Social Media Manager

Enrique Banson Tensuan

**************@*****.***.** 551-***-****

** ****** ******, *********, **, 01748

To participate in the conception, development and execution of marketing plans that will build a sustainable and profitable brand in a dynamic organization. To write for various forms of entertainment media such as films, television programs, graphic novels, or other publications through either promotional materials or analytic reviews. I like hype. I love being excited and I want to get people excited in unique and interesting ways that will intrigue and delight them. I admire advertising because it's a business built around creating enthusiasm and anticipation in people. Note: I am an American Citizen who does not require a Working Visa. RELEVANT EXPERIENCE

Salcedo Corporate Exchange Quezon City, Philippines Business Development Manager November 2016-Present

• Creation and Implementation of Marketing Materials such as online promotional ads, property listings, and stationary.

• Responsible for showcasing properties ready for lease to brokers and potential clients.

• Maintain a steady line of communication with dozens of property brokers.

• Assist in the maintenance and renovation of leased and vacant properties. DDB Worldwide Taguig City, Philippines

Corporate Associate/Copywriter June 2015- October 2016

• Wrote templates for corporate employment responses.

• Analyzed the social media climate and competition of Smart’s online services and gadgets store.

• Wrote Lifestyle and Entertainment articles for blog.ddbphil.com.

• Aided the Public Relations Department with the PhilExcel Arts Center promotional event through the creation of press copy, the construction of press kits, and on-site assistance. Social Media Associate/Copywriter December 2014-June 2015

• Wrote ad copy for several of DDB's clientele, including Cignal TV, SMART Telecommunications, East West Bank, and Petron. Most recently, Smart's Jump-In Play-It Forward charity initiative.

• Wrote content and an overall outline for the online promotional campaign content for Smart’s Sinulog Festival and One Direction Concert tie-in

• Wrote for various celebrity influencers (James Reid, Alyssa Valdez, Nadine Lustre, and others) and assembled an influencer index taking into account their interests and writing styles to make for accurate promotional posts

• Analyzed Online Trends on a Weekly Basis to recommend potential clients and tie-ins. Research Associate August 2013-December 2014

• Developed and modified media plan presentations for clients

• Trained in various analytical software (Radio Advisor, ARIANNA, AdQuest, Clear Decision)

• Amassed and analyzed pertinent information relating to firm’s advertisements and the campaigns of clients

• Wrote psychographics based on accumulated data

ABS-CBN Television Network Quezon City, Philippines Intern and Assistant for Editing and Current Affairs Division July-August 2011

• Assisted in the editing of television shows using the station’s chief editing program for both brevity and special effects purposes

• Acted as production assistant for Matanglawin

89.9 FM Radio Station Makati City, Philippines

Junior Jock Program Recruit June-July 2011

• Assisted in organizing events such as mini-concerts and raffles

• Handled etiquette for on-air listener interaction and the acquiring of sponsors

• Implemented advertising throughout the duration of the radio show for local eateries, shopping centers and small and large businesses

• Ran an hour long Sunday segment, playing music and handled caller lines PHD Advertising Agency Makati City, Philippines

Intern June-August 2008

• Researched the frequency of ads managed by competing agencies in newspapers and television for competitive purposes EDUCATION

Boston College, College of Arts and Sciences Graduate Chestnut Hill, MA

• Bachelor of Arts in Communication May 2013

• Related Course Work: Public Speaking, Research Methods, Survey of Mass Communications, Rhetorical Tradition, Intercultural Communications, Basic Marketing, Principles of Microeconomics, Statistics, Principles of Macroeconomics, TV Field Production, TV Studio Production, Non-Linear Editing, Business of Electronic Media VOLUNTEER EXPERIENCE and ACTIVITES

Certified Philippines Red Cross First Aid Practitioner January 2015

• Completed the Standard First Aid & CPR with AED Training Course Notre Dame Education Center, Boston MA Fall 2010

• Tutored mentally challenged, undereducated and immigrant adults in mathematics, language, and technology skills. Activities:

Council for Creative Reenactments, Member (Improv Drama Club) Boston College Television, Cameraman and Lighting

BC Radio, Host for Weekly Program

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