Social Media Marketing

DEBBY IACUNATO

San Diego, CA

949-***-****

Senior Marketing Executive with over 15 years of healthcare marketing experience that includes developing and executing strategic marketing plans to support the company’s business and sales goals including product launches, increasing brand image & awareness, generating new partnerships, qualitative and quantitative research, public relations, digital marketing and social media

Core Competencies

• Strategic Marketing and Public Relations Plans + Execution

• Digital Marketing and Social Media Plans + Execution o Linkedin, Blogs, Facebook, Instagram, Google Analytics, SEO o Increased followers for companies up to 80% on social media platforms and blogs

• Product Development and Launches

• Qualitative + Quantitative Research - Examples include: o Organized 70+ focus groups designed to distinguish how to best target prospects and develop strategies for healthcare organizations

o Oversaw 110+ telephone and written surveys to track a company’s brand awareness and image as compared to its key competitors

• Employee Relations - Built positive cultures that supported the company’s brand image

• Collaborated with sales teams to meet business and sales goals

• Retained and managed external agencies for advertising, research, public relations & social media

Principal, i/m marketing healthcare 2013 - 2018

• Full service marketing agency specializing in healthcare headquartered in California

• Some of our clients included:

o IVHP Medicare Plan, Liberty Dental, NCCPA, Sutter Plus, Alameda Alliance for Health, FusionHealth, LA Healthcare, Heritage Health Systems, Kaiser, MedImpact, CAPG Vice President of Marketing + Communications

Molina Healthcare 2007 - 2013

• Oversaw research, advertising, public relations and internal communications, which supported the organization's brand image, sales goals and internal culture

• Assisted with building the brand image and enrollment growth which exceeded goals Vice President of Marketing

Health Net 2003-2007

• Responsible for growing business, with emphasis during annual open enrollment period

• Oversaw growing brand awareness and differentiating Health Net from its competitors

• Utilized public relations and internal communications to strengthen the brand, which supported increase of annual sales goals

Vice President, Marketing and PR

PacifiCare Health Systems 1995 - 2003

• Built the internal staff for marketing, research, advertising, public relations and internal communications

• Played key role in the product, brand development and launch of one of the nation’s first Medicare Advantage plans, Secure Horizons

Education

Masters in Business (MBA)

Masters in Marketing (MAM)

Claremont Graduate University - Peter F. Drucker Graduate School Bachelors of Art - Journalism

California State University, Long Beach

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