Social Media Marketing

Jillian Hollywood, MBA

*** **** ****** **, *********, Florida 34209 • C: 941-***-****

****************@*****.*** • www.jillianhollywood.com Why Me

• Versatile and results-driven strategic business professional with wide-ranging marketing, corporate development, and operations management experience. Extensive knowledge in advertising, inbound & outbound marketing, real estate, and tourism especially within the Anna Maria Island Vacation Rental Industry. Influential in expanding clientele, maximizing revenues, and increasing client-retention levels within changing and emerging markets.

• My most recent success involved a multi-level strategic growth management campaign for a small vacation rental business on Anna Maria Island. As a direct result, my client was named Runner Up for the Anna Maria Island Chamber of Commerce Small Business Awards 2017. Where I’ve Been and What I’ve Done...

Strategic Business Development & Marketing Consultant Self-Employed – Bradenton, FL January 2016 – Present

• Positively established a fresh, new, Corporate Directive, for clients; Including but not limited to: Executive Summary, Growth Management, Strategic Marketing Directive, Implementation, & Analytics Measurement Schedule. As a direct result, Island Vacation Properties had the distinct honor as Anna Maria Island Chamber of Commerce Runner Up: Small Business of the Year 2017.

• Contracted as 1099 for Estella Freeman, LLC as the Director of Operations. Duties included advertising, talent acquisition, trainings, creation of Employee Handbook, cleaner Job Descriptions, conduct property inspections, and successfully streamlined her business into utilizing an online hub for increased efficiency and productivity.

• Create SWOT Analyses regularly for clients to determine the importance of each department and its financial objectives. Set departmental targets and objectives, work schedules, budgets, and policies and procedures. Set realistic developmental benchmarks for measuring success.

• Manage a wide range of client projects: digital marketing, PPC, organic optimization, paid-search marketing, creative blogging and content development, as a proactive approach where clients may utilize strength to achieve increased revenue.

• Develop business plans to include strategic analysis, competition, positioning, messaging, tactics, technology, and budget. Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements. Director of Housekeeping & Owner Services

Island Vacation Properties – Holmes Beach, FL December 2016 – May 2018

• Managed daily operations of IVP Housekeeping Department to ensure that vacation rentals, facilities, and other specified areas are kept clean and ordered. Maintained, updated, and sent cleaner schedules. Personally conducted all pre-arrival inspections to ensure guest satisfaction for each of the 240 vacation rentals in IVP’s rental portfolio.

• Maintain direct communication with cleaning staff, third party vendors, and property owners, while cultivating new relationships with clients ranging from individual property investors to private equity firms. Investigate any complaints regarding rental cleanliness, inventory needs, supplies, and took corrective action to achieve increased guest satisfaction.

• Managed subordinate staff in the day-to-day performance of their jobs. Facilitated all additional cleanings and/or maintenance needed, processed vendors, invoices, fees, as well as any reimbursements for repairs to be completed.

• Meticulously manage resources, assets, and detailed inventory lists of each rental. Provide value- added directives to IVP Management and Property Owners securing appropriate cleanliness/maintenance levels are adhered to for continued rental success.

• Frequently conduct detailed property inspections to monitor safety, cleanliness, general wear and tear, and overall appearance of rentals.

Director of Marketing

PayServ Systems – Sarasota, FL January 2015 – January 2016

• Developed and implemented successful branding and advertising campaigns via print, digital, and social media platforms for payroll, HR, and time and labor management solutions.

• Built sustaining personal and professional relationships within the community via Sarasota Chamber, Manatee Chamber, and Lakewood Ranch Business Alliance.

• Created original marketing, inbound content, creative blogs, website design, and maintained PayServ’s newly developed HR Division, Thrive.

• Coordinated all promotional activities, events, and trade shows throughout the community.

• Develop strategies to increase customer acquisition through organic, partner and paid channels. Reports on the performance of all lead channels (organic, paid, affiliates, webinars, etc.) Director of Sales & Marketing

Newby Property Management – Ellenton, FL January 2013 – December 2013

• Oversaw Sales, Marketing, and Community Management Departments of Newby’s portfolio of manufactured homes and RV communities throughout the State of Florida.

• Prepared successful SWOT analyses to efficiently assist sales teams, community managers, and community owners, with a new corporate directive to focus on the specific needs and financial goals for each unique community.

• My joint partnership with Newby IT Department successfully aided in creating an all new website design, with original content creation and enhanced mobile response rates, for each of the 41 communities.

• Implemented and tracked the initial installation of Newby’s social media platforms; conducted staff and owner Facebook trainings, and initiated PPC advertising. Strategically customized Newby’s social media campaigns and online advertising appeal to reach their specific target audience - the Baby Boomer Generation. Successfully achieved corporate objectives of boosting community sales and increasing community occupancy rates; thus created a solid start in implementation appropriate benchmarks to measure ROI.

• Successfully provided in-house trainings to Newby Staff, clients, community residents, as well as facilitate corporate retreats to provide unique marketing programs tailored to meet the individual needs of each manufactured home or RV community.

My Formal Education...

Master’s Degree in Business Bachelor of Arts Degree M.B.A. – Marketing (2002) B.A. – Sociology (2000)

Argosy University - Sarasota, FL University of South Florida – Tampa, FL

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