Manager Social Media
Resume:
CONNIE FUTRELL
www.linkedin.com/in/conniefutrell
*********@*****.***
Major Accomplishments:
Managed successful development of innovative websites, service software, and dashboards with user friendly communication interfaces, while streamlining information from multiple data resources and driving complex cross-group initiatives.
Consulted and supported clients in branding and marketing campaign strategies of digital content, including analytic measurement and social awareness/engagement.
Optimized Wireless PCN Renewal notification process standards with best practices, reducing days to hours.
Program/Project/Product Management:
10+ years of experience as a Team Leader managing multiple large-scale and mid-sized end-to-end projects simultaneously, while completing within budget and constraint time frames. Experienced in effectively driving group initiatives with cross-functional and global teams through the full software development lifecycle.
User Experience Management of Product Development: Led/collaborated with development team on user interface (UI)/user experience (UX) design concepts, defined objectives and execution of elements/features, requirements, conducted user acceptance testing/reporting (UAT), quality assurance (QA), creative resolutions to critical problems, workflow diagrams, created interactive mockups/wireframes to meet milestones and release within specified sprints.
Facilitated scrum meetings/sprint release: team resolution to unexpected problems, ensured project requirement/goals were met, conducted reviews/demo presentations, and negotiated minimum viable product delivery
Marketing/Media Relations/Advertising: Managed brand strategy, guidelines, and campaigns in all aspects of design concepts to published pieces; print and digital. Platforms: website, social media, email, press release, CRM, and SEO.
Documentation: Business case, statement of work, project plan, scope, schedule, timeline, scorecards, slide decks, user stories, functional specifications, GAP analyst process improvement, status reports, and change management
Vendor Management: negotiation/procurement of materials, service agreements, and contracts for requirements.
Educational: Established on-boarding process, developed training materials, conducted presentations, and mentoring.
Technical Skills:
Methodologies: SDLC, Waterfall, and Agile (Scrum)
Script coding: HTML, XHTML, JAVA Script, VB Script, XML, XSL, CSS, and SQL Script
Software: Word, Excel, Access, PowerPoint, Visio, Studio, SharePoint, MS Project/Server, Visual Studio, TFS, JIRA, Adobe Acrobat, Photoshop, and Illustrator
Professional Experience:
Communications Program Manager
Women In Business Expo Group (WIBEG) - Seattle, WA July 2016 -
Present
- Led development of communication strategies and plan for platforms services, branding, and marketing.
- Oversee creative marketing campaign strategies, management of content, maintained CRM list, engagement, and audience performance analysis (A/B Testing) of digital communications.
- Participate in operational meetings and outreach activities required for governance and social branding.
- Created web page mapping, business requirements, and collaborated with development team on page designs.
Digital Marketing Production Manager
Microsoft (Contracts completed via Accenture and HCL America) - Redmond, WA April 2016 - October 2016
- Microsoft Website Projects: Tech Summit 2016, Envision, and Lumia
- Liaison between global development team and customer. Managed team, schedules, resolved issues, and reports.
Development & Creative Marketing, Management Consultant
Projects Plus Solutions, LLC - Newcastle, WA April 2010 - April 2016
- Advised start-up fashion publication business by providing direction in business goals, strategy, implementation, structure, planning, networking, branding, social media, creative direction of digital magazine, and client ad creation.
- Managed branding projects to meet client requirements and expectations; web development, logo design, and business marketing materials that led to partnerships in UK and North America.
Office and Program Manager
Wireless Applications Corporation - Bellevue, WA November 2012 - April 2014
- Managed customer service, procurement, billables, vendor relations, on-boarding, processes, and change management.
Collaborated with marketing for design and managed creation of promotional pieces.
- Optimized PCN Renewal notification process by automating data and scheduling, reducing days to hours.
Fundraising Chair
The Mastocytosis Society April 2010 – August 2011
- Supported individual fundraising hosts by providing resources, marketing, and advice for event management success.
- Finalized fundraising procedures, created a business case and implemented an annual budget for host media materials.
- Assisted Media Relations with website UX design, marketing materials, and audience engagement.
- Collaborated and co-managed conferences events. Funds raised covered conference expenses, plus $12,000 in excess.
UX Project Manager, Microsoft, TWC MSRC
TEKsystems (contract completed) - Bellevue, WA July 2010 – July 2011
- Coordinated SOA development team implementing design and driving release features within specified sprints. Gathered information to transfer into functional specifications for decisions on product implementation.
- Managed team meetings, SharePoint site, UX, UAT, QA, user stories, and created wire-frames.
- Identified communication pain point and provide a business case development. Collaborated with team to create a solution with an interactive dashboard.
Product Manager
Epic Technical Services - Seattle, WA February 2009 – April 2010
- Collaborated with executives in development of Business Value Assessment (BVA) tool conceptualized to gather employment details and provided Best Practice reporting for hiring decisions.
- Directed meetings, coordination, research, gathering of requirements, QA, user interface (UI) design collaboration, and managed the development team.
Project Manager, Unified Communications & Infrastructure
Advaiya, Inc. - Bellevue, WA October 2008 – February 2009
- Microsoft Group Chat Demo: Managed development of Silverlight presentation and supporting documentation.
- Microsoft OCS R2 Product Guide Refresh: Managed content documentation of features and release comparisons.
Education & Training:
- Spokane Falls College - Graphic Design/Illustration - AAS
- Kinman Business University - Fashion Merchandising/Design – AA
- Shaw Academy - Social Media Marketing
- Strategy Computers - Web Development
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