Marketing
Resume:
Lorraine D’souza
MMS-Marketing (MBA)
St. Francis Institute of Management and Research, Mumbai, India.
CONTACT DETAILS
lorrainedsouza24@ gmail.com
Summary Section
Marketing postgraduate with proven leadership and organizational skills
through various roles in management.
Currently on Visit Visa to UAE, valid until end of Aug 2018.
Education
Masters of Management Studies (specialization Marketing) 79.52% upto S
em 3 2016-2018
St. Francis Institute of Management and Research, Mumbai, India
Masters of Commerce First class Pass
Institute of Distance & Open Learning, Mumbai University
2015-2017
Bachelors of Management Studies 81.95% upto Sem 6
2012-2015
K.C College, Mumbai, India
Higher Secondary Education 86%
2010-2012
St. Andrews College, Mumbai, India
Secondary Education 87.09%
2010
Carmel of St. Joseph High School, Mumbai, India
Work Experience
Marketing Intern May 2017-July 2017
Wishing Well Global Health Services Pvt Ltd, Mumbai, India.
Designed the Business processes for Below the Line Marketing Activities.
Conducted Benchmarking exercise to study the market of existing competitors and their strategies.
Revamped the company website.
Responsible for handling social media strategy.
Responsible for conducting Market Research to test market viability of the product.
Business Development through lead generation.
Customer Service Associate, Vodafone Qatar Jan 2016-Aug 2016
Intelenet Global Services Private Limited, Mumbai, India.
Responsible for attending customer calls, advising them on products and services and following up with potential/existing customers.
Provided assistance to Vodafone Qatar customers and handled customer queries by providing optimum solution.
Pitched new products and services launched by Vodafone Qatar
Technical and Soft Skills
Certificate of Completion of Digital Marketing Course and Integrated Marketing Communication.
Certificate for successfully completing Vodafone way of Customer Care Training.
Microsoft Office
Innovative
Communication
Team player
Market Research
Problem solving
Presentation
Leadership
Certified Professional in Computers by Aptech Institute of Computer Training.
Projects Undertaken
1. Academic Project - Business Development, Wishing Well Global Health Services Pvt Ltd, India.
To study the concept of Holistic Healthcare, its need and importance in corporates.
Worked with the Project Executive to understand the marketing & sales strategy of the company, business planning process, territory management and how identify target markets based on their needs.
Provided recommendations based on understanding on how to generate sales.
2. Academic Project – Marketing & Market Research
Explore different models of services offered, determine customer satisfaction, profile customers, study market viability of the product, strategies adopted, identify drivers of purchase decision, come up with creative ideas and solutions and also identify potential customer needs and expectations.
Projects undertaken
A Marketing plan for selling a Leisure Product.
A Project on Product and Brand Management of a new product.
A study on the factors influencing Consumer Behavior at a Retail outlet.
A project on Digital Marketing for a new company.
A study on the factors influencing consumer online purchase.
A Study on Web series market in India.
A project on International Business and entry strategies to Dubai.
Positions of Responsibility
Class Representative for Marketing Specialization. 2017-2018
Vice President of Nirmiti Marketing Club, SFIMAR, 2016
Headed Orlem Youth Week event handled internal and external communications, created 2014-2015
and executed a comprehensive plan.
Extra-Curricular Activities
Certificate for participating in Summer Excellence for the best Internship Project (Intra College). 2017
Event Coordinator for various college festivals 2017
Certificate for participation in PathhAnveshi for submitting a Research paper on Cadbury. 2017
5th place in AIMA, Business Simulation (All India). 2017
Certificate for participating in Debate Competition held in SFIMAR. 2016
Participated and won 2ndplace in Vigyapan Advertisement Event, intra collegiate competition 2016
Participated in Marathon to create awareness for Better Health. 2017
Volunteer for various activities conducted by the church for the betterment of the society.
Additional Information
Date of Birth: 24th Feb 1995 Nationality: Indian
Area of Interest: Singing, Listening to Music, Debating and Acting.
Languages: English (full professional proficiency)
Hindi (full professional proficiency)
French (elementary proficiency)
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