Events and Marketing Director

LAUREN REEDY

***** ****** ***** *******, *******, VA 20148 (C) 703-***-****

*****.******@*****.***

Proactive Events and Marketing Director with 6 years experience coordinating corporate events for Fortune 500 companies, tech sector giants, government contractors, and non-profit organizations. Highly accomplished in developing creative multi-channel marketing strategies, branding, social media management, event coordination, communications, budgeting, and data analysis. Values cultivating lasting client relationships, a positive team-oriented work atmosphere, driving productivity, innovating industry standards, and building the framework for essential business development.

Tech-savvy Visual Designer who is a passionate and visionary creator of innovative advertising campaigns. Contemporary web content creator who expertly researches and develops emerging concepts and trends to produce dynamic visuals for social media and digital projects. Creative, hands-on professional with expertise in multimedia editing, digital photography, art direction, and project management.

PAST CLIENTS: Google, Amazon, AOL, Fannie Mae, Freddie Mac, Accenture Federal, General Dynamics, Boeing, BAE Systems, Northrop Grumman, Altria, Booz Allen, Orbital, Microsoft, Capital One, Lockheed Martin, Cigital, Verizon, and Cyrus just to name a few.

SKILLS:

Event and Meeting Planning Specialist

Experienced Catering Manager

Multi-Channel Marketing & Brand Management

Social Media Management

SEO Management

Report & Proposal Writing

Budget & Finance Management

Data Organization & Analysis

Customer Service Minded

Schedule Coordination

Travel Arrangement

Contract Negotiation

Staff Training & Development

Superior Verbal, Written, and

Interpersonal Communication Skills

Creative Problem Solving

Independent Thinking

Thriving Under Pressure

Detail Oriented

Resolving Conflicts Easily

Maximizing Productivity

Organizing Multiple Projects Simultaneously

Media Design and Content Creation

Webinar & Presentation Design

Microsoft Office Suite & Excel

Power Point & Outlook

Google Suite & Google Calendar

Adobe Creative Suite

SharePoint & Mail Chimp

Marketo & WordPress

WORK HISTORY:

Events & Marketing Director 02/2011 to 10/2017

King Pinz – Leesburg, VA

Planned, managed, and directed over 2,000 corporate events and meetings. Managed $2.5-$3.5 Million in event accounts annually. $18 Million over 6 years. Collaborated with a variety of corporate clients and staff to provide unique event, meeting, team building, and entertainment experiences in a professional and synergistic atmosphere. Evaluated existing plans, processes and events planning services to identify opportunities for improvement. Initiated rollout of new enterprise software solutions for event scheduling and sales tracking that simplified the planning process and increased revenue.

Created innovative company wide event filing and management systems that resulted in increased productivity and united all staff departments by sharing crucial data in real time. Strengthened company's business by implementation of streamlining event inquiry processes resulting in quicker initial booking times and increase in number of events booked. Trained, coached, and mentored front of house staff to ensure a cohesive team mentality in regards to all event procedures and smooth adoption of new programs.

Worked simultaneously with multiple department members including; management, staff, and business owners to achieve seamless event workflow.

Directed all events from beginning to end. Acted as initial point of contact for each client, communicated directly throughout the proposal planning process.

Interviewed clients to understand event scopes of work, special needs, establish budgets and determine timelines for venue selection, guest list finalization, rehearsal, meetings, and receptions. Wrote, edited, and delivered all event proposals.

Accurately calculated and processed expenses during and after events. Handled all contract negotiations with clients and third party vendors. Education

Planned all menu tastings and catering directly with clients. Managed event logistics and operations, including support staff, vendor services and volunteers. Coordinated ALL event necessities including; venue/site selection, catering menus, beverage selections, alcohol packages, presentation needs, third party vendors, contract negotiations, event budgets, travel and transportation requirements, guest services, special needs, entertainment, schedule creation, budget administration and rehearsal and day of event coordination.

Supervised onsite team of 50, including caterers, event staff, front of house staff, servers, and facility management team. Wrote post-event evaluations, compiled results and recommended changes for future events.

Marketing Director

Acted as Marketing Manager and created the company's unique social media presence by establishing and maintaining accounts on various social networking sites.

Measured and tracked KPIs to ensure growth utilizing engagement metrics. Oversaw day-to-day social media management by coordinating all events calendars, answering Q&As, and providing content and photos for daily postings.

Initiated the use of paid social media advertising in place of previous mailer ads, which directly increased sales and unique customer traffic to our website and Facebook pages. Designed and created marketing promotions, brand initiatives, web content, and advertising campaigns to increase business visibility online using various web platforms and social media markets. Utilized search engine optimization, Google ad words, and Google analytics in order to increase website traffic and social media presence.

Defined and tracked campaign effectiveness and adjusted strategies accordingly. Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. Analyzed third-party data and investigated new growth opportunities. Coordinated art and graphics creation including; photos, videos, audio, print work, banners, e-brochures, webinars, and digital art for effective advertising and merchandising. Developed and implemented campaigns for email blasts, social media, websites, online advertising, search engines, print ads, direct mail, and in-store usage.

Coordinated trade shows, booth set-up, on site hosting, registrations, designed tabletops and banners, media buying and planning, sales promotions, inventory management, lead generation, and direct mail campaigns. Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.

Furthered company outreach by consistently attending various networking and marketing events throughout the community.

Exceeded and extended company's philanthropic marketing objectives by maintaining relationships with community schools, churches, charities, and various non-profit organizations.

Lead Teacher 05/2009 to 02/2011

Kinder Care – Herndon, Virginia

Managed, observed and evaluated 2 teacher assistants while teaching a class of 24 students. Designed and implemented curriculum.

Monitored each student's educational progress with individualized charts and files. Developed and operated within given quarterly budget. Organized and engaged in recreational activities such as field trips, art projects, team building, and puzzle solving. Administered medications and kept appropriate records. Maintained accurate and detailed records, including staff and child files on enrollments, attendance, health and safety, emergency contact information and incident reports. Communicated with parents through enrollment, tours, newsletters, conferences and direct personal communication. Built constructive and open relationships with families with forthright yet friendly communication. Designed monthly activity schedules.

Delivered individualized programming and differentiated instruction for children with special needs. Identified signs of potential emotional or developmental concerns in children and brought them to parents' or guardians' attention.

EDUCATION:

Bachelor of Arts: Graphic Design 2009

Azusa Pacific University - Los Angeles

Coursework included Fine Arts, Photography, Communication, Marketing, English, Digital & Web Design, Social Media Design, Image Editing, Advertising, and Psychology.

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