Digital Marketing Office

Lucy Lin

***.******@*****.***

**** ****** ******, ************, **, 19139 267-***-****

EDUCATION

Drexel University – Philadelphia, PA

Sept 2016–June 2018

LeBow College of Business Cumulative GPA: 3.11/4.00

●Bachelor of Science in Marketing

●Relevant Coursework: Senior in Marketing Strategy, Brand and Reputation Management, Data-Driven Digital Marketing, MIS, Operational Management, Marketing Insights, Consumer Behaviors, Strategic and Competitive Advantage, Global Marketing

Awards: Drexel A.J Scholarship 2016-2018; Honor Society 2016-2018

Delaware County Community College – Media, PA

Media Main Campus Cumulative GPA: 3.51/4.00

●Associate of Science in Finance

Awards: President’s List 2015-2016; Honors List 2015-2016

Sept 2014–June 2016

WORK AND PROJECT EXPERIENCES

Drexel University Office of Research (Marketing and Communication Assistant) Philadelphia, PA

Sept 2017–Mar 2018

●Teamed with Web Develop and IT team on redeveloping Office of Research and Office of Provost official website with programs such as Sitecore and SharePoint for updating and editing content

●Formulated social media strategies, align marketing goals and objectives that increased awareness on research information, activities and events throughout the university

●Demonstrated logical, coherent, and consistent approach to problem-solving on complaints on launched website issues resolved in a timely manner, gained easier accessibility for researchers and other users

●Prepared impact reports on feedback and recommended solutions on websites that improved accessibility of site for different digital device users

●Communicated and informed needs of transfer information such as researcher policies and procedures in and updates both internal and external of Office of Research

Quick and Quality (Business Manager) Philadelphia, PA

Sept 2012–Aug 2017

●Documented and recorded in database on daily revenues and all employees’ monthly salaries, shifts, and job position

●Implemented and managed business strategic plans, weekly shipments, campaign and promotion advertisements which increased foods and beverage sale by 5%

●Organized and provided feedback on quarterly and monthly business performance report conducted on Microsoft Excel data to present on business meetings recommendations to business owner

●Recruited and trained five staffs in different stationary position to ensure correct working procedures and teamwork abilities

●Produced and designed print advertisements from tools like Microsoft Words and PowerPoint for display in which boosted new products sale and awareness

Drexel Funding Portal Philadelphia, PA

Feb 2018–Mar 2018

●Produced Drexel Peer Reviewer User video and script editing using software such as Camtasia

●Researched and prepared list of qualifying reviewer candidates on Excel Spreadsheet

Data-Driven Digital Marketing Campaign Project Philadelphia, PA

Mar 2017–April 2017

●Analyzed Google Analytic data and statistic on launched campaign to identify customer interest

●Performed and evaluated SEO best practices to drive traffic on digital channels such as Google Ads and Facebook

●Monitored and reported web performance, KPI and ROI to keep to guarantee the efficiency of the investment

●Executed and created email campaigns including online promotion advertisement that increased brand recognition by 25%

ACTIVITIES AND LEADERSHIP

Drexel University Community Association (Member)

Sept 2016–May 2018

●Assisted and attended year-round events and activities planning and preparation

Delaware County Multicultural Organization (Public Relation Chair)

Sept 2014–May 2016

●Planned weekly social gatherings and secured collaborations such as different culture and tradition background

●Conducted classroom presentation on culture shock and awareness that mainly targeted international and out-state students

SKILLS

●Technical Skills: Proficient in Microsoft Office, Excel, and PowerPoint; Certified in Google Analytics and Google AdWords;

Proficient in Sitecore, SharePoint, and Camtasia; Conversant in R, Beginner in HTML, Photoshop, Tableau and Adobe

●Languages: Proficient in Mandarin Chinese (reading, speaking, and writing) and English (reading, speaking, and writing);

Proficient in Minnan Dialect; Beginner in Spanish (reading, speaking, and writing)

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