Rolando Liwanag
** ***** **. ****** ****, N.J. **307. Mobile: 646-***-****. Email: *******.**********@*****.*** VISUAL DESIGN-MERCHANDISING-MARKETING
Experienced Senior Visual Manager with expertise in visual design, merchandising, and marketing. Demonstrate talents in leadership, creating new standards, sourcing vendors, and executing designs. Professional Experience
Macys-Herald Square 2/2018-Current
New York, N.Y
Freelance
• Execute seasonal and special event window presentation.
• Create props for window display.
Cole-Haan 7/2017-11/2017
New York, N.Y
Freelance
• Supported domestic VM team with monthly floor-set.
• Worked closely with internal and external international team during market week. Set-up showrooms for all international buy.
Kate Spade 2011-2017
New York, N.Y
Visual Manager- international senior manager
Manage and Guide global VM teams.
• Provided leadership and guidance to Visual Director in Asia and Area Visual Managers in South East Asia, Japan, Middle-East, Latin America and Travel Retail in implementing all elements of visual merchandising in accordance with corporate guideline and standards.
• Created monthly directive for wholesale, travel retail and special projects. Supported wholesale license categories-fragrance and jewelry at Macy’s and Lord & Taylor
• Managed acquisitions of windows and interior props for international partners. Supervised overall budget including creating a tracker for financial accountability.
• Lived and trained Hong Kong Visual director for 5-month period.
• Collaborated with the buying team from various international markets on a quarterly basis. Partnered with the buying and market manager teams to ensure retail coordination get executed.
• Worked closely with international and domestic Store design, Marketing and Creative team on a weekly basis.
• Shared weekly business updates with domestic VM team.
• Supported and lead flagship store openings in Dubai, China, Tokyo, Hong Kong, London and New York City.
BeBe 2009-2011
New York, N.Y
Area Visual Manager-New York District
Supervise the implementation of weekly floor set.
• Recognized strategic opportunities for business success and generate new and innovative ideas.
• Implemented and ensured follow-through of visual presentation standards.
• Provided feedback to district Managers, Regional Director regarding merchandise flow, stock levels, recommended markdowns and consolidation.
• Reviewed weekly business recap with Regional director, District Manager and Store Managers.
• Trained new hires, Visual Team and Store Managers in visual standards.
• Traveled outside the district to support store opening in North East Region. Williams-Sonoma 2001-2009
New York, N.Y
Regional Visual Manager-East Coast, New York
In-charge of 68 stores in the East Coast Region.
• Conducted weekly meetings with the regional VP, DM’s and DVM’s through conference calls and electronic communication. Discussed business strategies and updates.
• Directly partnered with corporate Visual Team. Traveled to corporate office at least 4 times a year and lived in San Francisco for 2-month period to support corporateVisual Team.
• Traveled outside the region to support and trained store openings both national and international.
• Created and designed booths for annual managers’ meeting. Sourced out and negotiated with different vendors to accomplish projects.
Kenneth Cole NY 1997-2001
New York, N.Y
Area Visual Manager/Window designer
Manage and Supervise NYC stores and responsible for monthly window design.
• Responsible for designing, sourcing, and execution of window display.
• Presented window design with Kenneth Cole himself and the Rockefeller Center Management team for all window design approvals.
• Tracked and supervised monthly window budget for all city and flagship stores.
• In charged of all licensee showrooms and trade shows (Men’s/Women’s ready to wear/shoe show, Kid’s and Vision Expo)
• Created standard manual and shared to all domestic and international markets.
• Supported and trained store steam with store opening both national and international.
• Partnered with VM and Store Design team to create sign holder for ready to wear and table top. Designed footwear inserts and stands.
EMPORIO/GIORGIO ARMANI 1996-1997
New York, N.Y
Visual Merchandising Coordinator-New York
Responsible for interior and window presentation
• Collaborated with Department Managers in bi monthly floor set.
• Executed monthly window floor set with corporate VM Team.
• Participated in weekly business strategy meeting with Store Managers.
• Set-up in store trunk show.
Education
Fashion Institute of Technology 1993-1995
Associates Degree – Display Exhibit Design
Awarded – Magna cum Laude
Honorable mention-regional fixture design
Long Island University 1991-1993
Associates Degree – Fine Arts
Exhibit-“Drawings and Ceramics” Resnick Gallery Showcase