Management Sales

Ram N. Melkote

**** ********* *****

Los Altos, CA 94024

( Cell: 650-***-****

( Home: 650-***-****

Email: ***.*******@*****.***

OBJECTIVE

To obtain an executive level position in Product Management in an entrepreneurial software organization. Summary:

Ram has over 20 years of cross-functional experience in the IT industry in both consumer and Enterprise space. Ram has several successful products in eCommerce, Marketing management, Mobile Applications, IT applications, Search and Social Networking. EDUCATION

University of Chicago, Graduate School of Business, Chicago, IL Master of Business Administration – Strategy, Marketing, and Finance Columbia University, New York, NY

Master of Science - Computer Science.

Cornell University, Ithaca, NY

Master of Science – Engineering.

Ocvirk fellowship from Cornell. Research assistantship from IBM. Indian Institute of Technology, Madras, India

Bachelor of Technology - Engineering.

VP advisor of Product Management at SaaS startups – Aug ’16 - Present ACME Technologies San Jose, CA

Crafted the long term product strategy for the SaaS ACME ticketing, visitation, and payment platform

Delivered several releases of the SaaS product

Revamped the pricing of the product and built partnerships with SalesForce

Instituted several SaaS metrics like LTV/CAC, CES, CAC payback Noosh Inc. Mountain View, CA

B2B and B2C marketers use Noosh to orchestrate the production of direct mail, and point-of-contact displays to engage more effectively with customers along their journey

Crafted short-term product strategy to expand offering to digital marketing content: Digital Media/Agency services

Crafted long-term Content Marketing platform strategy that includes Content creation, Engagement, and Analytics

Identified and built key partnerships for the Content Marketing ecosystem: WebDAM, Razuna, and Zoomifier IBM San Fransico, CA - ‘13 – ‘16, Product Management Executive – Marketing Analytics

Lead product strategy for the Tealeaf product ($140M Rev) that has championed the Customer Experience Management space

Owned the technology for CoreMetrics

Doubled product revenue year over year

Crafted the long term mobile and cloud/SaaS strategy for the product based on Amazon, Softlayer, and Azure

Championed three product releases with several innovative features using an agile framework

Lead the globalization strategy of the internet and mobile products to expand markets globally

Lead incorporation of Watson into customer analytics

Create solutions with advertising partner - Turn.

Create solutions via partnerships and integrations with Unica, Coremetrics, Worklight, Akamai, BigInsights, WebSphere Commerce, Maxymiser, Adobe Test&Target, and OpinionLab

Built several satisfied customers as references leveraging sales, services, and support. Zettaset Mountain View, CA - ‘11 – ’12, VP Products

Built the product roadmap for Zettaset Orchestrator hadoop platform. The Zettaset OrchestratorTM platform manages the health, security, provisioning, administration, and usability of enterprise Hadoop environments. Hadoop powers major consumer companies like Yahoo, Facebook, eBay, LinkedIn etc.

Hadoop stack includes MapReduce, HIVE, HDFS, HBASE, PIG, Flume, SQOOP & Oozie

Built industry first UI for Oozie using YUI and Ruby on Rails framework

Built a HA platform for Hadoop and other big-data services

Helped with partnerships with SAP HANA and other SSD vendors like Fusion I/O

Built the Engineering, release and QA team and agile processes. CA technologies ‘06 – ‘11 Redwood City, CA, Product Management

Drove the strategy for the CIO dashboard and Service Management Dashboard products

Championed the CMDB/OMDB/PMDB strategies

Drove the product strategy for change and configuration (CMDB/CMS) as a foundational architecture for cloud, service management, provisioning, virtualization, and operational products o Cloud Insight, Security products, Service Desk, Service Catalog, Asset Management, Data Center Automation, PPM, Discovery, Service Assurance, Network and server monitoring products, Wily, ITCM, SCM, Virtualization, Workflow, and catalyst

Championed the Unified Service Model - a virtual model for integrating cloud, service and infrastructure products

Helped champion the CMDBf industry standard.

Outbound and Inbound product management.

