Marketing Digital
Resume:
Tina Dyer Resume *
Tina Dyer
VP of Marketing
770-***-**** 3 **********@*****.*** 3 linkedin.com/in/tinadyer3434 3 275 13th St Unit 705, Atlanta, GA 30309 A STEP AHEAD OF THE COMPETITION
An astute marketing executive, equipped with a versatile tool bag of innovative methods and fresh strategies to generate revenue, build and proliferate brands, and develop online platforms from inception to fruition to aggregate evangelizing communities. Fluent in B2B and B2C product messaging, lead gen, analytic insight, and marketing automation. A gifted coalition builder and motivational manager known for following through and exceeding expectations, whether growing registered users for startup mobile app from 500K to over 8.5M, or leasing Class-A retail property at 15-20% above market value. Applies empathetic insight into customer POV to crafting resonant messaging that builds brand loyalty and scores marketing funnel conversions. TECHNICAL & MARKETING EXPERTISE
§ Affiliate Marketing
§ Budget/P&L Mgmt.
§ B2B Marketing
§ Content Marketing
§ Conversion Optimization
§ CRM/CRO/LTV/CAC
§ Customer Segmentation
§ Digital Media Marketing
§ Email Marketing Lead Acquisition
§ Google AdWords/Analytics
§ SEM/SEO/ASO/RPU
§ WordPress/Drupal
PROFESSIONAL EXPERIENCES
Parkmobile Atlanta, GA
VP Marketing 2010 – Present
SCOPE: Accountable for startup revenue generation, digital & traditional marketing channel strategy, execution, branding, messaging, collateral creation, analytics, product budgets, P&L, supervise teams, manage vendors. MISSION: Start a parking revolution. Originate and propagate product brands. Develop, execute and manage comprehensive plan to drive app adoption, increase registered users, and generate revenue. ACTIONS: Invested in marketing automation tools, engage customers in real time and track results. Use Geofencing to expand app usage across multiple demographic locations with an individual user. Devised focus group strategy and questions. Parlayed
“parking anxiety” insight into emotional “Hassle-Free” message, drove profitable growth, and increased Lifetime Value. Use marketing attribution platform to enable seamless customer engagement and increase app downloads. Originated social media strategy, aggregate evangelists and influencers to promote customer-generated referrals. Leverage Twitter, Facebook, Instagram, email, text, and affiliate marketing channels to increase lead gen and decrease Customer Acquisition Cost. Employed Google Analytics, Domo, and Tableau to produce evidence-based reports to optimize digital marketing strategy.
Currently launching new innovative products such as pre-paid parking reservations, parking availability, and preferred membership program, based on customer feedback and focus groups. Always one step ahead of the competition... RESULTS:
§ Generated over $25M in annual revenue.
§ Grew initial 500K customer base to over 8.5M.
§ Increased new monthly registered users from 45K to 250K.
§ Accumulated 110K Twitter followers and expanded Facebook fan base to over 36K.
§ 180% growth in past 3 years; available in over 3K locations across USA, including 7 of the top 10 cities. Tina Dyer Resume 2
Tina Dyer
VP of Marketing
770-***-**** 3 **********@*****.*** 3 linkedin.com/in/tinadyer3434 3 275 13th St Unit 705, Atlanta, GA 30309 PROFESSIONAL EXPERIENCES
The Muntzing-Sattele Company Atlanta, GA
Director of Marketing and Leasing 2005 – 2010
SCOPE: Leasing 5 specialty retail centers and out-parcels, in and around metro Atlanta. Made presentations; developed and executed advertising, and sales and marketing strategy; and handled on-site project management. MISSION: Lease out shopping center 100%.
ACTIONS: Used geographically displayed digital signage and billboards to attract targeted prospects with placement in known high-traffic locations. Originated corporate sustainability program, devised marketing plans, wrote manuals, and built company website. Hosted exclusive broker networking parties replete with detailed renderings and staged spaces, targeting broker client base. Promoted private customer consultation on site plans, construction issues, and architectural design. Cultivated brand loyalty and a reputation for high-quality space and service. RESULTS:
§ Grew occupancy from 50% to 95% across all 5 centers.
§ Represented company at ICSC and CREW conferences. GBT Realty Corporation Brentwood, TN Developer for Target and Kohl’s throughout Southeast. Senior Leasing Representative 2002 – 2005 Leasing & Marketing Representative 2000 – 2002 PROMOTED: Based on leasing new 5K to 1M square foot build shopping center to 100% capacity in 3 to 6 months. SCOPE: Manage between 5-10 individual power centers simultaneously across the Southeast. MISSION: Lease out all shopping centers to capacity. ACTIONS: Screened and qualified retail tenants. Negotiated and expedited proposals, LOIs, and leases to maintain enthusiasm and keep commitment to close deals fast for prospects. Conducted in-depth research and analysis for new site location development for corporate management prospecting. Represented company at International Council of Shopping Center conferences.
RESULTS:
§ Consistently leased Class-A property maintaining retail sf pricing at 15-20% above market value.
§ 70% of recommended site selections were accepted, equivalent to 35% of SE region company sites. MEMBERSHIP & AFFILIATIONS
Technology Association of GA (TAG) Women In Parking (WIP) Women In Parking Marketing and Social Media Committee International Parking Institute (IPI) National Parking Association (NPA) EDUCATION
University of Tennessee, Knoxville, TN Bachelor of Science in Business Administration Marketing Georgia Real Estate License Georgia Institute of Real Estate Atlanta, GA
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