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Manager Social Media

Location:
Kent, WA
Posted:
August 02, 2018

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Resume:

CONNIE FUTRELL

www.linkedin.com/in/conniefutrell

ac6i06@r.postjobfree.com

206-***-****

Major Accomplishments:

Managed successful development of innovative websites, service software, and dashboards with user friendly communication interfaces, while streamlining information from multiple data resources and driving complex cross-group initiatives.

Consulted and supported clients in branding and marketing campaign strategies of digital content, including analytic measurement and social awareness/engagement.

Optimized Wireless PCN Renewal notification process standards with best practices, reducing days to hours.

Program/Project/Product Management:

10+ years of experience as a Team Leader managing multiple large-scale and mid-sized end-to-end projects simultaneously, while completing within budget and constraint time frames. Experienced in effectively driving group initiatives with cross-functional and global teams through the full software development lifecycle.

User Experience Management of Product Development: Led/collaborated with development team on user interface (UI)/user experience (UX) design concepts, defined objectives and execution of elements/features, requirements, conducted user acceptance testing/reporting (UAT), quality assurance (QA), creative resolutions to critical problems, workflow diagrams, created interactive mockups/wireframes to meet milestones and release within specified sprints.

Facilitated scrum meetings/sprint release: team resolution to unexpected problems, ensured project requirement/goals were met, conducted reviews/demo presentations, and negotiated minimum viable product delivery

Marketing/Media Relations/Advertising: Managed brand strategy, guidelines, and campaigns in all aspects of design concepts to published pieces; print and digital. Platforms: website, social media, email, press release, CRM, and SEO.

Documentation: Business case, statement of work, project plan, scope, schedule, timeline, scorecards, slide decks, user stories, functional specifications, GAP analyst process improvement, status reports, and change management

Vendor Management: negotiation/procurement of materials, service agreements, and contracts for requirements.

Educational: Established on-boarding process, developed training materials, conducted presentations, and mentoring.

Technical Skills:

Methodologies: SDLC, Waterfall, and Agile (Scrum)

Script coding: HTML, XHTML, JAVA Script, VB Script, XML, XSL, CSS, and SQL Script

Software: Word, Excel, Access, PowerPoint, Visio, Studio, SharePoint, MS Project/Server, Visual Studio, TFS, JIRA, Adobe Acrobat, Photoshop, and Illustrator

Professional Experience:

Communications Program Manager

Women In Business Expo Group (WIBEG) - Seattle, WA July 2016 -

Present

- Led development of communication strategies and plan for platforms services, branding, and marketing.

- Oversee creative marketing campaign strategies, management of content, maintained CRM list, engagement, and audience performance analysis (A/B Testing) of digital communications.

- Participate in operational meetings and outreach activities required for governance and social branding.

- Created web page mapping, business requirements, and collaborated with development team on page designs.

Digital Marketing Production Manager

Microsoft (Contracts completed via Accenture and HCL America) - Redmond, WA April 2016 - October 2016

- Microsoft Website Projects: Tech Summit 2016, Envision, and Lumia

- Liaison between global development team and customer. Managed team, schedules, resolved issues, and reports.

Development & Creative Marketing, Management Consultant

Projects Plus Solutions, LLC - Newcastle, WA April 2010 - April 2016

- Advised start-up fashion publication business by providing direction in business goals, strategy, implementation, structure, planning, networking, branding, social media, creative direction of digital magazine, and client ad creation.

- Managed branding projects to meet client requirements and expectations; web development, logo design, and business marketing materials that led to partnerships in UK and North America.

Office and Program Manager

Wireless Applications Corporation - Bellevue, WA November 2012 - April 2014

- Managed customer service, procurement, billables, vendor relations, on-boarding, processes, and change management.

Collaborated with marketing for design and managed creation of promotional pieces.

- Optimized PCN Renewal notification process by automating data and scheduling, reducing days to hours.

Fundraising Chair

The Mastocytosis Society April 2010 – August 2011

- Supported individual fundraising hosts by providing resources, marketing, and advice for event management success.

- Finalized fundraising procedures, created a business case and implemented an annual budget for host media materials.

- Assisted Media Relations with website UX design, marketing materials, and audience engagement.

- Collaborated and co-managed conferences events. Funds raised covered conference expenses, plus $12,000 in excess.

UX Project Manager, Microsoft, TWC MSRC

TEKsystems (contract completed) - Bellevue, WA July 2010 – July 2011

- Coordinated SOA development team implementing design and driving release features within specified sprints. Gathered information to transfer into functional specifications for decisions on product implementation.

- Managed team meetings, SharePoint site, UX, UAT, QA, user stories, and created wire-frames.

- Identified communication pain point and provide a business case development. Collaborated with team to create a solution with an interactive dashboard.

Product Manager

Epic Technical Services - Seattle, WA February 2009 – April 2010

- Collaborated with executives in development of Business Value Assessment (BVA) tool conceptualized to gather employment details and provided Best Practice reporting for hiring decisions.

- Directed meetings, coordination, research, gathering of requirements, QA, user interface (UI) design collaboration, and managed the development team.

Project Manager, Unified Communications & Infrastructure

Advaiya, Inc. - Bellevue, WA October 2008 – February 2009

- Microsoft Group Chat Demo: Managed development of Silverlight presentation and supporting documentation.

- Microsoft OCS R2 Product Guide Refresh: Managed content documentation of features and release comparisons.

Education & Training:

- Spokane Falls College - Graphic Design/Illustration - AAS

- Kinman Business University - Fashion Merchandising/Design – AA

- Shaw Academy - Social Media Marketing

- Strategy Computers - Web Development



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