Creative Director

ALIX ROBINSON

*******@*****.*** H: 310-***-****

**** *** ******, ** *****, CA 91750

PROFESSIONAL SUMMARY Strategic Marketing and Communications Consultant with a firm grasp of corporate messaging and branding. I possess a strong work ethic, as well as exceptional writing, editing and research skills. Currently seeking a position as a Brand Communications Manager.

EDUCATION University of Southern California, Los Angeles, CA ‘ 11 B.A. International Relations and Global Economy

● Regional focus:

Africa, the Middle East and Political Economy of Latin America WORK HISTORY Branding Consultant Freelance Los Angeles, CA C URRENT

● Wrote and edited c ompany case studies, fact sheets and product collateral.

● Created high-quality marketing strategy documentation.

● Leveraged professional relationships to develop new business opportunities.

● Designed website layouts, templates and unique branded looks. Creative Strategy Consultant Parallel Path Boulder, CO ‘17

● Worked with clients and department heads to high-impact creative projects from concept to completion, including digital media, trailers and promotional content for company campaigns.

● Established procedures and quality standards for creative department. Product Marketing Manager Infigo Software Boulder, CO ‘ 17

● Developed and implemented strategies to optimize product performance across all phases of the product lifecycle, from feature updates to distribution.

● Assessed new product specifications to meet client needs.

● Created product positioning and messaging to differentiate products in market and expand visibility.

● Created and maintained company web pages using HTML and CSS. Agency Producer Integer Group Lakewood, CO ‘16

● Facilitated communication between departments and collaborative efforts.

● Managed schedules, set milestones and evaluated progress.

● Evaluated and contributed to creative team ideas and translated into actionable project plans.

Director of Brand & Communications Rapport International Furniture Los Angeles, CA ‘ 15

● Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.

● Wrote and edited company case studies, fact sheets and product collateral.

● Coordinated art and graphics creation for effective merchandising.

● Boosted revenue 25% year over year 3 consecutive fiscal years

● Coordinated news releases, media responses, press packets and placement of stories in national trade publications.

ACCOMPLISHMENTS ● USC CALIS "Teaching International Relations Program" Alumnus

● Undergraduate research panelist at ISA West Annual Conference 2011, Pasadena, California

Collaborated with 7 USC undergraduates in research, resulting in the publishing and presentation of the political and economic forecast of Egypt following the removal of President Hosni Mubarak

● Participated in UNHCR Fundraising

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