Marketing and Sales Manager

KIM LARSEN

** ** ***** **, ***** Barbara, CA ****0 (H) 805-***-**** *******.*@*****.***

Professional Summary

Experienced Sales and Marketing Executive adept at generating new sales leads, improving relationships with current customers, creating new B2B relationships and increasing revenue. Works well independently to produce new business opportunities as well as being a great team player. Effectively manages all aspects of sales including personal presentations, phone and email campaigns. Enjoys working with students, adults and a diverse population. Skills

B2B Development Revenue generation strategies

Superior Sales Skills (Hot and Cold Calls) Project Management Word, Office, Excel, Internet Customer Service Manager Develop Sales and Marketing programs Team Player

Excellent Time Management skills Constant Contact

Work History

Director of Sales and Marketing / Vibrant Life Director 04/2017 to 3/2018 Oak Cottage of Santa Barbara, Memory Care

Increase occupancy by 12%

Improve relationships with key referral agencies, rehabilitation centers and hospitals Lead tours on a weekly basis to increase resident occupancy Plan and create all parties and special events for non-profits, referral agents and rehab centers Submit weekly and monthly sales reports to V.P. of Sales and Marketing Develop and devise new email, sales and marketing campaigns including segmented targeted responders to increase awareness of our unique Sagely programs Contact professional organizations to describe programs available at Oak Cottage Follow up via, phone, email and in person on all sales leads Plan and create all parties and special events for residents, families and guests Create personal wellness plans that target the specific needs and abilities of our residents Develop special outings for our residents that incorporate their own personal interests Attend Professional organizations and meetings to explain Sagely programs at Oak Cottage Learn new ISL programs to improve the quality of our resident’s daily lives Work closely with family members to identify needs and challenges of residents and provide appropriate vibrant life solutions

Senior Account Executive 02/2011 to 04/2017

SBPrinter.com and Alternative Digital Printing- Santa Barbara, CA Increase sales by 20% every year

Increase new corporate business through personal, phone and email contact Improve existing relationships with key clients, vendors and corporate accounts Worked with a team that consisted of 50% UCSB Students. Trained and Supervised Create new marketing materials for distribution via snail mail, email and hand outs Devised new email strategies including segmented, targeted, auto responders and training campaigns to increase business

Responsible for developing new B2B contacts through personal sales presentations Work closely with UCSB Professors, department heads and supervisors to identify their needs and challenges and provide appropriate solutions

Excellent verbal and written communication skills with superior follow up skills Track marketing and sales efforts through monthly/quarterly reports Develop partnerships with local businesses to secure additional business Work closely with clients to identify their needs and challenges and provide solutions Cultivate and manage relationships with key clients, vendors and community partners Registrar, Attendance Clerk, Data Control Clerk 09/2009 to 07/2010 Rose City High School

– Pasadena, CA

Marketing Coordinator 05/2007 to 03/2008 DNP International – Whittier, CA Marketing Manager 06/2000 to 04/2007 TEE TOP of CA – Arcadia, CA Education

Bachelor of Arts: Business / Economics1985 Westmont College - Santa Barbara, CA CA. Health and Life Insurance Certificate- 1995- 1999 Affiliations:

American Red Cross- Blood Donor

Boy Scouts of America- Unit Commissioner

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