******

Email: *********@*****.***

Portfolio: h ttps://www.behance.net/natiariza

Skype: nati_ariza

twitter: @nati_ariza

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