CARLOS M. CACERES
**** ******** **, *** ****, CA 95120
408-***-**** ***************@*****.***
Demonstrated Latin America market creator. Sales & marketing executive with a proven record creating, nurturing, and growing successful sales and business operations in Latin America and the Caribbean.
Conduct new market analysis; develop business plan and go-to-market strategy.
Secure funding to build direct sales & channel partner sales teams.
Define vertical market solutions (B2B & B2C), inclusive of ecosystem partner strategy.
Create channel partner strategies (OEM, VAR, SI) to drive scale across the region, securing Master Distribution agreements in key countries.
Stand up Latin American legal entities, as well as regional manufacturing strategies.
Manage regional teams; P&L responsibility
Industries
Technology: Video Conference, Surveillance and Document Cameras; Heat Exchangers
& Pipes; Storage Devices, PCs, Motherboards, CPUs, Hard Drives
Natural Resources: Latin American Woods, Cocoa
Public Sector: Under Secretary of Industry & Commerce, Bolivia Specialties
Extensive C-Suite and government relationships across Latin America: Mexico, Guatemala, Costa Rica, Panama, Colombia, Brazil, Argentina, Chile, Peru, and Bolivia
Global Trade Compliance, Product classifications, U.S. Custom and Border Protection Regulations, Harmonized Tariff Schedule, C-TPAT,FTA, etc.
Trilingual (English-Spanish-Portuguese)
TECHNOLOGY EXPERIENCE
VP of Latin America Sales & New Business Development.
Specialization in opening and creating markets in Latin America and the Caribbean for a diverse portfolio of technology products.
Strong focus on relationship building, direct sales & partner ecosystem teams, vertical solution development, and regional manufacturing strategies to deliver unique customer value and profitable revenue generation.
Proven sales leader/GM - Successfully nurtured sales from $0 to $multi-million within 18-24 months, managed in country manufacturing operations, and local resources.
Extensive network of industry resources to help accelerate market development and time to value.
NOREN PRODUCTS: Heat Exchangers and Pipes (2015 – 2018) AMI INTERNATIONAL: TV HDs (2013 – 2014)
AVER INFORMATION: Videoconference, Surveillance & Document Cameras (2011 – 2012) ANTEC CORPORATION: Cases and Power Supplies (2010 – 2011) OCZ TECHNOLOGY: DDR Memory, SSD, Power Supplies (2008 - 2009) SUPERTALENT/MALABS: PC Components (2005 - 2008 )
ABIT COMPUTERS USA: Motherboards, VGA Cards (2002 – 2005) PROMISE TECHNOLOGY: IDE Storage Device with Hot Swap & RAID (2000 – 2002) DATA EXPERT CORP.: Motherboards, CPU, & HD Exchange Program (1996 - 1998) MINI MICRO SUPPLY CORP: PC Components (1992 – 1994) NATURAL RESOURCES & GOVERNMENT
La Chonta-World Woods Int’l General Manager (1984 - 1992)
Increase profits by 300% by re-engineering the company’s product strategy from traditional sales of raw materials to final products.
Developed the market for South American woods in the U.S., exceeding sales targets.
Managed distribution centers in Latin America, the United States, Spain and Italy. Morales Guillen & Co. General Manager (1980 - 1983)
Developed new cocoa products for the Bolivian market; reduced production costs by 10%.
Developed marketing strategies for the US and Europe, securing multi-year contracts. Secretary of Industry, Commerce and Tourism-Bolivian Government Undersecretary of Commerce and Tourism (1979 - 1980):
Eliminated the cereal subsidy of $30M to a profitable level.
Presided over the Bolivian Trade Commission.
Negotiated $multimillion contracts with multinational suppliers and buyers.
Managed 7 National Departments and 9 States Representatives’ Bureaus. General Director of Standards & Technology (1975 - 1978):
Established the first Quality Control and Metrology laboratories in Bolivia.
Developed the first Technical Information Systems for the food & mining industries. Colombian Government Proexpo-Incomex
Technical and Economic Assessor (1973 - 1974):
Increased annual exportation of Colombian products to Bolivia from $0.5M to $11M in one year by leveraging financial programs and bilateral credit lines. EDUCATION
BS in Chemical Engineering, Universidad Mayor de San Andres, Bolivia 1971 Post Graduate Coursework:
Technical Evaluation of Industrial Projects - Mexican Institute of Industrial Research, Mexico City, Mexico.
Quality Control and Standardization - French Association of Standardization, Paris, France.
Technical Industrial Information – Institute of Industrial Research, Guatemala City, Guatemala.