Manager Management

Ana Marisol Valles

Brentwood, California ***** 510-***-****

*************@*****.***

linkedin.com/in/marisolvalles/

Director of Events

20+ years of success in business and non-profit settings exceeding growth goals

Visionary operations expert with a strong passion for leveraging industry best practices, innovative technology, and morale-boosting strategies to improve organizational performance. A tactful communicator that understands how to break down resistance to operational changes that can enhance productivity, accountability, and growth. A highly skilled event planner and manager that has led many successful national events, and has also leveraged strategic partnerships as an executive at high profile events like the Future Ready Forum at the White House, December 2015.

Highlights of Expertise

Strategic Business Planning

Profitability Improvement

Reserve Management

Membership Increase

Vendor Negotiations

Large Event Management

Budget Administration / Management

P & L Accountability

Process Redesign / Change Management

Team Building and Leadership

Career Experience

Center for Digital Education (CDE)

Transformed the operation of organization events and engagement with key constituents to achieve all annual growth objectives.

NATIONAL EVENTS DIRECTOR (November 2017 to April 2018)

Set the strategy for national events including securing high profile school district leaders, developing agendas, and managing event logistics.

Computer-Using Educators (CUE)

Revitalized the growth trajectory and reputation of one of the largest education non-profit organizations in the country.

CHIEF OPERATING OFFICER/CHIEF FINANCIAL OFFICER (July 2014 to August 2017)

Led a 14-person team responsible for completing key priorities in event management, operations, finance, and IT central to improving event attendance and revenue.

Modernized technology infrastructure introducing paperless registration and online payments.

Achieved substantial gains in staff (366%), conference attendance (388%), and membership (188%) because of rallying key audiences around a more compelling non-profit mission.

Increased revenue by 47% during tenure up to $4.31M.

Turned around financial management practices resulting in a 190% increase in organizational reserves.

Designed a forward-thinking business plan to shift from a large physical office infrastructure to a remote operating environment that boosted employee morale.

DIRECTOR OF OPERATIONS (July 2007 to July 2014)

Grew the operations team from the ground up increasing staff members by 100% to eight. Entrusted with overseeing event management, budget, forecasting, policy creation, and IT.

Improved revenue by 157%, reserves by 228%, and conference attendance by 40%.

Streamlined internal processes by implementing VoIP, and other new hardware and software advances to strengthen productivity.

Protected organizational profitability by negotiating competitive rates for all event and supplier contracts.

Received the ISTE Making IT Happen Award for supporting the advancement of technology-based learning environments.

CONFERENCE/PROGRAM MANAGER (September 2003 to July 2007)

Managed the annual conference, multiple board events, CRM system, and quarterly journal. Created online registration for the web store.

CONFERENCE COORDINATOR (January to September 2003)

Thrived at simplifying event management processes, vendor relationship, speaker coordination, A/V, registration, budget management, marketing, and other operations resulting in promotion.

Hyatt Hotels Corporation

Promoted multiple times during tenure for improving front of house and back of house operations central to guest satisfaction and revenue growth at the Hyatt Regency, Grand Hyatt and Park Hyatt San Francisco locations.

FRONT OFFICE/GUEST SERVICE MANAGER – FINAL POSITION (November 1996 to December 2002)

Became an award-winning manager with a proven reputation as a process improvement champion and creative thinker.

Education & Credentials

Bachelor of Arts in Hospitality Management (Hotel Management), Minor in Business Administration

San Francisco State University

Professional Development

All but exam towards ASAE Certified Association Executive (CAE) certification

Languages

Spanish - fluent

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