Financial Management

Wayne O. Norris

Buford, GA ***** 770-***-****

********@***.*** linkedin.com/in/waynenorris

Chief Financial Officer

Accomplished executive with expertise in financial management, profit improvements, and strategic planning.

Growth-focused financial professional with success in revenue growth, EBITDA growth, merger and acquisitions, investment structuring, capital infusion, management reorganization, debt restructuring, and negotiation. Strong skills in strategic planning, financial analysis, leadership, C-Level communications, financial reporting, financial modeling, forecasting, due diligence, and systems implementation. Exceptional written and verbal communicator, able to interface with professionals from all levels of an organization effectively.

Areas of Expertise

Financial Management

Accounting Operations

Leadership and Training

Strategic Planning

Regulatory Compliance

Forecasting/Modeling

Budget Management

Tax Functions/Planning

Business Growth

Debt/Equity Restructuring

Mergers and Acquisitions

Revenue Generation

Professional Experience

National Realty Holdings, Inc.

ACR2 Solutions. Inc., Atlanta, GA

Consulting Chief Financial Officer and Director, 2016 - Present

Aid CEO in pricing structure development for market share and government contracts. Expand national footprint with merger/acquisition and leveraged buyout activities. Forecast financials, monitor strategic milestones, and establish all required accounting and financial reporting. Liaise with institutional investors and maintain investor relations. Supervise cash flows and cash management functions.

Recruited and hired staff to improve reporting to internal and external leaders and agencies.

Wrote original business plans and offering memo; documents assisted in raising $5M in startup capital.

Secured $12.0 M in LBO valuation commitments.

DSW Homes, Inc., Atlanta, GA

Chief Financial Officer Consultant, 2014 - 2016

Directed financial operations for company generating $120M annually. Consulted leadership on business modeling, financial and accounting expansions, and advanced product and service reach. Developed and launched an operational and financial reporting integration to allow dynamic reporting dashboards for leadership, vendors, and investors. Created 5-year business model for investor and lender analysis purposes. Promoted business model goal attainment with expansion of debt and equity support.

Completed $120M validation for leveraged buyout.

Created analytical tool to complete trend analysis and forecast future growth; tool allowed value offer from investor group.

Restructured P&L reports from 5 years back successfully.

Developed and sold a captivating and strategic business model to secure external investment group.

America's Home Place, Inc. American Home Builders, Inc., Atlanta, GA

Vice President and Chief Financial Officer, 2009 - 2014

Developed and executed 5-year business plan activities, generated revenues, improved financial reporting processes, and developed various financial strategies. Updated financial and operating reporting matrix to enhance procedures and outcomes. Maintained financial operations for company generating $180M annually.

Reorganized operations and finances to transform bankrupt company to profitable.

Restructured O/H and saved $20M annually.

Renegotiated more than $100M in debt and reduced debt by $48M in 4 years.

Wrote and implemented the 5 year business plan model and executed the key elements.

Integrated financial, project management, and sales software into a comprehensive dash board reporting system for management evaluation of key metrics.

Redeployed marginally performing assets into new market expansion locations.

CFO Consulting, Inc., Atlanta, GA

Consulting CFO Director, 2006-2009

Performed Quality of Earnings evaluations to assist construction industry clients with their restructuring of debt due to the homebuilding and mortgage meltdown.

Performed cash flow thresholds to sustain loan viability on behalf of lending institutions.

Packaged distressed RE assets to sub-market REITs on behalf of distressed builders and developers.

Wrote Exit Strategy strategic plans to maximize return on assets.

Breedlove Development Holdings, Inc., Atlanta, GA

Senior Vice President and Chief Financial Officer, 2004 - 2006

Wrote and executed a 5-year business plan, enhanced operational and financial reporting processes, and managed long- and short-term cash requirements. Forecasted financials, created strategies, and supported financial functions for $120M company.

Negotiated credit line increase from $10M to $40M.

Implemented cash flow forecasting based on a dynamic project schedule integrated into financial database.

Wrote 5 year strategic business plan and successfully induced additional leveraged debt for lot development expansion from 600 lots to 4,000 lots under development for national homebuilders.

Additional experience:

CFO and/or VP for various other homebuilders/developers/commercial contractors including Housing Trust Group, Century Builders, WCI, Rutenberg Housing, and Weyerhaeuser Homebuilding. Closed more than $1.5B in financing while obtaining more than $50M in equity infusions.

Auditor (M&A)-Arthur Anderson (Big Four) and Enron

Education

Master of Business Administration in Finance

Houston Baptist University, Houston, TX

Bachelor of Arts in Accounting and Theology

Houston Baptist University, Houston, TX

Professional & Community Involvement

Top 30 Public CFO, Homebuilding Industry Committee Member, NYSE/NASDAQ

Founding Director, National Realty Foundation, Inc. (Portfolio Income Property)

Founding Director, ACR 2 Solutions, Inc. (HIPPA SaaS)

Software & Technical Proficiencies

SageTimberline J.D. Edwards TOMs YARDI AMIS Hyperion Oracle Maxwell Quick Books PeopleSoft Great Plains MAS90 SAP Microsoft Office Suite Deltek Microsoft NT Citrix Unix PCLAN Novell LANtastic Microsoft Access FileMaker SalesForce DPAC PeopleSoft Siebel 7 and 8 ODBC Linkage Systems Integration Platforms

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