Marketing

DONALD H. BASLER

H: 603-***-**** ******@*****.*** Framingham, MA

SUMMARY

B2B Marketing Professional -- Success developing marketing teams and programs.. Consistently successful identifying and capitalizing upon market opportunities to drive revenue. Expertise in sales oriented demand generation, email marketing, website development, event management, SEO, social media integration, channel development, and marketing analytics.

SKILLS

● Demand generation ● Database development

● Email marketing ● Budget management

● SEO/SEM ● Event management

● Website development ● Sales funnel management

EXPERIENCE

03/2013 to 01/2018 B2B Marketing Manager, Rave Mobile Safety Framingham, MA

B2B Marketing Manager for this safety and security software company.

Created email driven demand generation program that drives 30% of new account revenue.

Built and managed outbound demand gen program that drives 5,000 leads and $6M sales opportunities annually from webinars, events, content, and website.

Hands-on campaign execution of annual 3M+ email program in multi-vertical, multi-product environment.

oA/B testing, performance analytics (delivery, opens, clicks) database development/segmentation, nurture campaigns, landing page optimization, funnel management.

12/2009 to 09/2012 Marketing Director, Meeting Matrix Portsmouth, NH

Senior Marketing Executive for this hospitality software company. Created outbound sales territory focused demand gen effort centered on webinars and major city sales events.

Outbound demand gen program fueled revenue growth 30% year one; 60% year two and $8M pipeline.

Managed social media team that implemented multiple Facebook, twitter, and blog accounts.

Created all content for sales collateral and multiple websites.

10/2005 to 09/2009 Marketing Director, Mosaic Technology Salem, NH

Senior Marketing Executive for this $40M VAR. Marketing programs grew direct end-user revenue annually in VMware and storage consolidation. Managed multiple OEM relationships. Complete communications make-over including PR, collateral, and web.

Email programs grew direct end-user revenue annually in VMware and storage consolidation.

Demand generation programs drove annual Dell storage revenue run rate from $0 to $10M.

Redesigned website and enhanced SEO.

DONALD H BASLER

4/2004 – 10/2005 Marketing Director, Ecora Software Portsmouth NH

Marketing programs drove sales growth to record levels in 04 and 05. Integrated campaigns with sales and channel partners.

Marketing programs drove revenue to first million dollar months in company history

PPC demand gen programs created 3,000 leads, 1,200 product downloads and 700 trials per month.

Redesigned website and initiated on-going search engine optimization program

1/2001– 12/2002 VP Marketing, Orsyp Software, Inc. Paris/Bedford

Drove US marketing for new US division of established French enterprise job scheduling software company.

Marketing programs drove $3M in year-one revenue

Directed web development effort including search engine optimization that fueled $15M pipeline

Successfully repositioned company with analyst community

9/1996 – 11/1998 Marketing Director, Candle Corporation Santa Monica

Led direct marketing division of this $300M enterprise software company. Worked with external agencies and internal marcom group to provide worldwide demand generation campaigns. Hired and managed field marketing team that delivered strategic and tactical support on a regional basis. Coordinated global activity among Portsmouth, Dallas, Antwerp, and Santa Monica.

Increased Direct Marketing revenue from $2M to $17M in two years

Successfully launched European telecenter -- $1M in year one.

Initiated and deployed worldwide, multi-language year-long lead generation campaign for all segments.

1/1995 – 9/1996 Direct Marketing Manager, IBM White Plains, NY

As senior direct marketing executive for the storage division, managed distributed North American team of marketing professionals. Directed activity of three national advertising agencies. Integrated with sales and channel management at a national and regional level.

Grew telesales revenue from $24M to $112M in 2 years

Revenue and expense responsibility for storage direct marketing segment

Created leading edge business partner program

Grew AS/400 storage telesales program from $3M to $18M in six months

EDUCATION

Master of Science: Communication, Boston University

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