Helped craft the SaaS strategy and Mobile strategy for the Service Management product line

Built a collaboration/social networking tool for service management

Extensive experience working with analysts, and customers. Presenting at conferences and CA worlds. Authored several white papers that have been critically acclaimed. CrossTest San Mateo, CA, ‘06 – ’11, Advisor Product Management

CrossTest provides a software test automation solution for embedded devices and Mobile platforms

Revamped company’s marketing strategy to differentiate its offering vis-à-vis the competition.

Built the product roadmap for the next generation of products. Added features that helped leapfrog the competition and provide innovative products that do not exist in the industry. (Automatically generate tests by parsing the source code and create unit tests from systems tests for devices.)

Negotiated distributorships/VAR/ISV partnerships around the world.

Helped create satisfied reference customers: Cisco, Halliburton, and Northrop Grumman. Phulaxis Corporation (Acquired by Agiliance) Sunnyvale, CA, ‘05 – ’06, Founder and VP of Product Strategy

Phulaxis solution monitors and enforces business and IT controls for IT services in real time across enterprise application systems, databases and Operating Systems.

Solution consists of a Configuration database, a rules engine, and change management and detection, and integration to Remedy. Frameworks used were ITIL and COBIT.

Help companies comply with regulations like Sarbanes-Oxley, HIPAA, Basel II, FISMA.

Responsible for Marketing Strategy: positioning, go-to-market strategies for each market segment, product roadmap

Build company and product value proposition: marketing and sales collateral

Create and lead demand generation program. Helped acquire marquee customers like Cisco and Yahoo.

Direct and manage development of SI and ISV partner program. Negotiating partnerships with Oracle, Sun, Fujitsu, and Siebel.

Oracle Corporation, ‘99 – ‘05 Redwood Shores, CA, 01 – Jan 05, Director of Product Management - Internet technologies

Outbound and Inbound product management.

Owned the product roadmap for the EAI, A2A, B2B, BPM, web services integration (BPEL), and BAM part of the application server suite of products. Defined product vision, business case, key product features, and priorities. Defined and developed functional requirements, version and feature function rollout planning.

Analyzed market trends, customer needs and competitive landscape.

Drove build vs. buy decisions. Managed the product lifecycle, including the definition of the customer value proposition, messaging/positioning and sales force training. Responsible for managing costs, margins and pricing of products and development.

Identified and helped develop relationships with ISVs and partners to create complementary products and services.

Supported sales efforts including participation in prospect meetings. (e.g. trade shows, demos, detailed product presentations, key sales calls, and proposal support). Represented product to customers, partners and press. Managed beta process with first set of customers to turn them into satisfied referenceable customers.

Met and worked with customers to understand future needs and product feedback. Provided product feedback in the form of MRD's on specific uses of the product in the various segments and industry standards like UCCNET, EDI, RFID, RosettaNet, HL7, BPEL, ebXML, XML, WSDL, SOAP, UDDI, J2EE, and Security Standards.

Developed adaptor products to Siebel, PeopleSoft, SAP, and JD Edwards.

Defined and developed product marketing collateral, such as product data sheets, white papers, and product presentations.

Managed a group of Product Managers to achieve the above-mentioned goals. Chicago, IL, ‘99 – ‘01, Senior Consulting Manager (ERP/CRM/Core Technology)

Managed consulting business for Kansas, Missouri, and Parts of Illinois. Responsibilities included providing Oracle solutions to clients, assisting clients with project management and assessment, proposal and work plan development, project staffing, negotiating and coordinating contract activity, and mentoring. Responsible for the identification, pursuit, capture and execution of all business within territory.

Worked with a variety of product technologies including Database Management, Internet & Intranet development, Client Server development, Oracle Financial, Manufacturing, and Customer Relationship Management Applications, and Data Warehousing products.

Managed P&L cost center of thirty five personnel including first and second line managers with complete responsibility for revenue generation, project execution, invoicing, account receivable management, personal management, hiring, and performance reviews.

Previous Experience

AT Kearney, Chicago, IL, ‘98 – ‘99, Management Consulting Associate AT&T Bell Research Piscataway, NJ, ‘95 – ‘96, Senior Technical Staff Member/Technical Product Manager VERTICALS

Retail, Travel, Industrial Manufacturing, Telecommunications, Finance, Insurance, Health Care, High Tech, State and Local Government.

PERSONAL

US Citizen

Contact this candidate