Digital Account Supervisor

Education:

University of California, Los Angeles

Bachelor of Arts in Political Science

Graduated in March 2014

Voluntarily Served as the UCLA Student Alumni Association's Event Director from 2012-2014

Work Experience:

Digital Account Supervisor - Bread & Butter Public Relations

Effectively build and engage with online communities by overseeing content creation, strategic online promotions, advertising and promoted posts that support client initiatives.

Execute social media projects from start-to-finish, interfacing with both internal team members, clients and external vendors

Communicate and coordinate cross-functionally, ensuring that community strategy supports overall brand goals and objectives

Analyze posting data via digital analytics tools to measure digital success

Establish, build and maintain strong relationships with online influencers and media via local events and online interaction

Oversee community management, monitoring channels to ensure plans are being followed, efforts are consistent and in line with calendars and goals are being met

Ensure social media efforts are in line with PR efforts

Serve as final gatekeeper on client reports, content

Social Media Consultant - Deep Dive Media

Worked directly with the social media directors to streamline the digital marketing efforts of the website Opposing Views.

Advised on social media best practices for the strategic creation, posting and distribution of content

Directed the influencer outreach campaign, delegating and overseeing the program's outreach and negotiation efforts

Marketing Intern - Warner Bros. Records

Assisted marketing directors with their daily tasks.

Worked directly with marketing directors to update marketing plans and touring schedules

Tracked the growth and performance of artist social media accounts

Shared insight on emerging social media trends

Skills:

All Major Social Platforms

Community Management

Photography & Basic Design

Copywriting

Data Analysis

Sprout Social

Upfluence

Instagram Business

Facebook/FB Advertising

Google Analytics

Bit.ly Enterprise

Wordpress CMS

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