Marketing Sales

MARK E. SOWDERS

Email: ***************@*****.*** Phone: 346-***-**** or 409-***-****

**** ****** *****, ********, ** 77707 Linkedin.com/in/mark-e-sowders-561b036 EXPERIENCE:

20+ yrs supporting start-ups, mid-sized companies, Fortune 500 corporations and non-profits. Since May 2017, working pro bono within board position, Development Director, for the Beaumont Art League reviving brand and developing citywide art & crafts festival. Currently interviewing seeking stable/progressive long-term employment. Immediately available (1 wk relocation); receptive to any travel and continued education. BRAND CONSULTANT July 2016-Current (contract assignments) Capital One/Spark Business; iQuriousKids; Beaumont Art League (Beaumont, TX)

- Led initiative on POS (point-of-sale) payment system with competitive research, online content, training sales personnel

- Collaborated with online analytics, direct sales, market research resulting in market segmentation and brand awareness

- Lead initiative to revive largest art and crafts festival in SE Texas and build brand awareness EXECUTIVE DIRECTOR OF MARKETING Dec 2015 – June 2016*

(*only time position held at company; personally departed due to owner not paying vendors and berating employees) Hartman Income REIT – CRE Office/Retail/Industrial: 49 properties

- Supervised two marketing departments (Investing and Leasing)

- Elevated to Systems Integration Team Lead by President; advised HR - Best Places to Work and online reputation mgmt

- Enhanced branding with SWOT analysis, new building identification, tenant and employee programs

- Introduced new emergency response PR methodology MARKETING DIRECTOR Oct 2014 – Aug 2015 (owner change; closed Marketing Dept.) ITEX Group - Multi-family Construction/Management: 42 properties (Houston, TX)

- Managed all creative/media buying for online and mass media advertising; introduced Spanish translated collateral

- Negotiated new senior housing section in regional real estate publication, and resident bus/pharmacy discounts

- Created PowerPoint presentations, videos, and formal RFQ/RFP presented to city councils and governmental agencies MESSAGING STRATEGIST Feb 2013 – Oct 2014 (company split; agency contract ended) Hewlett-Packard – Worldwide Marketing Consumer Division (Houston, TX) Product Focus: new-to-market consumer and mobility products, accessories, and services

- Market/product research with internal product managers, engineers, launch managers and field studies

- Wrote value propositions, KSPs, messaging and proofed retail sales sheets, videos, retail POS, advertising, packaging

- Promoted to Worldwide Marketing division within six months; assigned to new Strategy team by V.P.

- Functioned as liaison between Texas Instruments and HP on new audio product introduction CONSULTANT Mar 2012 – Feb 2013 (freelance)

Primary clients: Home Health & Hospice Agency; international art reality television series (San Antonio, TX)

- Represented clients within market; engaged regulatory agencies and media

- Created collateral, websites, videos, presentations, marketing plans MARKETING MANAGER May 2011 – Mar 2012 (layoff mid-level mgrs by new Pres) Insco Distributing Inc. – HVAC/R Industry Wholesaler/Distributor (San Antonio, TX)

- Surpassed sales levels with refrigerant program created to offset industry shortage; developed NASCAR tie-in promo

- Coordinated first ever accredited HVAC Contractor Quick Books program with Texas A&M University-San Antonio

- Supervised all vendor co-op programs and dealer marketing, merchandising and advertising programs

- Coordinated monthly continued education classes as well as industry trade-shows and branch openings

* PRIOR: Marketing Director - MobilOil Federal Credit Union (2 yrs - left to assist family business, retained as client) District Mgr - Texaco/Shell (1 yr - return to Texas for infant’s surgeries) Marketing Director - Hydro-Action (2 yrs during college) Marketing Manager - Gerhardts/Magnetech (5 yrs - departed to complete college)

- Identified market opportunities via competitive research

- Developed multi-unit and dealer marketing programs

- Designed and supervised interactive websites, print/online advertisements, videos/commercials, collateral, sales presentations/strategy, events (nationwide/international) MARK E. SOWDERS (pg 2)

EDUCATION:

BBA Marketing; BBA Communications - Lamar University (Beaumont, TX- graduation: 1998) The University of Texas (Austin, TX - 2 yrs)

Pending Certifications: Google Analytics; PPC/SEM/SEO Digital Marketer; Professional Project Mgmt. (PMP); LinkedIn Campaign Management Skills: CRM management: Act, Access, Microsoft Dynamics, Salesforce Marketing Automation: Hupspot; Marketo

Customer Journey; Storyboarding; Building Target Audience Personas (B2B/B2C) Advertising: (online/traditional media) - creative (in-studio/field production), media buy, analysis Merchandising: planograms, packaging, point-of-sale Content: online/print - direct response, collateral, newsletters, annual reports, PR, social media Sales: one-on-one/group presentations; complex RFP (industrial and municipal) Negotiation/Collaboration: external vendors, cross-department, industry associations, local/state/federal economic development and regulatory agencies Professional Forte: Competitive Brand Positioning; full Go-To-Market campaign management; Brand Identity; uncovering under utilized market niches, buyer behavior; Marketing Attribution (identifying responsive touch-points and interrelationships) COMMUNITY/INDUSTRY:

Beaumont Art League (Development Director)

Greater San Antonio Chamber of Commerce (Ambassador) San Antonio Manufacturers Association (Program Chair) American Marketing Association (VP Programming)

Junior Achievement (advise personal finance at youth prison) Power Machinery & Compression Conference (Exhibits Chair) Boys Scouts of America (various committees; Eagle Scout) Greater Randolph Area Services Program (board member)

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