Frank Loconsole
***** *. ****** **** ****. #*** Surprise, Az. Cell 815-***-**** email: ac6hw7@r.postjobfree.com
Portfolio: www.coroflot.com/loconsole
Qualifications: Accomplished CD/ Graphic Designer, with an exceptional record of innovative design, leadership, management skills with proven sales and customer growth. Concepts have won awards for major awards for corporations such as McDonalds. I’ve worked for Ad agencies like Leo Burnett, BBDO, J. Walter, Needham and
all the major Chicago agencies. My Design and Art skills along with Photoshop, and art direction skills makes me the perfect candidate for this Graphic Designer position.
Owner/President – Loconsole Design- 2002 to present
Full-service design firm with resources for packaging, product design, industrial design, digital retouching, illustration, art direction, branding, trend analysis, R&D, and marketing strategy
Clients Include: Wilton Inc., Premium Surge Innovations Inc. ( Burger King Kids Meal Toys),
Winston Brands Inc., The Bradford Exchange, Things Remembered Inc., and Edelman Digital Inc.
Designer/ Illustrator – Giftsforyounow.com – August 2015-Feburary ( part-time ).
• Designed & Illustrated personalized gifts and home décor items.
Senior Product Development Manager – Precious Moments Inc. 2010- 2012
Managed multiple product forms from start to finish for themed seasonal launches
Worked closely with our main licensing partner-The Walt Disney Corp.
Supervised Packaging elements
Worked with Asian vendors to supervise assembly and decoration
Researched new factories to utilize for product production
Accomplishments
Designed “best sellers” and The Walt Disney Corp. was extremely pleased with my creations
Management was very pleased with my speed and major creative contributions leading to 20% sales growth during a recessionary period
Senior Product Development Manager – Winston Brands 2006-2010
Identified and evaluated current market trends with Merchandise Department
Organized multiple projects and brainstormed new product forms
Developed ways to differentiate product concepts to make them market firsts within very tight budgets and deadlines
Worked with overseas vendors to create designs and present new concepts to Buyers, Senior VP and President for final approval
Accomplishments
Many of my concepts were featured on front covers of their catalogs
Senior Developer – Bradford Exchange 2003-2005
Created new product templates using art in database
Worked with freelance talents to create designs and present new concepts to Senior VP
Designed promotional materials for direct mail
Supervised and approved final marketing materials for mailers. My templates are still being used with new art being inserted. Created many best sellers.
Senior Art Director- Simon Marketing 1993-2002
Art Direction for main client: McDonald's.
Worked on million dollar promotions in adult promotional programs creating packaging, logos, games, and sweepstakes materials.
Worked on Happy Meal toy concepts for the youth division of the agency for nearly four years
Presented new product concepts to clients
Utilized video internet calls with overseas vendors to develop toy concepts
Traveled to overseas Toy Fairs in London, Germany, and New York on yearly basis to aid in research on new innovations in the toy industry
Coordinated multiple vendors, freelance digital art talents, copywriters, printers and photographers Accomplishments
Utilized as the only Art Director for both divisions of the agency based on my overall experience in the
advertising business
Assisted managers in new business acquisition of clients such as: Chevron, Blockbuster Video, Old Navy,
and several others
Education
Associates Degree in Graphic Design/ Illustration from American Academy of Art/Chicago-1974-1977
Awards: Mobius Awards for McDonald’s Corp.
Software Skills: Adobe CS6 Creative Suite
*Currently learning Sketchbook Pro, 3D rendering in ZBrush, Maya, Sculptris,
and Mudbox via Lynda.com video tutorials.