Sales Customer Service
Resume:
E d u a r d o R u e d a
Pembroke Pines, Florida 33029
************@*****.***
www.linkedin.com/in/eduardo-rueda-87664736
mobile 954-***-****
Business development professional with strong experience in the broadcasting industry. Organized and practical individual with strong problem-solving abilities and extensive customer service and relationship building skills looking to make a positive contribution to an organization.
EDUCATION
Bachelor of Arts - Marketing - Politecnico Gran Colombiano - Bogota, Colombia
Art Associate - AA Hotel Management Administration - Miami-Dade College - Miami, FL
SUMMARY OF QUALIFICATIONS
Sought and provided information to help companies determine their position in multicultural market place.
Found and managed clients with advertising needs, created budgets to help them negotiate media deals.
Developed rational/emotional marketing analysis, strategies for direct and indirect clients for Radio – TV – print and internet.
Motivational speaker for customer service, sales and marketing divisions at different companies.
Performed, researched, recommended market channels for clients /general media, on economic and financial forecast using econometric models.
Established, developed and managed new concepts on broadcasting, customer service, market segmentation, sales promotion, and programming, branding segmentation in general media in United States, at present time and after almost 20 years still effective.
Tracked program budgets, expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Managed sales team including setting goals, providing incentives, and evaluating employee performance.
PROFESSIONAL EXPERIENCE
Freelance Marketing and Sales Consultant 1996-1998 / 2011- Present
Marketing - Sales Consultant - Media Strategist and Buyer – Customer Service
Worked as a freelance marketer for companies of different sizes.
Developed different Management, Marketing, Customer Service and Sales Strategies and programs for: Radio Mega WNMA 1210 AM, Green Dog –KetunPet USA, Doral Chamber of Commerce, AutoNation “Mercedes Benz”, Tony Khoury Independent Senatorial Candidate, El Show de Saulo-Mega TV, En Contacto con Hilda Rabilero, Machat4senate, Ross University, Miami Beach Resort and Spa, Westwood One, Fantastic Travel, Metro Traffic Network, University of Miami, Paxon Radio Communications, Environmental Products Corporation “Mexico-Colombia-Panama-Venezuela”, Radio Unica Network, Etc.
Actualidad Media Group May 2015 / October 2015
Media Specialist - Sales Consultant
Directed, coordinated product research and developed bilingual sales/marketing evaluations for advertising agencies and direct clients.
Develop new sales strategies for clients whom are investing within other media channels such as: Local TV, south Florida newspaper, social media and regional magazines.
Gathered data on competitors, analyzed their prices, sales, and method of marketing and distribution.
Created and designed new programming, rate charge and distribution channels for media and direct clients.
Monitored and analyzed sales promotion results to determine cost effectiveness of promotion campaigns.
Multicultural Radio Broadcasting 2003 - 2011
South Florida General Manager
Managed three radio stations (WNMA 1210 AM, WEXY 1520 AM AND WJCC 1700)
Sold over eighteen million dollars in advertising and accomplished sales quotas of over 110% on all three radio stations
Developed business relationships with GLR-Caracol Miami-Prisa Spain, Union Radio Venezuela, Salem Communications, Haitian-Dominican Republic variety investors and community groups, Unavision, Broward Gospel and multiplicity Afro-American communities, and Ole Communications
Master Control, Inc. / La Casona Marketing Group 1998-2003
Vice President.
Established and developed a corporation called “La Casona Marketing Group Inc.”. In 1999, I also created “Master Control Media Inc. (MCM)” which absorbed La Casona Marketing Group Inc. because MCM became an electronic avenue
Developed successful marketing and electronic media feeds for bi-cultural programs such as: Sally Beauty Supply, Frances Fox, Radio Unica Network, Westwood One, Punto Compras TV, Channel 41 Miami, Phoenix Corporation, Radio Luz 1700 AM Salem Communication and BET. In addition, established a radio network of 53 nationwide radio stations, 3 TV channels and 4 oversees radio station.
Caracol Broadcasting Inc 1985-1996
General Manager & Sales and Marketing Director
Responsible for establishing and managing a national ranking, independent satellite office (1985-1991) for Caracol S.A in Bogota Colombia
Duties as Sales Marketing, Creative Director and Secretary of the Board of Directors
Developed strategies to take over and manage the first religious Spanish radio station in South Florida
Designed a marketing and sales program for "World Soccer Cup USA 1994,” a program that brought over 100% Sales profit revenue
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