Marketing Director

Denise Huynh

**** *******, *******, ** *****

(M) 713-***-****

*********@*****.***

KEY ACCOMPLISHMENTS

Worked with software architects and design engineers for development in new innovative products due to market demand and research to distribution wholesalers resulting in a growth rate of 5%

Lead company’s acquisition implementation plan while executing strategies and tactics. Worked with operations, IT and accounting departments to ensure smooth transitions.

Increased organic traffic, conversions and revenue by 20% in less than 6 months.

Launched and executed a sales pipeline strategy that streamline order entry, pre-building inventory and communication.

Transitioned email marketing campaigns, list segments, and workflows from Bronto, email software tool to Hubspot, inbound marketing solution.

Increased traffic visitors and sales revenue year over year by 10% while staying within budget parameters. This was executed with global retargeting campaign strategy.

Managed, researched, segmented and analyzed over 450,000 contacts in email database to create email campaigns to understand consumer-buying behavior.

Created campaigns to surveyed over 5,000 customers for persona case study.

Worked with brand marketing vendor, Frog-Dog, to define brand promise, values and attributes.

Migrated 2 out-of-the-box web site platform solutions, Volusion and NOP Commerce to a robust high developing platform, Magento. Worked with developers to meet projects’ on task with project software tool, Basecamp, Trello and Github. 4 months of extensive research was conducted prior to selecting Magento and an appropriate developer.

Worked with social media vendor to increase engagement, likes, followers and pins. Increased from 500 followers to over 16,000 with strategic campaigns such giveaways, buzz worthy news, and special events.

WORK EXPERIENCE

Cole-Parmer Webster, TX Feb ’17 – Current

Channel Marketing Director

Develops a holistic marketing strategy focusing on brand awareness business to consumer engagement, while positioning the company for thought leadership. Identify messaging for distributions channels as well as eCommerce to create brand loyalty for brand market segments such as, test and measurement, fluid handling and biosciencies. Liaison between sales, marketing, customer care and distribution channels for streamline communications.

Work with design and software architects to create innovative new IoT products

Create go-to-market strategies with new innovative IoT products positioning the company’s strength in innovation of the industry

Analyze trends and behavior to create marketing programs, projects and strategies

Creates proposal and bid presentations target industry specific

Works to cohesive strategy to drive branding internally and externally

Drive and engage organic traffic to both wholesale and retail websites

Leads projects to create efficiencies and flows inline with the company’s goals

Prepare quarterly key metric reports to drive marketing initiatives

Responsible for internal marketing throughout departments to maintain company culture

PG Professional Golf Sugar Land, TX May ’08 – Feb ‘17

Marketing Manager

Manages Marketing and customer support relations team while organizing, creating and designing cohesive marketing campaigns to drive traffic and sales for all facets of PG Professional Golf and Lostgolfballs.com

Presents new innovative campaign strategies to key stakeholders to increase margin and revenue from business to consumer

Researches and analyzes eCommerce target market specific to demographics using Google Analytics, Adwords and Hubspot.

Manages vendor relations regarding social media growth and engagement, social media retargeting, web site development, PPC, SEO to ensure key deliverables.

Executes marketing strategies and sales tactics for campaigns such as lead development, customer retention, and brand awareness.

Defines metrics for marketing campaigns to ensure company’s expectations of ROI.

Utilizes real time analytical data to understand and accommodate for customer behavior

Creates artwork such as packaging designs, print and digital marketing collateral, catalogs, and web site design.

Cadence McShane Corporation Houston, TX Aug ’07 –May ‘08

Marketing Coordinator

Coordinates and implements marketing communication projects inclusive of public relations, special events, advertising and creating brand awareness. Organizes the preparation of presentations using marketing resource materials such as brochures, data, slides, photographs and reports.

Executes the production and distribution of direct mail tools, brochures, fact sheets, premiums, and other collateral materials relevant to marketing and selling projects in the most cost-effective manner.

Assist in literature and mock-ups for various marketing presentations, initiatives and events.

Support project managers for new business preparation and proposals.

Aegis Mortgage Corporation Houston, TX Aug ‘05 – Aug ‘07

Marketing Coordinator

Responsible for the distribution of the “Daily News Flash” inclusive of production highlights, internal contests, employee recognition and marketing facets. Works with various external marketing and distribution management vendors. Works with Information Technology to design and define requirements for multiple marketing projects.

Instrumental in the initial launch of Aegis Funding Corporation’s Broker Web Portal.

Worked in a 3 person team to support sales, launching web portal, tradeshows, print collateral, create marketing material proposals and reports

Create Crystal Reports for company’s daily, monthly and quarterly sales production and loan status pipeline.

EDUCATION

The University of Houston Houston, TX

Bachelor of Arts, Public Relations

Minor in Marketing

SKILLS AND ABILITIES

Proficient in various SaaS products including Magento, Hubspot, Smartsheet, Basecamp, ZenDesk, MicroSoft Visual Studios, Trello, Wordstream, Addshoppers and Brightedge.

Knowledgeable in Google Analytics, Google AdWords, Bing and BingAds

Advanced in Adobe Photoshop, Adobe Illustrator and Adobe Dreamweaver

Knowledgeable in HTML and CSS

Proficient in Social Media branding and advertising avenues such as Facebook, Twitter, Pinterest and Instagram

Proficient in all MS Office Applications

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