Sales Customer Service
Resume:
ANTONIA FERNANDEZ
MARKETING & EVENT MANAGEMENT
***********@**.*** "
Miami, FL 33157
SKILLS
*Marketing Strategy
*Event Coordination
*Social Media
*Strategic Planning
*Sales Development
*Advertising
*Business Management
*Promotional Events
*Brand Positioning
*Issue Resolution
*Project Management
*Event Design
*Presentations
*Contract Negotiations
*Supplier Relations
*Customer Service
*Industry Research
*Public Relations
*Communications
*Trade Shows
*Event Rentals & Décor
*Revenue Generation
*Media Placement
*Budget Management
*Account Management
LANGUAGES
English (fluent)
Spanish (fluent)
PROFILE
Creative professional with a Bachelor’s Degree in Communications to go along with a solid background in managing innovative marketing campaigns. Adept in planning, executing, and managing events to enhance brand awareness and maximize sales opportunities. Thrive in diverse and fast-paced environments. HIGHLIGHTS
$ Co-developed a specialty event rental company (Amuse Events and Décor) while spearheading sales and marketing strategies to establish a client base.
$ Maintained high levels of customer satisfaction after designing and coordinating events that aligned with customer needs and expectations.
$ Engaged large audiences while coordinating promotional events in support of multiple movie launches for the U.S. Hispanic market
(Venevision).
$ Accelerated liquor sales by 100% in one month at Allied Domecq after facilitating holiday campaigns and executing successful supplier negotiations.
$ Yielded a 35% sales increase in an 8-month span after implementing new marketing plans for a mortgage and insurance brokerage firm.
$ Positioned a global TV entertainment brand (MGM Networks Latin America) for a top 10 ranking in Latin America while serving as Affiliate Sales & Marketing Manager; reached 65% of market share in Mexico. CAREER TRACK
BUSINESS DEVELOPMENT
Amuse Events and Décor (2016 to Present)
Held a key role in the opening of a specialty events business specializing in vintage party rentals, furniture, and décor.
Design, plan, and execute events that comply with customer specifications.
Create and implement sales and marketing plans.
Support website development initiatives.
Manage and optimize social media platforms and campaigns.
Research and visit event venues.
Collaborate with photographers, event planners, during the events.
Network with prospective clientele via trade show appearances. ANTONIA FERNANDEZ
MARKETING & EVENT MANAGEMENT
!
***********@**.*** "
Miami, FL 33157 #
EDUCATION
LOYOLA UNIVERSITY
(New Orleans, LA)
B.A. in Communications
Major: Advertising
Minor: Marketing.
TOOLS
Microsoft Word
Excel
PowerPoint
Outlook
Internet Navigation
Mac Systems
Windows
QuickBooks
Photoshop
LICENSURES
STATE OF FLORIDA
Real Estate Brokers License
Insurance License
CAM LICENSE
Community Association Mgr.
GENERAL MANAGER
Preferred Insurance Network (2004 to Present)
Lead all key operational aspects of a mortgage and insurance brokerage firm.
Supervise and train staff; evaluate staff performances.
Structure marketing plans that support revenue development.
Handle accounting and budgeting activities.
Build and maintain networks of business contacts and prospective customers.
Enhanced company efficiencies after modifying the bookkeeping system and creating programs to streamline agency processes.
Provide excellent customer service.
Direct and monitor email campaign through mailchimp.
Hold responsibilities for accounting and finance-related functions SALES CONSULTANT
Allied Domecq / Duty Free Americas / Venevision (2001 to 2003)
Designed and implemented sales and marketing strategies for clients in national and international markets.
Championed sales incentive programs and new consumer-oriented initiatives to double sales of liquor products for Allied Domecq.
Directed a comprehensive high-end luxury holiday campaign for 40 stores on the United States/Mexican border to drive business for Duty Free Americas.
Oversaw the coordination of print advertising, radio commercial scripts, signage development, and brochures.
Negotiated 60% co-op payments from suppliers.
Wrote media packets & negotiated/secured radio, television and print media. Managed promotional events for Venevision, including public pre- screenings at local theaters and film festivals.
Planned/organized press receptions and premières. AFFILIATE SALES
MGM Networks Latin America (1996 to 2001)
Managed positioning and branding efforts for MGM & Casa Club TV Latin American markets.
Coordinated all aspects of company’s participation in trade shows.
Maximized sales and marketing plans to generate continued affiliate support.
Garnered revenue and affiliate support via sales and marketing plans.
Assumed accountability for media purchasing budgets.
Developed affiliate sales in Mexico, capturing 65% of the market.
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