Digital Marketing Creative Director

Michael W. Silmon

Phone: 404-***-**** Email: ****.******@*****.***

HIGHLIGHTS

• Results-driven Creative Marketing Professional with years of in-house and agency B2B/B2C experience.

• Passionate growth hacking, social media, email/content marketer with hands-on experience planning, designing and implementing integrated marketing and nurture strategies across digital channels and platforms.

• Multi-faceted thought leader with demonstrated ability to lead teams to results, analyze and creatively solve problems, and identify industry trends and emerging technology.

• Team player with history of successful project management and delivery of industry-leading creative marketing solutions.

PROFESSIONAL EXPERIENCE

Tag & Sword, Atlanta GA May 2008 – Present

Freelance Creative Marketing Consultant and Digital Media Developer

• Provide business consulting, strategic assessments, and knowledge expertise in the application of technologies to drive revenue and brand awareness in B2B and B2C businesses.

• Create, develop, and manage creative marketing and advertising strategies.

• Design and develop Web, Email, Print, Graphic, Multimedia, Motion, and Interactive Solutions.

• Design, develop, and deploy email marketing and nurture campaigns and communication using Marketo, Eloqua and Salesforce

• Direct the coordination of project implementation teams, and manage third party vendors, while building credibility, and maintaining communication with stakeholders at multiple levels. GSMA LTD., Atlanta, GA October 2010 – January 2017 Digital Manager – Event Marketing - May 2014 – January 2017

• Collaborated company-wide to develop email program management, demand/lead generation and management materials using Eloqua and Salesforce.

• Produced marketing measurement & campaigns analytics reports to track program effectiveness.

• Planned, managed, developed and designed marketing content for event print, web, and email campaigns.

• Created strategic and tactical digital marketing plans to increase brand awareness internationally.

• Utilized SharePoint to collaborate with technical and creative teams to develop digital communication and web initiatives.

• Improved site load times through ongoing infrastructure projects, and created a seamless transition between desktop and mobile improving user experience through third party tool integration.

• Increased event attendance by 25% and social medial referrals by 28%. Digital Media Specialist - July 2011 – May 2014

• Performed day-to-day content development and maintenance of event websites, collaborating with internal stakeholders and industry members to achieve company objectives.

• Improved website traffic, driving increases in page views by more than 65% through integration of social media, emails, web forms, landing pages and live streaming.

• Collaborated with international team to launch new website for users in China with content in multiple languages.

• Launched Green Initiative promoting recycling and use of online materials, which drove online traffic to website and digital communications and interactions.

Web Developer - October - 2010 – July 2011

• Designed, created and maintained range of external and internal websites.

• Developed content, including graphics, multimedia, and other visual web elements for websites and newsletters.

• Proposed marketing concepts in development meetings and collaborated with teams to launch.

• Analyzed website and social media metrics and share data with key stakeholders to improve digital initiatives. T-SYSTEMS NORTH AMERICA, Rochester Hills, MI January 2006 – May 2008 Marketing Team Lead

• Developed, implemented, and managed regional North American marketing, advertising, and brand activities of global marketing team, in line with strategic company objectives.

• Developed content for product/service offerings, new launches, collateral, presentations, development of requests for information (RFI) and requests for proposals (RFP), press releases, case studies, HTML newsletters, co-branding and partner marketing initiatives for vertical and horizontal business units.

• Managed progressive marketing initiatives including Social Network Marketing, search engine marketing/optimization (SEM/SEO).

• Managed budget, staff, projects, events, promotions and external vendors, while streamlining departmental costs, producing project status reports, and resolving day-to-day issues.

• Designed and Developed Web, Print, Graphic, Multimedia, Motion, and Interactive Solutions. GEDAS USA, INC, Rochester Hills, MI May 2004 – January 2006 Creative Design Manager

• Managed marketing projects including areas of vendor management, program schedules, quality management, communications management, cost management, procurement, and risk/issue management.

• Designed and/or developed corporate branding and marketing materials, including graphics, corporate identity pieces, data sheets, press releases, case studies, success stories, catalogues, presentations, and event and tradeshow materials.

• Designed, developed, and coordinated direct/email marketing initiatives, and managed regional website.

• Received 2005-2006 Employee Performance Award.

YOUNG & RUBICAM, Dearborn, MI May 2002 – October 2004 Senior Art Director

• Managed the conceptualization, design and development of high-level advertising and branding campaigns for international and domestic corporations.

• Collaborated on the creation and implementation of brand, product launch, lead generation, print promotion, and interactive campaigns, websites, interactive CD-ROM, animated banner ads, and interactive web games.

• Designed and developed interactive training materials, and video clips for use in tradeshow kiosks.

• Assisted team on the conceptualization, design, development and rollout of Lincoln - “Travel Well” and Mercury- “New Doors Opened” ad campaigns.

LIGHT MANAGEMENT GROUP, INC, Norcross, GA December 2000 – May 2002 Marketing Coordinator

• Developed and implemented regional marketing strategy.

• Designed and developed web, print, graphic and multimedia collateral materials, including: website, press releases, newsletters, sell sheets, presentations, tradeshow materials, case studies and technical articles.

• Developed project plans and assumed responsibility for project profit and/or loss.

• Developed and managed external vendor relationships.

• Managed budget and accounting of all marketing activities.

• Created innovative and successful international rollout of new product. EDUCATION

EASTERN MICHIGAN UNIVERSITY, Ypsilanti, MI

Bachelor of Arts in Business Administration, 1999

Major: Marketing and Sales

Minor: Broadcasting

TECHNICAL SKILLS AND CERTIFICATIONS

Languages: HTML, CSS, JavaScript, ActionScript, XML, and PHP Software/Ancillary: SalesForce, Marketo, Moz, iWork, SharePoint, Basecamp, HubSpot, Google Analytics, Eloqua, Taxi for Email, Litmus, WordPress, TeamSite, Liferay, Joomla, Adobe CC Master Suite (including Photoshop, Dreamweaver, Premiere, AfterEffects, InDesign, Illustrator)

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