Varela Jimngang
Winstanley Road, Battersea +44-740*-******
London, SW11 2ED ******.**********@********.**.**
EDUCATION
Imperial College London, South Kensington, London
Master of Science in Strategic Marketing September 2017 – September 2018 Modules Included: Marketing Analytics, Marketing Strategy, Relationship Marketing, Marketing Decision Making, Strategic Product Management, Quantitative Services Marketing, Digital Marketing, Finance, Consumer Behavior, Pricing, Branding Bentley University, Waltham, Massachusetts, USA
Bachelor of Science in Marketing August 2014 – May 2016 Modules Included: Corporate Finance and Accounting, Business Operations, Marketing Management, Marketing Research, eMarketing, Marketing Project, Sale Management, Promotional Strategy, Retailing Customer-Centric Marketing, Business-to-Business Marketing, Product Development
Cumulative GPA: 3.41/4 Major GPA: 3.52/4
Honors and Awards: Dean’s and President’s List (All semesters) Lake Forest College, Lake Forest, Illinois
Bachelor of Arts in Business August 2012 – May 2014 Modules Included: Applied Statistics, Financial Accounting, Cost Accounting, Managerial Economics, Managerial Accounting, International Marketing Research, Calculus I and II, Operations Management, Advertising and Media PROFESSIONAL EXPERIENCE
Management Science for Health, Ballston, Virginia, USA Project Assistant March 2017 – May 2017
Contracted for event planning with audience of leading medical gurus. Tasked with organization, budgetary planning & management of campaigns. Turnout exceeded numbers and revenue expectations by 55%.
Project Linguist: Tasked with translation of all documentation from English to French
Encouraged multilevel marketing & case studies by encouraging officials to produce audio reports. Assisted in edit, documenting and recording of these audio notes for company records. Team One Global, Alexandria, Virginia, USA
Marketing Associate/Account Executive November 2016 – December 2016
Leveraged face-to-face sales techniques in densely populated neighborhoods to build customer trust, increasing utilities subscriptions by 5%
Self-learned how to deliver a sales pitch to customers and eventually win them over
Keenly evaluated customer’s product and advised clients on purchasing products best suited to their needs; saved clients on average $200 each
Developed power-point presentations and scheduled meetings to communicate marketing strategies to team members
Actively listened to clients’ and addressed their specific needs, increasing the rate of client satisfaction and decreased the dropout rate by 4%
Atlas Marketing Sarl, Douala, Cameroon
Operations Manager May 2012– July 2012
Leveraged a customer-focused marketing strategy, only selling products customers demanded, increasing monthly sales by 5%
Implemented an algorithmic approach to tracking inventory in the outlet and reduced the theft and loss of inventory by 30%
Handled and resolved customer complaints, fostering customer trust and helping to increase the company’s market share by 2%
Reacted to customer feedback and successfully identified the timing and type most effective sales promotions LEADERSHIP EXPERIENCE
UMOJA African Association
Event Planner May 2013 – May 2014
Promoted African values and culture on campus by organizing events that showcased African clothing and cuisine, successfully raising $800 for charitable endeavors through the biggest African event of the year: “Heritage Week”
Ensured compliance with university policies, and successfully prevented a potential fund misappropriation incident
Managed and promoted the club’s profile on social media, increasing the club’s fan base from 50 to 200 people on Facebook within a short time frame
Built new relationships with other fraternities and sororities and co-hosted the “Pageant show” to showcase the cultural diversity of the student body
ADDITIONAL SKILLS AND INTERESTS
Foreign Languages: Fluent in English, French, Bantu and Pidgin (Cameroon)
Technology Skills: Microsoft Office Suite, Google Analytics, R, Qualtrics, Java, SAP Model, and SPSS
Personal Interests: traveling, cooking, embroidery, debates, dancing, nail art, hair styling, playing music, photography, house decoration, boating