Sales Representative Training

James B. Raulino, O.D., M.B.A.

**** ******* *****, ****, ** 89523

Tel: 530-***-****

email: *********@*****.***

Qualifications Summary: Successful eye professional with a unique background of an MBA, Surgical/pharmaceutical sales experience, district team leader designation, Optometric medical training and real-world business skills as a managing partner in a busy optometry practice.

Specific Skills and Training:

Doctoral-level training in pharmacology and optometric medicine.

California Licensed in both Glaucoma and TPA, Nevada licenses pending approval.

Annual continuing education in pharmaceutical treatment of disease.

Business ownership experience: sales planning/innovation, marketing and execution.

Optometric Employment History:

Managing Partner /Optometrist, North Lake Eyecare, Tahoe City, CA, (12/94-Present)

Extensive management and planning of all aspects of multi-doctor optometric practice: sales projections, marketing, training, hiring, supervision et cetera.

Patient management and care.

Development of practice marketing program utilizing all forms of media.

Coordination and implementation of optical sales and purchasing.

Executive Territory Manager, Visioneering Technologies, Sacramento, CA / Reno, NV (5/17 – present)

Successful sales representative trusted to establish a new territory in Sacramento Valley/Northern Nevada for startup medical device and NaturalVue contact lens manufacturer.

Reliable trainer educating new West Coast salesforce on eye care, the eye, and contact lenses increasing territory sales.

Called upon to lecture and lead trainings at quarterly POA’s and lecture for doctor to doctor educational dinner programs.

Clinical Specialist and Medical Liaison for West Coast territory.

Introduced improvements to marketing and relationship building strategies helping the organization better connect with Eye Care Professionals.

Consistently lending a hand to Sales Representatives joining them on in office visits to train, educate and troubleshoot ensuring success

Surgical Sales Representative Clinical Specialist. Bausch and Lomb Surgical, (1/10 to 1/12)

Dual Role Surgical Sales and Clinical Specialist for Crystalens cataract implant.

Focus on Eye Surgeons in northern and central California, Nevada, Utah, and Colorado.

Calling on Hospitals, Ambulatory Surgery Centers and Eye Physician Practices.

Managed and grew large territory acting as only Dual Role Representative in the Surgical Division

Consistently exceeded quota.

Duties included Direct Sales, Doctor and Staff Training (both in office and in the OR) and patient care.

On Call Optometrist Part Time Eye Exam of California, (3/09-1/10)

Provided per Diem Optometric services at Lens Crafters in Sacramento Area.

Professional Specialty Sales Representative. Pfizer-King/Alpharma Pharmaceuticals, Reno, NV (11/05 to 3/09)

Extensive study of Neurological and Cardiovascular disease, promotion of Altace, Skelaxin. Sonata, Avinza, Kadian, and Flector Patch.

Focused on Internal Medicine, Family Practice, Cardiologists, Rheumatologists, Endocrinologists, Neurologists, Orthopedists and Pain Specialists.

Develop business plan and routing schedule.

Consistently ranked in top 25% of sales force for 2006 and 2007.

Current sales ranking #165 nationally (Of 400 reps,YTD November 2008)

Member Altace Advisory team for 2007.

Chosen as Altace training advisor for June 2007 training class.

Regional point person for King Collaborative Business Planning Software.

Rookie of the Year Award.

Pharmaceutical Sales Representative II. Sankyo Pharma, Reno, NV (6/01 to 1/05)

Promotion of cardiovascular products.

Promoted to Sales Representative II July 2002. Promotable to Sales Representative III 1/2005

Sales ranking #039 nationally. Gold cup winner (YTD December 2004).

Appointed 2004 Business Team Leader, Sacramento District (assisted DM in meeting planning, project execution, administrative management and mentoring).

Won Benicar™ Weekly Champion contest 3 of 10 weeks during launch phase.

Major role in proactively assisting Managed Care in gaining formulary inclusion or negotiation with regional managed care plans (St. Mary’s and Hometown Health).

Point person for co-promotion activities.

Focused on (lipid lowering and anti-hypertension) Cardiologists, Endocrinologists, Nephrologists, Internal Medicine, and Primary Care Physicians.

Developed and implemented a specific business plan to compensate for poor managed care coverage.

Doctor of Optometry, Sierra Optometry, Auburn, CA, (03/95-10/97)

Employed position involving patient and staff management

Sales of eyewear and contact lenses

Exceed sales goals and expectations grew practice market share

Provided leadership to less senior employees

Optometrist/managing partner, Lancaster Optometric Center, Lancaster, (CA 1/92-12/94)

Management of all aspects of multi-doctor, high volume optometric practice (sales goals, marketing, small business accounting, computers, recruitment and supervision of 15 employees, equipment/technology selection, et cetera).

Coordination and implementation of optical sales and purchasing.

Develop new customers and patients to expand current business including development of “Eyecare Plus” program to market to small businesses.

Involved with developing a strategic business plan for future direction of company.

Education:

Master of Business Administration, University of Nevada, Reno

Beta Gamma Sigma Honors Society Nevada Alpha Chapter UNR

Doctor of Optometry,

Bachelor of Science, Biological Sciences,

University of California, Berkeley

Organizations & Activities:

Member California Optometric Association and American Optometric Association

Past President Mojave Desert Optometric Society.

References:

Available upon request.

Contact this candidate