Marketing Manager

Robin R. Iori

Cell: 248-***-**** Email: *****@******************.***

EXECUTIVE SUMMARY

Strategic professional experienced in creating and implementing communications and marketing programs and coordinating events. Extensive experience crafting strategies for communicating to employees and external stakeholders. Specialty handling diversity and inclusion initiatives.

EXPERIENCE

Saul Ewing Arnstein & Lehr LLP Chicago (Dec. 2014 to June 2018) Director, Marketing

Recruited to rebuild the marketing department and execute plan to rejuvenate the function.

Accomplishments:

Event Coordination: Coordinate more than 25 events annually. These range from small cocktail receptions to conferences featuring more than 150 people. Highly skilled in handling all aspects of events from themes to venues and development of mailing lists.

Visibility: Organized and oversaw a public relations campaign that resulted in three-fold increase in targeted media placements in South Florida.

Strategy & Execution: Created plan to roll out national campaign for EB-5 practice area. Worked closely with Practice Group Leader to develop strategic plan; achieved several goals including two national broadcast interviews about firm’s prominence in this growing practice area.

Innovation: Researched and successfully implemented a CRM after firm had failed at attempt to do so in 2013.

Holland & Knight, Chicago (March 2013 to Dec. 2014) Manager, Public Relations

Directed the public relations efforts of eight offices, including New York, Washington, Los Angeles, San Francisco and Chicago.

Accomplishments:

Visibility: Made significant strides bringing the firm's specific areas of practice to both national and local media's attention, including an emerging drone practice and data privacy practice.

Strategy & Execution: Developed and implemented media campaigns in five major markets. Closely coordinated efforts with business development professionals to maximize impact to build client awareness.

Iori Communications, Chicago (July 2010 to March 2013) Principal

Directed business development, media and marketing for clients in professional and financial services.

Accomplishments:

Visibility: Developed strong presence for Polsinelli (Kansas City firm) in Chicago, especially for its health care practice. Have excellent relationships with legal and business media.

Strategy & Execution: Worked closely with clients in creating marketing plans and business development strategies to increase exposure for them in their markets.

Spector Gadon & Rosen, Philadelphia (Dec. 2008 to July 2010) Marketing Director

Created business development, marketing and internal communications programs for this mid-sized, multi-office law firm. Worked closely with practice group leaders and managing partner to establish strategies for creating new business and increasing awareness of the firm in specific industries

Accomplishments:

Revenue Growth: Developed and fostered client teams to cross sell services to existing clients. Achieved revenue goal for IP practice group through internal cross-marketing efforts after only two quarters.

Visibility: Directed the work of staff and consultants in regard to firm advertising, public relations, collateral materials.

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Polsinelli, Kansas City (Nov. 2006-Sept. 2007) Practice Group Marketing Liaison

Responsible for real estate and corporate/banking practice groups’ marketing program for the firm. Duties included marketing materials development, special event coordination and media relations.

Accomplishments:

Visibility: Pitched and placed article about partner’s bankruptcy book in online national publication; resulted in more than 20 requests for the book to be sent to contacts nationally.

Materials Development: Directed a major overhaul of the firm’s biographies including gathering more information and redesign of pages.

Iori Communications, Detroit (July 1993- Sept. 2006) Principal

Consultant for professional and financial services firms nationally. Worked with international firms, especially New York-based firms with Los Angeles offices. Projects covered wide range of marketing-related activities.

Accomplishments:

Branding: Created inaugural branding program for 250-lawyer firm including website design and promotional materials development. Significantly impacted differentiation of firm from other regional firms based in Detroit.

Revenue Growth: Developed proprietary competitive intelligence program in collaboration with professional services firm IT department to monitor and track success of corporate contacts and involvement in area IPOs.

Clients represented: Dickinson Wright; Bodman; Foley & Lardner; Leonard Green & Partners; Arthur Andersen; White & Case; Dewey Ballantine; Orrick, Herrington & Sutcliffe; Debevoise & Plimpton; Pachulski Stang Ziehl & Jones.

EDUCATION

B.A. degree, Journalism and French, Valparaiso University, Valparaiso, IN

Fluent in French

PROFESSIONAL AND COMMUNITY INVOLVEMENT

Legal Marketing Assn: Co-chair, Programming Committee,, 2015

Immaculate Conception-St. Joseph Parish, Parish Communications Committee, 2015

Professional Women’s Club, Board of Directors, 2012-2013

Legal Marketing Assn: Philadelphia chapter, Chair, Programming Committee, 2009-10

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