Regional Marketing Manager. Demand Generation Manager

Brent M. Rapisardi Mobile: 508-***-****

** ********* ******, *******, **, 01844 Email: **************@*****.***

LinkedIn Profile (with references): https://www.linkedin.com/in/brentrapisardi/

Integrated marketing strategist with almost two decades of marketing experience. Proven expertise in ABM strategy, demand generation, lead scoring/nurturing, pipeline analysis and development, marketing and sales automation, SEO/SEM, content marketing, social media marketing, event marketing, inbound marketing, digital marketing, B2B marketing, B2C marketing, media buying/planning, and leadership/mentoring.

Education

M.B.A., Marketing, Bentley University, May 2008, Waltham, Massachusetts

Career History

Pegasystems (Global CRM and SaaS company, specializing in multiple verticals) Cambridge, Massachusetts

Regional Marketing Manager - July 2017 - Present

Create a set of one-to-one and one-to-few account-based marketing programs, targeting organizations with similar business models and challenges

Lead quarterly planning processes with sales and industry SME teams to identify the objectives, strategies and prioritization for marketing to each of the targeted

segments

Coordinate cross-functional marketing teams to assemble tactics and activities that are part of integrated marketing programs designed to drive customer engagement

Partner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accounts

Analyze programs and organizations to actively leverage insights with sales and channel stakeholders to optimize current campaigns

Serve as the face of marketing to the field sales teams, while also communicating needs of the field back to corporate marketing leadership

Click Software (International SaaS company specializing in resource management software) Burlington, Massachusetts

Field Marketing Manager, May 2016 – July 2017

Worked with wider marketing and sales teams to build global integrated demand gen programs across multiple channels (including email, events, webinars)

Increased Americas pipeline by an average of 12% from Q2 2016 through Q4 2016 through targeted campaigns

Increased Americas pipeline by 28% in Q1 2017 through targeted campaigns

Built and executed persona-driven and ABM campaigns at a global level across multiple industries

Utilized on-line data sources (Discovery.org, ZoomInfo) to source relevant contacts to target accounts

Analyzed pipeline reporting in Salesforce.com to identify stalled deals, created campaigns to rectify

Oversaw collateral inventory and source printing needs and/or giveaway items for industry events, tradeshows

Gatekeeper of Americas marketing budget for field marketing; final signoff on strategies selected for execution

Engaged with social media platforms and agencies in support of Americas lead generation activities

TechTarget (Global publisher / B2B marketing company, specializing in Information Technology space) Newton, Massachusetts

Director of Field Enablement – October 2015 – May 2016

Developed a deep understanding of client challenges/needs, market expertise, to provide applicable trainings/educational materials for sales and support teams

Collaborated with Sales leaders to understand priorities and identify opportunities for growth / improvement & key account development

Supported product managers in training teams for product launches, owning all sales/GTM team trainings

Developed tools, processes, and collateral to improve sales productivity and effectiveness

Developed and executed content marketing strategies by building leadership resources such as independent/joint studies and content creation

Director of Client Consulting – January 2015 – October 2015

Manage a team of Client Consulting Managers and Client Consulting Associates across multiple media groups

Strengthened positioning of Client Consultants, relationships with sales staff, media group publishers and sales directors on client strategy and development

Evaluated new potential talent; submitted recommendations to Vice President of Client Consulting for acquisition

Conducted annual employee talent evaluations, providing formal reviews, and providing compensation increases when warranted

Presented strategic insight and market research to build smarter marketing programs

Senior Client Consulting Manager, Team Lead – January 2014 – December 2014

Leveraged extensive expertise to build optimal B2B digital marketing campaigns, consisting of email marketing, organic search, banner placement, and social media

Directly managed a team of Client Consulting Managers in our Security and Networking media group.

Analyzed clients' situations and apply strategic marketing ideas and plans to meet challenges

Experience working with Marketo, and Salesforce.com as part of lead nurturing and scoring

Cultivated long-term client relationships through strategic collaboration

Client Consulting Manager, Global Account – August 2011 – December 2013

Developed and executed and managed online marketing campaigns designed to meet client goals via demand generation, lead nurturing, and brand awareness

Worked with sales and management teams to create programs with the proper media mix to ensure strategic goals are met through lead generation

Provided recommendations on marketing content, creative and marketing copy based on best practices and trends to effectively message and attract target audience

Cross functional, interaction with numerous teams to ensure successful campaign performance

Analyzed media performance based on traffic quality, conversion, and Activity Intelligence™ to prove ROI and to make campaign optimization recommendations

Prepared and conducted mid-point and campaign-end presentations to clients, reviewing campaign performance and strategic recommendations

Prior Relevant Experience:

ROADSCHOLAR (Non-profit, Specializing in educational excursions for adults) (April 2010 – February 2011) Boston, Massachusetts

Eliza CORPORATION (HealthCare Communications Firm specializing in IVR/Speech Recognition Calls) (May 2009 – February 2010) Beverly, Massachusetts

Mercury Media HOLDINGS (Full Service Direct Response Advertising Agency) (May 2000 – May 2009) Marlborough, Massachusetts

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