Business Development, Sales and Customer relations professional

KATERINA EDEN BANET

• Cary, NC ***** • 408-***-****

•k ******@*****.*** •w ww.linkedin.com/in/katerinabanet/ Business Development, Sales and Marketing Professional Over 9 years of demonstrated success in business development and sales roles, with proven ability to assess client needs, effectively promote products and services, and lead to high customer satisfaction. Exceptional trainer and coacher; trained sales staff on sales techniques as well as software and technical product use and managed up to 60 sales representatives. PROFESSIONAL EXPERIENCE

NEURA, SUNNYVALE, CA

Sales and Business Development Representative: 2 017-2018 Worked in a fast-paced, Artificial Intelligence startup, in a position that demanded tight collaboration with our Marketing, Customer Success and Executives to achieve the company’s sales goals. Drove sales growth and new business opportunities by finding and quickly developing relationships with key contacts.

● Qualified ~20 new leads per week (on average) out of hundreds that came from Marketing.

● Identified and generated few new leads by personal efforts (not via Marketing channels).

● Our users’ count doubled thanks to my prospects, and in less than six months, passed one million users.

● Main contributor to an effort that transformed our company value proposition, mission statement, demo flow and the collaterals used to articulate it. BANK LEUMI USA, P alo Alto, CA

Service Officer for Wealth Management department, private banking: 2 016 Helped business leaders advance their financial goals by building trusted customer relationships and finding opportunities to increase revenue, leading to 90% renewal rate and 100% customer satisfaction.

● Functioned as a liaison between customers and internal cross-functional teams to ensure the timely and successful response to customer needs.

● Developed a trusted advisor relationship with key accounts and executive prospects.

● Expanded and implemented new business and new product lines. JOHNSON & JOHNSON (JANSSEN PHARMACEUTICA), Israel Medical Sales Representative: 2 010 – 2013

Oversaw all sales, marketing, and promotion of Janssen’s schizophrenia treatment products in $20MM-+ central district. Territory covered mental hospitals, long-term care centers, and clinics.

● Grew sales revenue by 25% annually through consultative sales and strategic counseling, resulting in strong customer loyalty and identification of high-yield clients.

● Successfully launched new products and provided scientific support to doctors and other providers.

● Presented to clients and physicians on life quality, assured delivery in long acting injections (LAI), adherence and treatment significance, leading to treatment adoption for LAI.

● Organized and led successful regional conferences with the highest participation rates in the area.

● Initiated a community project in which artists and mental patients worked together to create art that was later presented in a public exhibition.

● Managed a CRM program upgrade, leading group training and contributing to requirements. BAYER PHARMACEUTICALS, Israel

District Professional Representative, Southern Israel and Jerusalem Regions: 2 007 – 2010 Launched new products into a competitive market and reinvigorated senior products through a creative introduction, implementation and identification of appropriate clients.

● Developed relationships and enhanced loyalty of clients in my sales territory.

● Introduced innovative Men’s Health and senior Diabetes Care products while expanding the target market to other professionals, such as: cardiologists, urologists, sexologists, psychiatrists, endocrinologists, oncologists, and family physicians.

● Elevated sales and product awareness by presenting new product information at District and National Sales Meetings.

● Transformed reluctant prospects into loyal customers who later became key opinion leaders responsive for 80% of sales.

PROMO ABUDI, Israel

Area Marketing and Business Manager: 2 006 – 2007

Led a project that provided sales and promotion consultations and representation to commercial clients.

● In charge of promotion of customers’ products in a large sales district.

● Managed high-performing team of 60 sales representatives, recruiting, training and setting goals. OTHER EXPERIENCE AND DATA

IDF (Israeli Defense Forces)

Physical fitness trainer for soldiers and officers in the Israeli Navy forces: 2 000-2001

● Developed and implemented training programs to allow individual units to achieve their military objectives through training, goal development and hands-on coaching.

● Prepared the special programs that enabled maximal usage of the limited unit facilities. EDUCATION

● Master of Business and Administration – MBA – Ben-Gurion University, Israel: 2 006 – 2009.

● Bachelor of Science in Biology – Ben-Gurion University, Israel: 2 002 – 2005. VOLUNTEER ACTIVITIES

● Taught English to under-resourced immigrant children - Israeli Ministry of Absorption.

● Supported people with Alzheimer’s disease by social activities - Israeli Ministry of Education.

● Supported new mothers in adjusting to motherhood -“Hasida” project, JCC Palo Alto. LANGUAGES: English (fluent), Hebrew (native), Russian (native).

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